What Did I Learn, Turning 25?
Birthday, books, Chocolates, Ginger Honey Tea, Happy Birthday, Life, Nidhi Singh, paritosh sharma, Until ROI
None
Sep
01
Well, yes yesterday was the day which comes once in everyone’s life. Its shows you growing up, maturing over period of time, creating new possibilities in life and what not!
The Pages of Life: Something about Turning 25
There is something about turning 25 and stepping into your 26th year. There is something about life taking a new turn, its like a new page opening in life, which calls out to you saying, im again blank and then you start scribbling many new chapters of times and life on the pages. The pages of life.
A Little Kid, Growing Up
When we were kids, we never used to think twice about something. Whether it was climbing trees while playing hide n seek or just gong berserk in rains and soaking in every drop of happiness that there is. We were fearless.
And that’s what Iv always liked about being a kid. And that’s how I operate in life, makes one, fearless. Makes you do things which are not so normal according to the real world. According to the world of grown ups.
And What Did I Learn, Turning 25?
Well, I am so sure my life has been put through such a major sudden change. Now I must admit, I was looking for this change to happen since a long time and I think its finally arrived. But as they say you never know what it is like, till the time it hits you, well, Yes, it’s hit me and Im happily just going with the flow, learning.
What Change?
Even before I talk about the change, its about the fact that I learnt a lesson, which is, that being a little kid makes you fearless, but what it also does is puts you into a whole new space which is full of so many grown ups that you feel that there is something that we grown ups talk about, a communication gap.
For Me Life Changed While Answering a Question: Who am I?
Yes! Life actually did answer me a question which is one of the most crucial questions for anyone! Who am I? Just like every normal person, I am playing many different roles in life, that of a Son, of a brother, of a friend and professionally as the CEO.
And Iv always been operating from just one take in all these spheres of life, which is being just the way I am.
And How did it happen?
Interestingly, God has plans which unfold in front of us, while we don’t even realize there are things happening. Things had started to change around me and were calling for a change to be accepted by me, within me, which I was aware of, but probably was too reluctant to be accepting and being present to it.
And then it happened, it started on 27th August and went on and on endlessly and effortlessly. While going out for a meeting on 27th I bumped into someone who is changing life, who is making me realize that there is not just me to myself.
I see smiles everywhere, everything is smiling around it seems and well that’s the way I am
The above line is not mine, but that’s what Iv come to realize.
What Iv come to realize and really really incorporate in my life is, the real meaning and the truth behind the word ‘stability’. Everyone talks about it. Everyone says you must have it. But there are a few in your life who actually understand you and make you realize that you know it, but you have been missing it, by just a small mark, but that small mark, you were not able to see clearly, as you were happy with what you are!
One of the biggest lessons of my life which this one person taught me over like a few days and many many hours is how to detached and still be as much attached to something. Until ROI, of which I am the Founding CEO, obviously when its your baby, you are always cautious and concerned, but what also becomes is you get so attached to your baby, that at times you overlook many a things.
What Iv Always Been Wishing for?
Iv always been wishing for someone who can help me be detached and still be as much attached. Someone who really makes me learn, how to control my excitement at times when Im just overjoyed and literally like a to little kid the excitement takes over my senses in those moments. And at these highly charged up and very excited moments, does one loses his sense of stability. At least I used to.
At many a times in life you need a strong perspective on things. A perspective so strong that it hits your own ego and shuts you up for a few minutes and makes you realize that there are other views to the same issue than your own.
I mean, this has been the biggest learning of my life. Today I am growing towards real stability coupled with patience and the right attitude. Iv learnt to how look at the same thing, which I used to just look at from my own vision, from many other views. Its about seeing something so close to yourself, from your eyes, but from a whole new perspective.
And How Has it Helped?
Well, this whole new perspective has changed my life. Changed my life, as now I am looking at all things existing and in the future from a different perspective. Its not about just me anymore. Its about learning from many new people in life. About how they see what Im seeing or trying to see.
