My journey as a product entrepreneur is no less than a hockey stick learning curve. to start with, the passion, grit and conviction in what we are doing is making everyday feel as if we are changing the world already!
While I am enjoying the journey, I will share my learnings throughout, which might help other folks to NOT repeat the mistakes which I am learning from.
BUILD. Stop all other Bull Shit
This is lesson no 1. BUILD. There’s clearly a reason why am I putting those 5 characters in caps. You can go, think. Think and think a little more. And keep thinking.
Get your ass off that chair. You left your comfort zone (job), to start-up, so now that you have at least a fairly clear idea of what you are looking to do, go BUILD.
Well, because, you can’t think a product in air. This is certainly NOT magic and you can’t expect things to move forward on their own.
Version I: it’s not supposed to be a fully loaded product
Don’t over burden yourself by setting the target of creating a world class product and only then do a soft launch/ raise funds/ take any other action.
Build in short tranches, build FAST. Take it to the close group of your TG, who can give feedback and then iterate FASTER. You don’t have to deliver a 100% fully loaded product.
Make mistakes (as many as you can), at this stage, they will be the cheapest.
Traction: this is one bit required by most angel investors, especially for mobile, internet products. It establishes a clear proof that there’s a market for what you think there is.
Traction: its not necessarily hundreds of thousands of users on board. Its as much that your product needs to establish a clear case with your TG.
Lock Down Features: Cut that NOISE: Keep saving notes
The tendency of taking feedback and advice from many amazing people out there for a product entrepreneur is common. Its a lonely journey and you get a lot of confidence if someone else out there, who’s been through it successfully, approves of your thinking.
Though, much of it actually is NOISE (not that its a waste), but NOISE in your current scenario.
When you are building the MVP, just focus on the MVP. Lock the features down and don’t keep adding up more features, only because someone out there said so.
If you are absolutely clear about your product, you will be able to make the investor understand what the product will evolve into, once you have a full time team (assuming that you don’t have one right now, as you have just started up). If the dude with the money does not understand it, aint the right partner for you, move on (get references).
Get to the MVP. Go BUILD.