I am impressed with the fact that the 23 year old kid who turned down $1 Billion from Yahoo and is almost a 4 year old company, who says that my age is a little bit of both an asset and a liability.
A kid who sits on the same desk as his 400 other employees writing codes, who has 240 million dollars from Microsoft for a 1.6 %stake, well, I am surely interested in listening to this guy who says no he is not looking to make facebook public and yes they are working on revenue streams.
Here I bring you the exclusive tid bits from Mark’s interview!
I am Social Media Marketing Evangelist and over time a crucial aspect of the entire Social Media Marketing process has come into the picture which if inferred in simple terms makes you ponder over the most basic question:
Do Your Clients Really Understand Your Service/ What You Are Trying to Do?
As with the new buzz word and with a huge outreach new brands are coming onto the social media scene and products and services are trying to connect to the relevant audience, but somewhere I personally feel, many Online Marketing companies, are just trying to experiment with the customer, in the process, not really being one with the customer’s business objectives.
And there goes the entire effort down the drain, with the client dissatisfied and disillusioned at the end.
Listen to your customer!
I strongly suggest all marketers, expecially those in the online domain to listen to their customers. its highly crucial that you understand the customer’s business objectives and are on the same page as the client. Its necessary that you have a solid graps of business understanding of your customer, to be able to create solid and successful campaigns and create success stories in the online world.
Yes, I know it sounds weird – The Billion Dollar Shoe, but well, its true, from being an online startup and looking at times both hard and paying, Zappos has today become a billion dollar enterprise with one of the biggest differentiators, which is GREAT CUSTOMER SERVICE!!
Here I present an exclusive with the guy who is literally in the Shoe!
I know, there aer going to be many a people who are going to rip this post off! After all for so many years banner advertising has been a proven model. People see it – People click it – and You sell!
Well, I am not here to contest or challenge. All that I want is to take your vision to a whole new space of marketing, which the marketers should look at.
During a discussion with one of my friends, this is what struck me and I call it – The WaterPond Marketing
In todays connected world, there are consumers all around you? And they are connected! Dont you forget that! Hence its possible that the person you just interacted with knows the others you are going to interact with, so you always need to project your “RIGHT SIDE”!
Now in this far and wide connected world, you cannot go to every other person and tell someone one thing and someone other the other story and want them to believe you. Other way round, they all would know what you spoke to about, to the first person as they are connected!
So you cannot go about running the same Banner Ads on all the sites, with a thought that the visitors on the site are prospects. Well, they might be and I certainly dont contest that, but you are trying to tell everyone who is already connected that this is ME and look at running these Ads for all the people on the site, which includes both the unique visitors and the Returning ones.
Its no longer smart to burn the note and push your way into the lead to reach to your customer
Your customer is anyway knowing about you from somewhere or the other and creating perceptions and taking decisions based upon the recommendations of his influential friends and known contacts.
So, essentially you are in a Pond of Water, which is filled with similar need mongers and this is the place you need to market.
So just burning your money, I dont think would make a lot of sense. Instead my advice would be, go connect and bring out the Zappos model, which simply is that every interaction is the best opportunity to delight the consumer and serve him right.
This makes the game easier and much focused and brings out the best in you each time and you dont wander around! Relating the same to the online world, I think Banner Ads and popups are making lesser of a sense today as the market dynamics and reaction levels are changing.
Well, here I am LIVE blogging Transforming India through Technology by Mr. Bill Gates the special NASSCOM CEO’s Forum at Hotel Taj, New Delhi. The room is full to the brim and I am glad to be LIVE blogging one of my inspirations as an entrepreneur.
Okay, so I have the stage set in front of me and Mr. Bill Gates is talking about technology and now he is praising India and the national identity project. Looking at this visionary, his words are making a deep impact to the entire room, he is talking about the technology and the future.
Interesting to know how Microsoft labs is innovating. Where can IT help those, who are in the most need. This is an area where its very easy to go wrong. Its very easy to say that we have the software which will help them. Its easy to fool yourselves that this thing will really count. Therefore all this would take time for the benefits to come out.
Kiosks are an ambitious goal. Interestingly Bill is talking about simplicity of systems and how dramatic changes are happening in coming down the learning curve.