What Do I See Now?
As I said above, well, now when I look upto the sky, what I see are smiles, clouds forming upto be smiles, the moon smiling back..
And Obviously I am Thankful to that One Person Who’s blasted my Ego and Made me Realize the Bigger Things in life. Sure this one person is going to be a part of many new wins and many more better moments in life 
A Passionate Mentor Can Change the Game for Your Emerging Company
AVINASH RAGHAVA, Emerging companies, Industry Champion, Mentor, Mentoring, Mentorship, Rajiv Mittal, SME's, Startups
None
Aug
17
Before I venture ahead into this post, I would like to extend an honest “Thank You” to everyone who has stood by me, towards raising up Until ROI. Though I may not be able to put all the names, let me try and recount all I can in the time I have:
My Mom, Kamal Sir (my graduate school professor), Avinash Raghava (the turning point of my professional life), Neha (a great support), Sarika (one who knows, I’d be too lazy to work on what she says always, till she scolds me bad 
), Sonam Budhiraja (a great support to Until ROI), Akanksha Seth (a great friend), Gargi Sharma (a great support and a fantastic human), Geetu Mam (this is one lecturer whom I used to adore in college times , one lecture I never bunked)
The first turning point in life
Just a little over 3 years back I bumped online into someone who, with his insights and thoughts, actually helped me evolve as an individual. Avinash Raghava from NASSCOM. Avi has been both a mentor, guide and a friend of sorts.
I remember, when I had this super lucrative job offer from a large company, Avi called me up and actually helped me decide by saying: Paritosh, Job or Until ROI. And he said, if you utter Until ROI, well, we wont discuss the job part again. And we did not. And today Until ROI has challenges, but we are poised to create a success story, a part of India’s growth story!
Avi, as I call him, and many others too, extracted the best out of me by making me always push for raising my level of performance. And I am so thankful to him always for this.
The Second Time, Life Took a Turn
This one encounter with a gentleman called Rajiv Mittal, has been one of the steepest learning curves in my life. Rajiv Sir as I call him always, is a Mentor, not just to me but for Until ROI. He is one of the best people undoubtedly who you must work with once in your lifetime in the industry.
Rajiv Sir, has helped me evolve as an entrepreneur over the past 6 months and is now helping me transition into a well bred CEO. And Mind you, he’s not another mentor, who will come and share his insights. He actually has sat with me overnights, late at work, helping me work on various aspects of business, running a venture, raising capital and much more.
I am not sure about the others reading this blog, but how many times the mentor actually takes your work and does it?!
And well, in all honesty, its not really the fact that he’s just been a client, its a relationship on a different level. Try telling your boss/ mentor/ Chief, that I dont agree to you and go up against his views and put up a fight, well, chances are somewhere it snaps. With Rajiv Sir, its on the other level. We argue, we listen, we learn and at the end of the day Iv always actually seen that his experience wins. His insights into what may happen right/ wrong actually proves right.
For Emerging companies, having the right insights at the right time is very crucial and obviously you as an entrepreneur, must always be ready to learn and un-learn from such people in your life. Be open, and you will create magic faster!
I surely am excited to be on the path to raising up a successful enterprise and contribute to the nation’s growth thank you all again, look forward to your support always!
Its Not Just a Company Its the Love for the Country!
entrepreneur, entrepreneurship, India, Indian Dream, Motivation, paritosh, paritosh sharma, ParitoshSharma, Until ROI, until ROI careers
5
Jul
21
Its 2:04 A.M, as I am sitting at the Until ROI office, and looking at dreams outside the balcony on the third floor. Its the Delhi skyline, I am looking at and its a quiet time, when nothing sounds except you and your heart and those many sleepless dreams!
