March 7th, 2009 § § permalink
Meena Vaidyanathan (Head, External Communications) HCL presents on how HCL created a highly successful campaign, branding the company in the corporate space, by leveraging the power of Social Media.
According to Meena, there existed a big potential clientele in these markets for HCL, but the problem statement was without spending zillions of dollars in advertising budgets, how to effectively reach to these potential markets and still be as effective, by investing smartly?!
And HCL came out with an innovative solution!
The solution was Social Media Marketing! (I am happy) doing this post because as OMLogic, this is what we do, I am a Social Media Marketing Evangelist, and at OMLogic, we work closely with clients in creating Social Media success stories!
If you don’t have a defined objective for Social Media, you are wasting resources for your company says Meena, well, Meena I couldn’t agree less on this:)
Chosing the right Social Media tool/channel
We decided on Slideshare as a tool, we discussed with senior professors from established universities and after intense discussions and brainstorming we decided upon Slideshare which was the perfect tool for us to realize the full potential from Social Media for the campaign that we were looking for.
Employee First, Customer Second
The campaign as Meena remarked has been highly successful. Selected as one of the best campaigns to be discussed at Davos and other major case studies to be taught at Harvard. Meena speaks about how the entire campaign was positioned to create the outreach and shared how they strategically created the content for the presentation which she terms as generic in nature.
Sharing of statistics
Meena shared a few statistics with the audience which simply said that one of the major aims of getting people to a microsite especially created for the campaign was superbly achieved. More than 50,000 hits on the microsite is what we achieved in almost a months time. Our focused leads have increased from 40 to 60 leads a month, which we are satisfied with.
We created business, bagged a few major deals
Nokia and another big client is what we bagged from the campaign, though not specifically only from slideshare, but the entire campaign which has been on for quite sometime, but took the viral route once we decided on Social Media as a medium!
it is never a one man show and never a one stop game
We have a community page on Facebook and have a focused campaign at Linkedin, which is in line with the overall focus of the campaign.
Meena ends the interactive session with a high recommendation for Social Media Marketing, especially for startups and emerging companies who are looking to create tangible value and business results with a realistic budget and cost.
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March 7th, 2009 § § permalink
Presenting the Second Blog Camp Delhi, LIVE, hosted by the Indian Blog and New Media Society!
I am here to present the First from India, Online Platform for Taking Events and Conferences Global!! OMShare
Ajay Jain one of the founding members of IBNMS is not owned by anyone, its all of us working together and we have the volunteers coming together. We have technical sessions by our in house technical experts ad we are all going to be around to help each pther here in this conference or un-conference to be precise.
Truly an Un-conference. We also have DFC (I met a guy from the community and well would love to know more about them) taking a 3 hour session talking about photography in the afternoon. So if you are set out to buy a camera they are the people to talk to.
So I have completed my session, and am back at LIVE blogging the event!
Now we have Jasmeet talking about Mobile Blogging, Jasmeet is from Nokia. Jasmeet is the founding member at rediff.com and this is his first foray into Mobiles. Jasmeet is here to talk about the next coming medium.
The world is changing
So we are now talking about history of how we all reached here!? So, the world is changing okay…what is change, Jasmeet defines it for the audience! We are talking about Traditional media now. And well, Jasmeet says, for us the whole medium changed! The primitive way of doing business was not accepted by the emerging entrepreneurs.
So what’s changed?
Jasmeet talks about a 3 pronged strategy:
- Access
- Reach
- Engage
If you have to play your game, you have to have this ammo with you! We started getting users from the community we started getting into the community mode and the whole game changed. Well, and now comes the same words that I have been hearing everywhere 1.0 and 2.0 
There was a lot of types of content being churned out by users and hence we started thinking about platforms. Jasmeet smartly talks about the 2.0 domain, and he has rightly used the engagement model and presented it to the audience in an amazingly simplistic manner. Jasmeet is now answering a question from a participant on Ad networks.
Fortunately for us the mobile ecosystem is ramping up very fast and we are happy to be in this country!
Types of content, its an interesting perspective into personal content that Jasmeet has provided here. Content formats have changed. Why has this happened?!
Your main home page has changed to your page, if you havent realized it yet!
