Small Business SME

How Can Small Businesses Get Their Idea To Spread Without Big Marketing?

Dear Small business owner, what you are wanting to spread is an idea. Marketing is not the answer you seek. In the world of networks today your growth is all about how deeply can you make people believe in your idea and invite/ inspire them to spread it for you. This is especially true for small businesses. This post captures the 2 (two) most important learnings while working with small business owners to spread their…

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Networking Sales

How Will You 2X Your Sales In 2018?

Are you ready to grow sales in 2018? Several SMEs sure are! In 2017 I took a conscious decision to work closely with SME owners and their teams. For emerging business owners the stakes are high. With high stakes comes huge responsibility to choose only the ‘must-haves’ and deliver results. So how can SMEs 2X their sales in 2018? The three winning must-have’s are the following: Get more meetings and drive business Create processes that…

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India

Trust Before We Transact – The India Bridge

Trust is the fundamental that sustains and grows business in India. Trust Before We Transact The Indian business ecosystem is driven by relationships. We transact a lot more basis the ‘comfort’ that we enjoy in our relationships. The fine layer of trust that exists in our business fabric is what drives growth. Trust? Trust comes in several formats. If you are a global technology giant like Google, facebook, YouTube, people would adopt to your service…

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Billion Digital Desh

By 2020 – India Will Have 1 Billion Unique Mobile Subscribers – Google

India is an incredible growth story and it is here to remain and sustain for the next few years. Global investors and entrepreneurs realise that the next billion users that will adopt technology, smartphones and the Internet at a much faster pace than the western world are in India. The Next Billion User Countries Google calls a set of countries as the next billion user countries. Of-course what works more in India’s favor is a…

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Bharat Events

The Next Billion Indians – No Formal Education, 4800 Books Make Them Smart

I recently attended a 2 day conference at the Godrej India Culture Lab, Mumbai. The Lab is a place for all kinds of people to meet, share, inspire, amaze, thrill and cause valuable collisions that make this world a better place. 4800 books, first generation English language speakers and a debate on GM crops! One of the speakers showed a story of a small private school somewhere in Coimbatore (India) where he was invited to…

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Bharat Events

The Next Billion Indians – Excite 2K17 – Hyderabad

I have visited the incredible city of Hyderabad multiple times, though my last visit in June of 2017 was the most memorable. I witnessed India accelerate into the future with 300 bright students chosen from across colleges to be part of the prestigious Excited 2K17 program. Of-course its easy writing the words above. The picture below shows a room with open windows. The temperature in the room would have been nothing less than 40 –…

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Events

Next Billion Indians – City – Ahmedabad – Visit 1

Meeting the next billion Indians ready to adopt technology, smartphones and Internet. In my quest to understand the people known to the world as the next billion Indian users adopting technology, smartphones and the Internet, I traveled to Ahmedabad with Sanjay Enishetty of 50K ventures. Below is how Wikipedia describes Ahmedabad Ahmedabad (i/ˈɑːmᵻdəbɑːd/; also known as Amdavad Gujarati pronunciation: [ˈəmd̪ɑːʋɑːd̪]) is the largest city and former capital of Gujarat, which is a state in India.…

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Events

Next Billion Indians – Smart City – Naya Raipur – Visit 1

Raipur (/ˈraɪpʊər/  pronunciation (help·info)) is a city in the Raipur district of the Indian state of Chhattisgarh. It is the capital city of the state of Chhattisgarh and is the administrative headquarters of Raipur district. It is also the largest city in Chhattisgarh. It was formerly a part of Madhya Pradesh before the state of Chhattisgarh was formed on 1 November 2000. Naya Raipur is the upcoming business hub in Chhattisgarh promoted by the state government.…

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Events

The Proximity Principle At Events

What’s the proximity degree at your event? This is the first question that I ask the core teams responsible for designing events. The usual answer is ’round table seating’/ ‘theatre style seating’. Many describe the design of registration table, stall area, food area etc. Why are people coming to your event? Networking is one of the top factors that pulls people towards attending a certain professional gathering. The primary consideration hence for any event design…

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Events

Events Drive Curious Email Sign-Ups

How can events drive Email Sign-ups? An important and unique part of the human nature is curiosity. Its the human curiosity that drives exploration and often the hustle to find/ build new solutions. Events raise curiosity. They open the road to possibilities. Events raise curiosity! Events are an incredible way to capture someone’s curiosity. When a person moves from his/ her comfort zone to visit your event, its a strong signal that he/ she imagined…

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