And as I sit here, at such a time, I am doing two things:
- Working to make sure all the deliveries to our clients are completed on time
- I just saw the entire 12 part series of “Inside The World Trade Center” by Discovery Channel on YouTube
“And as I just finished seeing the series, I am filled with anger and hope, death and life and many other emotions at the same time”
Well, and as they say you can never predict the future, just keeping the thought in my mind, I write this post, and to start with I want to thank everyone from my family to friends, some people who I have been really close in life, all whom I have respected more than my life and many others, who I know I remember deep down in my heart! Especially I thank my family and Suhita Poddar, who has kept the ultimate faith on me and Until ROI and being from London School of Economics still offered to join a rising start-up rather than go in for a great comfortable job!
THANKS FOR WHAT?
Well, thanks for making me the man I am. Thanks for giving me the heart to proudly say, that today I am an entrepreneur, not because I wanted to make a lot of money and be rich and famous, but actually if I share the real story in my heart, its about, how I always wanted to join the Indian Air Force and achieve the dream called INDIA.
I COULD NOT BECOME AN AIR FORCE OFFICER, I CHOSE TO BE AN ENTREPRENEUR!
Due to whatever reasons that I could not become one, I found my calling in the purpose which I have deep inside my heart since I know of myself, which is, to see my country, my INDIA as one of the fastest and the biggest superpowers in the world. That no-one, and I mean no-one ever calls us the 3rd world country.
And today for the first time in my life, I want to share it with the world. I became an entrepreneur, well, to make INDIA a superpower. YES! to many it may sound weird, and this may come as a statement to just boast on, but I challenge you, to join Until ROI, I will promise you one of the fastest growing careers, though we are a very small company right now!
You know why I can confidently say this? well, because you will be joining this company with a vision of INDIA and when INDIA grows, we will anyway grow up and that too much faster!
INDIA IS MY STORY!
INDIA is my story, Iv always been passionate about this one feeling called INDIA in life. After not succeeding to become an Air Force officer, I decided to be an entrepreneur earning a meager 15k a month, living in Delhi, being responsible towards the family. I knew being an entrepreneur would be one of the best ways I can really fuel the fire. Create employment, Create New Dreams, Empower other people’s passion and get the real determination out of them!
I CAN GET A COMFY JOB
Yes, I can get a very comfy job, leading marketing for a major corporate, but well, where is the empowerment of thousands and millions of others? That’s my calling!
WHAT WILL THEY SAY WRITING MY OBITUARY?
They will write, this was that man, who showed us how to see dreams and fight till the very end, even if all hell broke lose, even then, fight it out and he empowered us to create the dream called INDIA.
WHAT AM I DOING AS OF NOW TO JUSTIFY ALL I AM SAYING?
At Until ROI we have a mandate, set by me as the Founder and CEO, that every 10 paying clients that we get at Until ROI, we sponsor the education of a poor and DESERVING child! And I will make sure that we take personal care in raising that child and chose the best out of them to hone them into leading organisations of tomorrow’s INDIA. And mind you, we are still a small company, a start-up as they call us!
I CALL YOU TODAY!
I call you today – yes, the one reading this post, if you feel there is some part of your heart, which is screaming out to achieve your dreams after reading this post, well, give me a ping and we will talk about exploring opportunities of working together to achieve this dream called “INDIA”! Write to me at careers@untilroi.com and we will live the dream we call INDIA!
HCL A Big Conglomerate Which Truly Proves Customer is Second Always!
Employee first customer second Customer Second, HCL, HCL computers, HCL Tech, Shiv Nadar, Vineet Nayar
3
Jun
24
Before I share my ordeal, I must say something, which as a small start-up we believe and as a leader, I truly, passionately believe in: employee first, Customer second is good, but only when your employees are trained enough with solid integrity to keep their commitments, otherwise, well, your customer will truly be a second and will probably stay with you as long!
HCL is one company, which I always used to cherish since my early days of entrepreneurship and the professional career, as a home made global brand!
