B2B/Video

Microsoft and Satya Nadella showed the way for large enterprise to adopt video

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Microsoft and Satya Nadella showed the way for large enterprise to adopt video

Why read this post?

You will get to know how Microsoft and Satya Nadella, CEO, Microsoft showed the world on using video as a major leverage.

Summary:

The large enterprise has always been slow at adopting new trends. One such trend that changed the world in 2018 is video. Increasingly most content on the Internet is going to be video.

The problem with growth stage / large enterprise begins when multiple teams get together to position a product / offering in the best manner possible. The focus shifts from the customer to the product. This is when the narrative shifts from the person to the brand and it fails to connect.

What did Microsoft and Satya Nadella do in 2018?

The video above is just one of the posts from Satya Nadella’s Linkedin profile.

The CEO of one of the world’s largest enterprise has given a more personal feeling to the work that the company does. He has personified the company, its mission, its technology, its software, its innovation and its impact in the world.


Design powerful video communication for your enterprise. Connect with our Partner:

Paritosh Sharma
Partner, B2B Communication

Whatsapp: +91-9999873721

B2B/Sales

SaaS founders, close more deals in 2019 with an event every quarter

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SaaS founders, close more deals in 2019 with an event every quarter

Summary

The most successful SaaS companies designed their own event series to meaningfully engage their customers, grow recall and hence sales.

They had their agenda drawn right at the beginning of the year and went to create hyper growth literally by inviting other business owners.

In 2019 to create incredible growth, design your own event series. Host one power packed, high valuable and deeply meaningful event every quarter. Curate every event extremely passionately.

Remember, start with your customer, end with your customer. Do not make it a since we paid for it, you must take our sales pitch.

Detailed read

In 2018, all of our customers saw an incredible growth in sales with the custom events that they hosted for their customers and partners.

The founders also said that they were able to position their brand a lot more meaningfully with the customers in an offline mode.

The most successful format that worked

Short format events worked the best. About 50 – 70 relevant people in a closed hall environment, designed to achieve 3 objectives:

  1. Make it easy for people to meaningfully network
  2. Make it easy for people to take back key insights and signals from speakers
  3. Ensure more quality time between speakers and attendees

Senior business dev executives from SaaS companies presented at every event

We saw senior sales executives from growth stage and large SaaS companies present at almost every event. One of the fastest growing SaaS companies in India had their senior sales team scout for large enterprise business at these events.

How to design and execute your own event series in 2019?

  1. Start with the customer, end with the customer
  2. Your customers must gain extreme value (knowledge + networks)
  3. Design such that people can share more, do not create a one shot wonder
  4. Create a one-event-per-quarter calendar
  5. CURATE every event extremely passionately
B2B

The critical element in digital transformation success for InsureTech companies

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The critical element in digital transformation success for InsureTech companies

In 2018 insurance companies globally realised that emerging technologies will disrupt their business. Several traditional insurance companies started exploring technology, design and communication to be ready for the next generation customers.

Insurers can no longer wait

Insurers can no longer wait to hire the right set of people and start building future roadmaps and deploy technologies. Insurers must rely on building trusted partnerships with technology providers.

Curate a trusted ecosystem of partners

The way forward for insurers is to create a trusted ecosystem of partners from the following domains:

  1. Emerging technologies (AI, ML, IoT, Robotics)
  2. Design (strong focus on UX)
  3. Communication (strong focus on the customer)

The critical element : service first communication and technology

In the digital world the consumer has access to incredible information that influences his/ her decision making. The customer has never been so important ever. The digitally enabled customer seeks trust. Either you build it or you don’t. There is no middle path.

Technology must retain the customer

InsureTech companies are increasingly investing in technology and processes that lead to increase in customer retention. A customer that you lose in the digital world, you pretty much lose him / her and their larger network. The influence and word spreads faster.

Your customer wants to know that you are with them always

Digital transformation for InsureTech companies must focus on two fundamentals:

  1. Your customer must actually feel that you are always with them, always around when they need you
  2. Your customer must hear from you not in marketing messages, but with genuine concern for their health

IoT + marketing automation + service first UX

Whether it is a mobile app, a web app or any other form of digital first touch points that you are creating for your customers, the UX must communicate that you are with your customers always.

Marketing automation instead of selling new products, must care for the customers health and invite the customer for a more meaningful engagement.

IoT and marketing automation in many ways has opened up a world of engagement for InsureTech companies.

We are ready to create a service first UX for InsureTech companies in 2019. A better future for everyone.

We design digital communication and offline events that your customers love to share and attend.