Many of these ideas don’t work, but we need to look at what we can do.
Work Of the Bill and Melinda Gates foundation
Is very much about the needy. 20% of the children who are born here, don’t get immunized and hence ehty die. They don’t get the right nutrition. I am particularly impressed with Bill’s amazing knowledge and the way he is present to the small things which are making a huge impact to the society at large.
Science is coming up with new vaccines. We have also got the govt to look at more investment in health, education, infrastructure. Broadband, kiosk encouragement. India is taking its confidence and is very innovative. There is even a sense a competition, and Bill says that he thinks its very healthy.
Competition with India and China, we are looking at what they have done good and what we could learn from them. Interestingly, Bill has now touched the word startup and how universities are working along them.
Can we double the number of kids getting immunization?
Education is an area where we haven’t seen much advance,. 100 years ago you had a chalkboard and a teacher writing on it. How different is education today? May you could get notes on the net. But it hasn’t radically changed.
The Microsoft group is working some very innovative ideas and we are taking some of the best teachers globally and creating videos and providing them for free. So the students have the best lectures. By just having the study groups that are lot more interactive, and this is a big part that can be shared and the competition is making it better and better all the time.
Just think of the impact that this will have. Training a farmer on the rice seeds that can be planted. Im particularly impressed with Bills simple but amazingly high vision.
I think we can set very concrete and ambitious targets.
Its okay to be optimistic because , this is a period where we have more and more smart people. It is fantastic that this country has not pulled back the investment on education and technology and we are taking things to the next level.
I am optimistic as ever and next time im here we would see some bright innovations in making things faster than we can predict them.
And now we have Mr. Som Mittal taking the session into the Q&A mode.
Q. India will have the largest youth population in the world over 20 years, and we have to make sure of adequate infra and good teachers. How can tech help?
A. Bill: there are some of these wireless approaches that will get more economic overtime. Interenet cafes are a big resource that we can look at. We also need to keep in mind as the cell phone becomes more and more powerful, we can look at taking this device to a new level while still keeping it in a price range that is still attractive.
Quality teacher, that is a tough problem. It’s a personnel system and we need to be good about testing them in terms of their ability. We have got a crisis in the US. The country has done well partly becoz we educate the best students. Education was a thing that pushed US into such a strong position and now we need to renew that.
And this surely is not a easy problem. Keeping in mind how important education is, which in India is a much eager issue, I do think that in terms of measurements and training some technology would facilitate it, but it’s the system which thrives on quality.
Q. Does Bill gates want to completely shut of all the tech?
A. And the room laughs. I am not a 24/7 computer person. And I read a lot. I am not that big on text messaging and am impressed with young people who do it. I love e mail. Ideally a lot of great ideas when I go off right reading articles when I am completely isolated from everything, even emails.
All these tools of technology let us waste our time if we are not careful we have to be disciplined in using them and not get offtrack.
Overall I never feel overwhelmed with technology.
Q. Sangeeta from the audience: one of the more fascinating aspect is your ability to combine the knowledge of technology into healthcare and especially in India, I would like to know more about it?
A. Bill: a half of what the gates foundation does is more of healthcare related. Bill is talking about, Indian companies and how these are great participants in the network. In healthcare delivering through technology is very difficult. This requires reaching out to communities and creating an environment of trust and this is difficult.
Over last 5 years we have learnt a lot and have created a model that we can apply to the presnt challenges. Heavy business intelligence is surely one of the many practices which are coming out of the work. Some of the statistics are surely showing progress, including the work of keeping HIV in this country leveled, though small, but surely it is happening.
Q. Mr. Mittal is now posing a question about how technology is coming and if there is something going to come which would dramatically change that?
A. Bill: The dream of healthcare has always been to have the person with the expertise be in the same location where the patient is. For a lot of things, the idea pf connecting the cell phone being used for a simple thing like blood test and al lthe data is sent in somewhere where it could be worked upon. The cell phone can also be turned into a microscope….i am amazed at the things Bill are talking about.
What we need is a combination of drugs and vaccines which are critical. By having these virtual systems with which we can turn and reach to patients. In US we have developed a model and how to manage and develop these systems.