But today as I stand, cheated, frustrated and upon being bombarded with FALSE PROMISES by HCL, I must put across that being a so called BIG 5 billion dollar global brand DOES NOT mean that you don’t care a zilch about your smaller retail customers, who are the reason of you being where you are!
The Ordeal!
A few days back HCL gave a full page print AD in the News Paper about the fact that they were giving away prizes and an assured Philips Home Theater with a HCL Desktop. There were certain numbers mentioned in the newspaper.
I called one of them and asked if its true (just to be double sure of every *conditions apply) and I dropped the call and went to the nearest market “Nehru Place”. The first shop I found there, with a genuine, HCL Brand Logo, a fairly big board which said ONLY HCL, upon enquiry, the shopkeeper said, YES Sir, this is the last day of this deal, go and register your product online and you will get your gift.
And that’s what I did. I brought the system home, and well its been over 1 month and after absolutely crappy and false promises of a truly “CUSTOMER SECOND” (Mr. Vineet Nayar, you stand tall to your claim here, your employees truly believe CUSTOMER SECOND) service, today I stand as cheated.
After I received a message from HCL about 15 days after the promotion was over and I had the system at my place, I called up a number mentioned in that SMS and a certain Mr. Kashish from HCL HQ referred me to Mr. Rahul (who happens to be their Online Marketing Head).
HCL’s Online Marketing Head Says – Its not my department, I am not at office today, please send me an Email and I will connect you to the right person – But its not our responsibility to keep a check on all what is happening in the market
Mr. Rahul, as a comment to you – I am an entrepreneur and run a much smaller company in Size as compared to HCL, but well, all my team members are empowered enough to SERVICE our customers in every way. Absolutely every way! Period. We know how to take responsibilities and owe up to them!
Anyway, I sent an Email to Mr. Rahul on May 20th, today its over a month and NO REPLIES. I presume Mr. Online Marketing head is a little too busy facebooking than looking at his customers, and if he is one, well, I must believe, he should reply back to this post immediately (if his team is tracking HCL’s reputation online).
A few weeks back
A few weeks back I got a follow-up sales call from a sweet talking lady to whom I repeated the entire case, and she said, Sir, I personally will take up this matter with the management and make sure your gift gets delivered. I was relieved.
But HCL – being what they are (CUSTOMER SECOND, your’s truly), we treat you as second always and forever, well, it was again an empty, totally blank promise with no substance to it. NO action, NO follow-ups, NO nothing!
What happens today?
Mr. HCL if you dont know what is happening in the market and if you are NOT interested in knowing what is happening to your market and who is duping your customers where, well, you truly are a company worth never doing business with.
Mr. online marketing head – Rahul, you still don’t really know what customer service is about, its passion, it runs in your veins and when you are truly passionate about your organisation and its brand, well, Sir, you care, without conditions!
Do I want this gift?
Mr. HCL, go play with the gift at your home and listen to songs. If you want some, I have a fantastic collection, I would be happy to share
Being Paritosh Sharma – My Story
Autobiography, entrepreneurship, jobs, My Story, paritosh, paritosh sharma
23
Jun
12
This blog post is surely one of the closest to my heart! And before going ahead with it, I must thank the people in my life who have made it possible for an ever middle class, traditional, safeguarded by Jobs background individual (which I was) to be a dreamer, an entrepreneur today!
There are many, though to name a few, My Folks, Neha, Gayatri, Sarika, Rajiv Sir and a host of others who have always been a support!
Entrepreneurial life is something, which can only be read about in books and blogs, but felt the high of, only when you leave a comfortable job, to find your dreams, when you give into your eternal calling and make a way for yourself.
How I got My Wings?
I remember how I was the happiest soul on earth when I had received a good offer from a major Indian IT company to work in their testing practice at Bangalore, I was sure that now the career is set. It was a different kind of a high! BUT still, what was a bigger high for me, as I remember those moments today after a couple of years, was to sit on a plane, the first ever flight of my life. I had never been on a plane all my life and that one journey from Delhi to Bangalore on a plane, got me my first wings!
