Multi Million Dollar UK Company to Launch a Social Shopping site in India, and they Launch With a Bad Idea

March 5th, 2009 § 0 comments

“Hi,

Finally my personal website is launched today (some .com). This website is the preface for the portal to be launched soon. Do have a look and Accept the challenge.  Pls note different levels have different results….so make sure to select the top level

regards”

This is an email which I received in my Inbox this evening. Now the mail has come to me from a person whom Im following on twitter. All I remember of this person is her anonymity. And all that I see on the slideshare slides that are shared by the person is More of Anonimity! And with this email, when I clicked on the given link, I was made to play a Tic- Tac- Toe game and when I won, well, there was a page where I was made to see a female character designed and some text written on the right which said, that there is a new Social Shopping site being launched in India, whose face is this “Anonymous” and who has been invested into by a multi million dollar UK shopping company.

Wallah, I’m being invited!!

Okay, so playing Tic- Tac- Toe was time killing anyway…but to top it all, when I cleared, I was re-directed to another page where I was asked to enter my E-mail ID to get an invite for the BiG Launch of the site when it would happen.

There is a Bloggers contest on

Let’s Kill time with nothing at all…blog about anything (but remember to leave enough information about your blog) so when this site launches (you become the first few) to blog about it and virality happens!! Well, and don’t worry you get to win Pen drives and a host of other goodies (so grab it before it goes down)

Do I leave my mail ID, to anonimity?

Hmmm…though anyway my Email Id is present at most of the Social Networks, but did I leave mine here? NO!

Lets’ talk basic here, Catch me if you can – Gone in 60 seconds, good stuff, and well for hollywood it has worked. And im sure it works here as well. With a catchy name and a twitter account to wish everyone a morning and evening…you are bound to see out of general curiosity who are you following with a peppy name?!

All this is very straight and I just didn’t like the approach of a Multi Million Dollar UK company

Well, launching a social shopping site is great, but if creating virality in the message and making people wait for you and want you, by being anonymous, well, I’d say not the smartest approach, though it may be working (no doubts) it would, you always find all genres of internet users and well, you would find many here!

To be invited at a BiG launch of a BiG Social shopping site would be content and more content on my blog…

Neither do I say this nor would I really place in high regards, any blogger who is being enticed by anonymity. I feel if your content is to be spoken about, you would be spoken about with regards in the blogging community and the message will spread! But you don’t really need a tactical approach to get to the right people, they are there, present and hence all you need to do is simply let them know and they would be glad turning up the volume!!

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