Comments on: You Blink and I Go, The Mantra for Supermarkets Holding the Consumer http://paritoshsharma.com/2009/06/you-blink-and-i-go-the-mantra-for-supermarkets-holding-the-consumer/ Wed, 25 Jan 2012 07:16:02 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Paritosh Sharma http://paritoshsharma.com/2009/06/you-blink-and-i-go-the-mantra-for-supermarkets-holding-the-consumer/comment-page-1/#comment-5230 Paritosh Sharma Tue, 30 Jun 2009 10:55:03 +0000 http://paritoshsharma.com/?p=328#comment-5230 Thanks Ankit, for your comment! Well, let me put it this way...that there are three classes of consumers: 1. The early adopters 2. The laggards 3. The majority Now each brand has been concentrating more on the laggards and the majority as these are the safest set of consumers to be with! But what we are discussing (loyalty) is a subjective issue, which in my terms depends upon: 1. What need the product is solving for the consumer. (Coke and pepsi are not life saving drugs) 2. For how long has your brand been in existence? Now, this post is more towards the retail stores, which stock multiple products which are towards addressing similar consumer needs) the placement and positioning of items on these shelves is of extreme importance, as the consumer is not to spend his lifetime in the store! He has NO TIME and already knows which brand he is going to get, but does that mean that new brands have no space to enter in? NO, thus new brands would have to create this differentiation of TIME, being with the consumer for the TIME BEING as we call it in English. Be there in that moment, rest loyalty as Iv mentioned in the post gets created in that moment itself. So what I am saying is brands should focus on creating this differentiation of being there in the moment of time! So it should essentially be a momentous brand! Thanks Ankit, for your comment!

Well, let me put it this way…that there are three classes of consumers:
1. The early adopters
2. The laggards
3. The majority

Now each brand has been concentrating more on the laggards and the majority as these are the safest set of consumers to be with! But what we are discussing (loyalty) is a subjective issue, which in my terms depends upon:
1. What need the product is solving for the consumer. (Coke and pepsi are not life saving drugs)
2. For how long has your brand been in existence?

Now, this post is more towards the retail stores, which stock multiple products which are towards addressing similar consumer needs) the placement and positioning of items on these shelves is of extreme importance, as the consumer is not to spend his lifetime in the store! He has NO TIME and already knows which brand he is going to get, but does that mean that new brands have no space to enter in?

NO, thus new brands would have to create this differentiation of TIME, being with the consumer for the TIME BEING as we call it in English. Be there in that moment, rest loyalty as Iv mentioned in the post gets created in that moment itself.

So what I am saying is brands should focus on creating this differentiation of being there in the moment of time! So it should essentially be a momentous brand!

]]> By: Ankit http://paritoshsharma.com/2009/06/you-blink-and-i-go-the-mantra-for-supermarkets-holding-the-consumer/comment-page-1/#comment-5229 Ankit Tue, 30 Jun 2009 10:43:37 +0000 http://paritoshsharma.com/?p=328#comment-5229 First of all, I guess your post is bit over my head. But whatever I can get, here's my views. -- I slightly disagree with your opinion. It MAYBE the attention of consumer at first, but ultimately its the loyalty that matters. " but I wonder why marketers have not been concentrating on just this one factor?! I fail to understand that why are brands after me in buying my loyalty. " Can you answer why some people prefer Macintosh over Windows, even when the softwares/support available for Mac are far less. Or take the example of iPod over any other available hi-tech gadget. Some prefer Nike over Reebok or Adidas, no matter how high prices are. Coke over Pepsi, even if coke is not available some people prefer not to go for pepsi. Tribune over any other good NEW newspaper.....there are millions of examples. Its the loyalty !!! They are loyal because they feel connected to that brand ( not necessarily because its good from other available options ). First of all, I guess your post is bit over my head. But whatever I can get, here’s my views.

–

I slightly disagree with your opinion.

It MAYBE the attention of consumer at first, but ultimately its the loyalty that matters.

” but I wonder why marketers have not been concentrating on just this one factor?! I fail to understand that why are brands after me in buying my loyalty. ”

Can you answer why some people prefer Macintosh over Windows, even when the softwares/support available for Mac are far less. Or take the example of iPod over any other available hi-tech gadget. Some prefer Nike over Reebok or Adidas, no matter how high prices are. Coke over Pepsi, even if coke is not available some people prefer not to go for pepsi. Tribune over any other good NEW newspaper…..there are millions of examples.

Its the loyalty !!! They are loyal because they feel connected to that brand ( not necessarily because its good from other available options ).

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