After delivering a highly successful project, I felt a void, some sort of a calling. When everyone else used to leave office at 6-7PM, I used to sit at the library, get books, loads of them, and sit through reading stories of established people. A Ratan Tata, An Ambani, they were all dreams that time. And finally I decided its time!
I Quit my First Job after 9 months
Obviously everyone in the friends and family said, you have lost it, why do you want to come back to Delhi when you have all the chances of going onsite and have a good life? I still remember, when I packed my bags from Bangalore and got onto the flight, with nothing in hand, I was a little unsure as to what will I do next after landing in Delhi.
Finally landed in Delhi, quite some humiliation and frustration, but finally when the dust settled everyone accepted the fact, that I had quit a safe haven only to do something of my own. And I started my search for something.
My Ex-boss From My Part Time Job from Class 12th Called up
I was working since class 12th. Did road shows, Joined a Start-up BPO unit which today is pretty established while I was pursuing full time college. My Ex-boss called up, when he got to know I’m in Delhi and we said lets work again.
And to everyone’s utter amaze, I became a Relationship Manager with an insurance company. The job was simple, go pick your bag each morning and come back to office with a cheque in your hands and be happy till you are performing.
The targets, the pressure of performing, the heat, dust, cold weather, abusive people in Delhi, I faced it all. Iv knocked at people’s doors, just to be shooed away under the name of insurance agent.
I was performing though, but was not satisfied. Though till today I think this was one of the most steep learning phase of my life, when I got to know how to sell! YES! I could sell… taking a cheque worth a lakh of rupees in India, from a lala sitting in a Gandhi Nagar, Kapda Market, is no less than a feat.
I moved on…
I submitted my resignation to my boss, who was against it, telling him, Boss I will come back one day with my own company. There is a bigger calling for me in life.
And I started looking again and hit upon my first idea and floated a company called: “WeYouPoint – Together we make a point” it was an idea of creating an online platform to get the industry and the academia together. I did my research and started building contacts, by going to smaller colleges and delivering lectures and talks!
I became the second youngest Indian after Ankit Fadia, to deliver a talk at Symbiosis Pune! Where it was a mixed feedback I got, but for me, it was a high of sorts. I remember, how it was hurting to invest 3500 rupees to catch a flight to Pune and reach the college, but I had in mind that this could be the turning point.
But As They Say Life Aint That Easy…
The venture could not work out, due to two simple reasons:
- I was immature to really understand the dynamics of running a venture
- I learnt the art of building the right team of people
And I came back to square one, jobless, again an undecided member of the family, and someone who was not right as per the people around. At an age of 20-21 when I was discovering myself and following my heart, there was a lot which put me back, also I missed not having a mentor around at that time.
Finally to sustain myself, I had to go back to being in a job and I knew selling, so went back to the wealth management industry and started performing, with my eyes and ears open to all sorts of ideas and stories and everything else.
And Now I wanted to Know, How People Earn From the Internet?
YES! Internet was catching up at that time, and I wanted to know how people could just sit at home and earn. And my quest started, which pulled me into studying the internet closely. Closely such that one fine day I stumbled upon a major industry association’s Blog.
And to be honest, I did not know what a blog meant, till I saw it and this was in 2007 end.
I knew I could write and there was a lot in me which wanted to share and learn and grow and hence I contacted the administrator of the blog, with a blog post, who actually responded back and today he is a mentor, a guide to me! He came as a stroke of opportunity and it changed the game.
I started blogging and that is how Paritosh Sharma the blogger emerged. I got my motivation from the fact that people started liking my work and this kicked in me the view of taking it to the next level, which was to take my skills LIVE. And I started going to events, while LIVE blogging them.
People till today express amaze as to how fast can you capture the thoughts of a speaker, speaking LIVE at an event? And I say, its the love of the work guys, it makes you achieve things automatically!