The fundamental reason of why webmail was created has changed! Hmmm…interesting download Jasmeet! Since the power of the mobile has come into play, things have changed and the concept of blogging in the traditional way would change as well!
The POWER of Social Media
Jasmeet gives the real picture of Social Media to the audience and I think all are in tune! Well, the definition of PRESENCE has changed! Well, and the good or the bad part is is that its going to change again! Sharing his experience at the Mobile World conference Jasmeet gives a new starting and emerging point on the best device that you have with all all day long – your mobile phone! Well, Jasmeet gives a whole paradigm shift in the usage of phones for what you do.
- GPS
- Traffic alerts
- Finding friends
- Extending your navigation to your car
Well, so the change is fundamental! And what do you do with this information presented to you?
- Search
- Locate
- Choose
And now here is the scary part – well, in one integrated way, whatever happens on your mobile since the moment you have connected to a buddy, everything is trackable! Jasmeet has just now given an amazing usage of the maps that we use in and out! So, people beware of your bosses 
Lastly well, a powerful point made by Jasmeet, is COMMUNITY!
We are set for a good good community ride! I agree no less Jasmeet!
Jasmeet.gandhi@nokia.com
The session is now open for Q and A!
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March 5th, 2009 § § permalink
“Hi,
Finally my personal website is launched today (some .com). This website is the preface for the portal to be launched soon. Do have a look and Accept the challenge. Pls note different levels have different results….so make sure to select the top level
regards”
This is an email which I received in my Inbox this evening. Now the mail has come to me from a person whom Im following on twitter. All I remember of this person is her anonymity. And all that I see on the slideshare slides that are shared by the person is More of Anonimity! And with this email, when I clicked on the given link, I was made to play a Tic- Tac- Toe game and when I won, well, there was a page where I was made to see a female character designed and some text written on the right which said, that there is a new Social Shopping site being launched in India, whose face is this “Anonymous” and who has been invested into by a multi million dollar UK shopping company.
Wallah, I’m being invited!!
Okay, so playing Tic- Tac- Toe was time killing anyway…but to top it all, when I cleared, I was re-directed to another page where I was asked to enter my E-mail ID to get an invite for the BiG Launch of the site when it would happen.
There is a Bloggers contest on
Let’s Kill time with nothing at all…blog about anything (but remember to leave enough information about your blog) so when this site launches (you become the first few) to blog about it and virality happens!! Well, and don’t worry you get to win Pen drives and a host of other goodies (so grab it before it goes down)
Do I leave my mail ID, to anonimity?
Hmmm…though anyway my Email Id is present at most of the Social Networks, but did I leave mine here? NO!
Lets’ talk basic here, Catch me if you can – Gone in 60 seconds, good stuff, and well for hollywood it has worked. And im sure it works here as well. With a catchy name and a twitter account to wish everyone a morning and evening…you are bound to see out of general curiosity who are you following with a peppy name?!
All this is very straight and I just didn’t like the approach of a Multi Million Dollar UK company
Well, launching a social shopping site is great, but if creating virality in the message and making people wait for you and want you, by being anonymous, well, I’d say not the smartest approach, though it may be working (no doubts) it would, you always find all genres of internet users and well, you would find many here!
To be invited at a BiG launch of a BiG Social shopping site would be content and more content on my blog…
Neither do I say this nor would I really place in high regards, any blogger who is being enticed by anonymity. I feel if your content is to be spoken about, you would be spoken about with regards in the blogging community and the message will spread! But you don’t really need a tactical approach to get to the right people, they are there, present and hence all you need to do is simply let them know and they would be glad turning up the volume!!
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March 5th, 2009 § § permalink
The Indian Blog and new Media Society presents Blog Camp Delhi. A unique event which gives a platform to a passion which has given a new shape to media and consumer perception
Blogging!!
What is New Media and Blog Camp?
The event is an un-conference where the relevant community comes together to discuss/brainstorm/talk about/share opinions on all possible subjects realted to the New Media.
Blogging, Monoblogging, etc are a few enticing keywords!!
BarCamp style event
The event is BarCamp style and is open to anyone who would like to come and share thoughts and opinions on a topic of common interest to the community.
This is the second edition of the Blog camp in Delhi and the First in Bangalore which recently concluded.
is the principal sponsor for the event.
To register for the event ADD you name to the WIKI
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