I became the Official Blogger for One of India’s Largest Industry Associations…
While this happened, it opened a new chapter in my life with an offer from a start-up into Social Media Marketing, to expand the Social Media operations with the Co-Founding team! Though Social Media was fresh, very fresh 2 years back, we started dabbling into the same and made a name for ourselves.
This was a good learning period for me as it opened up a whole new world of opportunities, which spelled future!
And future it was, with the New Media industry gaining ground, I found my calling. I knew this is it. This has enough scope for exploration, freedom of expression, delivering absolutely innovative solutions and creating new possibilities for clients.
Becoming a Social Media Evangelist was a turning point in life and till date Iv never looked back.
Plugging Gaps in The Industry Which I Realized Early On, I Started Until ROI
Looking at the gaps in the delivery and expectations of the market, I again set out to plug the same and started a venture called Until ROI.
Its been 7 months now and we have been growing as a company briskly, with interesting offers of acquisition and the rest. I remember how it all started from a very modest small store room, a laptop and me. Yes, that was http://untilroi.com/ when we started and today we are a growing team of passionate people who are simply winning hearts with absolute client satisfaction and innovative solutions for the market.
I want to thank every client, every one who supported us through all the rough patches, these 7 months have not been the easiest months of our lives. For me personally its been like a new birth. Like a new life, which is of learning, exploring, knowing the various dynamics of creating an organization.
And today as I sit at a good looking, though a small one room office, at 5 AM in the morning, remembering old times, and taking new decisions, making new calls, I feel blessed, to be, to choose to be an Entrepreneur! With dreams of making it big for not just myself, my team, my people, and many others who I wish to touch with the possibilities of seeing dreams and reaching out to get them, today I feel good taking strides!
May God Bless everyone and give everyone the power to change the world for the better of everyone else
What Does It Take To Attract a Woman? SALE!
discounts, Female, Female Consumer, offers, sale, woman products, Women
2
May
05
Over the past couple of months, while supporting many clients in creating success with innovative New Media efforts, by helping them reach out to their target audience, a good chunk of what we do is RESEARCH on the CONSUMER BEHAVIOR.
Now obviously, I am not suggesting that we work only for products. But to create success with any client, we have to understand the target segment in a much deeper manner. Many a times, interact with the same if need be.
The Female Consumer
One of the interesting insights emerging overtime has been that of the female consumer. Now at very stage of her life a woman is a consumer of products/ services, like every other human. But specifically if we focus on the age group between, 18-35, these are the mot active consumer segment.
The Other Day at The Market
I was at Lajpat nagar, one of the biggest and the most crowded markets in New Delhi. Standing in front of a shop, I witnessed a pattern. Right parallel to where I was standing was a shop with a dingy staircase which led to a small shop on the first floor.
To attract customers, (the ladies) this shopkeeper, had two guys standing downstairs, shouting at the top of their voices, jeans – denims, tops, madam please aaiye, ekdum naya stock hai (madam please come and visit us, we’v got all new stock with us)! And i noticed many women just went past, without paying much heed to this guy!
Suddenly this group of almost around 12 ladies came and this guy shouted the same words, and they went past, only to return back, when this guy shouted again, Madam sab SALE mei hai (madam, we’v got an attractive sale). And suddenly there was a whole group of 12 ladies walking upstairs.
Now obviously I looked at the guy shouting and we both smiled across, understanding each other’s mind.
What Does SALE does to a Woman?
I went across to almost majorly all women I know and did an impromptu study as to how the word SALE changes the decision making behavior of a lady in the mentioned age group. And I was astonished to see it, almost all women react the same way to the word SALE.
The SALES CYCLE
To understand the SALES CYCLE:
- upon hearing the word SALE, majorly all women, immediately get interested
- even if they have enough of it, they may still consider stocking up the good, just that it is under SALE
- many women, also believed that this SALE concept, is just for eyes and actually has no relevance, but still they said, they get so interested when they hear the mention
Interestingly SALE as a word has a common perceptive level effect on women who then go through respective sales cycles in their minds, while making the purchase.
As influential the female buyer is becoming, with the new generation being in a way led by women, the purchasing patterns of a family are going to largely depend upon how the leading lady decides. Corporate hence have to align themselves with the thought while creating products which are to suffice the mentioned target audience.
We Train you in Social Media (Training company), we Just Fired our Social Media Agency (Client)
Digital Media marketing, Digital media training, New Media, social m, social media, social media fail, social media marketing training, social media training
4
Feb
21
Its a Sunday morning and after quite sometime, Iv sat around looking at what is happening across the Digital Media/ Marketing industry in India. Overtime the interactions Iv had with people across ages and businesses, today I share a perspective with everyone who is interested in exploring the New Media!
I must confess, this post is not going to be the sweetest in the line.
Recently I read an article at Alootechie a famed site which Iv been following since sometime and have admired their content, on, “are social media training companies helping”? Hold…hold your thought…lets revise it again!
Social Media Marketing/ Digital Media marketing companies, training people/ corporate/ employees in using the New Media??
Learn Social Media in 2 days!! I must confess, Iv been working in the New Media domain since quite sometime now and I still learn new things each day, evolving with people around! Networking with people who have done one thing or the other which has proven successful. And I still wont say that I know enough!
Before we go ahead, a question to these trainers?!
Give me 5 successful case studies of clients you have served and when I say successful, I dont mean, raising pageviews or traffic. Also give me 5 super failures that you had while you were associated with the New Media?!
I recently got a mail from one leading company’s past clients’ saying that we just could not understand what happened, for us it was a waste of an activity as we still dont know after so many months, what went right or what went wrong!
– this is one such training company quoted in the Alootechie article
We recently fired our PR agency who was also doing the social media for our events, they did deliver but they were trying the social media on us, there were no results they could show – a leading events company
– this is one of the leading PR agencies of which almost everyone would know
Okay, these are just two of the interactions which Im putting here! I meet so many people daily and interact with several of them and many of them have the same response.
The entire New Media industry is going in a way which many call in the corporate lingo, you scratch my back and I scratch yours, and this keeps on till something like: one tight slap comes like an MTV does!
I recently saw a presentation from one of these social media training companies, which uses the “video” content of a foreign company, without any credits to them! This is what you teach to your people guys?!! Take others content and use it commercially, without even letting the owner know?!!
- I actually went and connected with the owner of the content and notified him about it, to which strangely his response was, we can’t help it as Indian laws dont protect content!
And now for these self confessed Social Media Marketing/ Digital Media Marketing companies
No doubts, some of these guys have done real good work, I know personally some of them. But the rest, and again I know personally these “rest” are making hay while the sun shines! And why do I say that?
Well, in a previous post, I showed how these companies are employing graduates/ freshers, people from varied backgrounds, to create the marketing communications online, for your brand?!
My honest advice for Clients, who are investing money to explore the new Media: Please go to Linkedin and do a strong check of the people who will be executing your brand on the social media, as many of them dont even have the word brand remotely connected to their profiles!!!
And now for the employees
Last night I was looking at some employees of these social media marketing companies, of which I could personally think of and found their “core social media team” was missing from twitter
These companies have no search results on twitter, isnt’ that strange?!
Why did I write such a damning post?
Well, coz all such efforts are actually harming the Industry, rather than improving it. The Indian consumer reacts to logical use of the New Media like a commodity like fruits and vegetables, negotiating at each stage. A client who has burnt his. her hands (not just fingers) before, becomes much averse to the New Media and hence goes very cautious the next time.
NASSCOM and Leading Corporate are Creating a Better World for You at the CyberCity Gurgaon
AVINASH RAGHAVA, Cyber City, Cyber City Gurgaon, CyberCity Welfare Society, Gurgaon, NASSCOM, Pramod Bhasin, SOM MITTAL, Subinder Khurana
None
Feb
15
We have overtime seen many initiatives go high on the fuel of thoughts and vision but not really seeing the light of the day, when it comes to affecting positively, not just a group of people, but an entire ecosystem, which involves you and me.
Especially, its amazing to see how the Indian Corporate and Industry Associations like NASSCOM have come together towards creation of an interesting ecosystem, which is improving not only the lifestyle for many but also is a big and a bold investment in India’s future.
Recently we came across this campaign called the CyberCity Welfare Society, which is been driven by NASSCOM and major corporate members based out of Gurgaon (the Cyber City) which aims at making life easier, smooth and greener on the roads of Gurgaon.
What caught our eye was the fact that not only the corporate, but this time around, the Police and the Municipal Associations have been actively involved in the campaign, hence making sure that the voices are heard at the highest levels. Such an initiative has not been head of before and we are sure, such steps will go a long way in the future towards creating effective change.
How One of My Dream Companies (Microsoft) is Leading Towards a Certain Downfall
apple, BILL GATES, dream company, innovation, microsoft, microsoft office, windows
3
Feb
05
Before I start this post, I must confess, that since childhood, like many others, @billgates has been a hero. I always dreamt of seeing him and had my brush with him, when I LIVE blogged a session which he chaired, while being felicitated by NASSCOM, in New Delhi.
When I was pursuing my bachelors, Microsoft was a name which resounded like a dream coming true and a company to work with.
A couple of days back when @billgates joined twitter, I was looking at what comments have people to make and it was interesting to see how someone who may not stand even an inch to where @billgates does (whatever it may be, I respect the man, a self made achiever). There were all sorts of comments starting from welcoming him, to people talking about their Apple iPODs and the downfall of the Microsoft era.
At a recent conference which I blogged, one of the highly placed speakers, Founder of a Cloud based business application services company from India, had a bold statement to make, that MS is going to be history soon. At that time, I may not have had the understanding of the real dynamics of his statement, but today as I get to know more about the deep mess, I realize how things have shaped up and being a person I am, I still think, MS has all the chances in the world to fight back.
While reading an interesting post by a previous MS employee at the New York Times as to how MS lead to creative destruction, I was not much shocked at the story, as it was something, I knew from my interaction with many similar others.
In multiple minds, while writing this post, I am an entrepreneur and run a startup and I understand how the leadership of a company truly affects the entire structure and hierarchy. The mindset, the culture. Almost each one of us today has grown up, seeing the Office, Windows OS, though today the quality has gone down, there is no innovation and we have stopped expecting the days when Microsoft was supposed to be telling the future.
Though being an optimist, I again want the company to bounce back, fight the clutter. There is nothing really impossible. Its a shift required at a large scale, but that is what is required, otherwise this would make for the saddest story in business.
26/11 and We Move On With New Dreams, New Strength
26-11, ajmal kasab, India, India alive, Indian army, Indian soldiers, jai hind, jan gan man, jihad, Mumbai, Mumbai 26/11, mumbai anniversary, mumbai carnage, national anthem, pakistan
1
Nov
26
Today is 26/11, a date in India’s history which we will all remember for times to come. One fateful night when the country was shaken by a few young men who took hostage poor souls who had absolutely nothing to do with them or with any of their motives.
While writing this, I am filled with mixed emotions, enraged yet trying to calm myself. Tearful for the many people who lost their lives, their loved ones, and yet being strong at hwo we have out grown the past and we are surging ahead.
YES, I DAMN those few cowards….those bast***s, who have nothing else worthwhile to do in life and then we have a kasab asking for forgiveness and showing emotions by writing to his mother
The PAST is no more and we all have moved on, but memories still remain, forever and ever….and I think my emotions and answer is well captured below:
I salute our brave soldiers, the great souls, the relatives who are still there and with a tear of happiness, rememberance, future but NO FEAR in my eye, I dedicate my support, to my life – my India!!
Jai Hind!!