Q. I am overwhelmed with the coverage given to the topic of healthcare. Chairman batra hospital with his two questions:
in a country like this, where I have the privilege of participating in the national decision making, I have the problem of having access to patient records at the point.
how does technology bring in a change in attitude where observing and putting information in the reocrsds and how clinical research could be worked upon through IT?
A. Bill: I think the first application that the ID system might have is getting the immunization up. The idea of just carrying your cellphone and get to know who is missing the immunization in this area and surely it does require a lot to be done for this. But I think it could be piloted in a large area within three years. It seems reasonable enough to me. Those workers are very open minded. There are also lots of privacy issues, which would need to be tackled as well. And privacy laws in the US says we don’t want medical records.
So in the more complex systems the task would be difficult, but things could be thought through very carefully.
Q. President Obamas’ Bangalore to buffalo? In a global world can artificial barriers be created?
A. Bill: well, im sure Indian politician can rather create jobs in Bangalore than buffalo. Fortunately job market is not a zero sum market. The total number of jobs will grow. If we were sitting in 1800 we will not have been able to say that there would be lawyers and other professions. But we do know that as innovation goes full speed, then jobs get created as the society gets rich, even though we cannot predict in advance.
If a country does not let smart people let into its region with immigration laws, its damaging to that country. In the long run the smart people that we took from the IIT’s a couple of years back, we got bad press in the US and in India.
The US congress is very tough in immigration, but I think there should be differences for smart people. The Canadian govt has a policy that a person with MS with hundred thousand a year, they want the person.
Who knows that the things may change and I cannot predict it. Microsoft is very vocal that it would be a huge mistake. In case of India the country is not restricting the cross movement of smart people.
Q. You did mention about the UID project, that we just launched. What will be your advice to Nandan.
A. Bill: I am seeing him tonight. And I’ll be fascinated to know what he is looking at. MS will be surely interested in associating to the project. We need to make sure the technology is used in the perfect way in this project. There are ways to do inexpensive cards, the digital chip technology is one method.
There are though pluses and minuses of these things though and MS labs is working on some innovative projects in the direction. In the US the computers might know a lot about you.
The banking and the healthcare should be two applications should be at the top of the list that we would like to see.
Q. Mr, Munjal from the auto industry? I would like to address the issue of distribution to the needy, the govt does a lot but we all know that most of it does not get to the user. So in India how are you facing this issue?
A. Bill: We are not just in India. But we are also in Africa, and there what really lacks is the roads and it’s a disaster. The green revolution could not have had a broad impact it had if it had not been for the roads. The basic infra investments, you just cannot get away from that. There is nothing like in the magic world of IT that will make the physical things go away, but food, cars, will always be the physical things which are the most efficient things to reach out.
There would be innovative models that would be followed in India. Today the inefficiencies in the distribution is fairly high in India.
Medicine is easier than Money
It’s a very tricky issue to get involved in looking that the money gets to the people who need it and not to the already based. It’s a tough problem. The govt here has to act in various ways of reporting back information.
I think cell phones are a great way to know that the service was not delivered to the right people. We can create a database that somehow people would start believing that there would be a strong follow up and it would not be as easy executing the same and not many have thought of this yet.
Sachin Pilot: the real trouble lasts in the last mile distribution. If you have things digitized where you need to have social audits and you would have things transparent. You would have to create ways like federal govts, state govt, panchayats.
Leakages are there, but we need to keep innovating and have more transparencies.
Q. Social Networking? You see it moving where for business?
A. Bill: SN is kind of a buzz word to be honest. Electronic communication has had many versions and now we have got in the framework of who are my friends, this is highly assymetric. Those relations but are not really flexible. There are 10,00 friends at facebook and I let it go.
We are working with facebook and now Bill mentions twitter. This stuff continues to evolve. An equivalent is taking place in the business world where you can be connected with you team. There is some sort of crossover happening. Your community and company are somewhat separate. You may have a fairly different persona at your workplace than what you are.
Its not such a big boundary connecting it with the cell phone. I think there are lots of innovations happening in the space.
Q. The mobile in India, how can you simplify the message to adopt of a Rs. 5 polio vaccine than a 10 cent ringtone?
A. Bill: People probably know that it looked almost different 3 years back, but now we are almost eradicating polio in India. If mothers know they are protecting their child from paralysis and we really spread the word and generate the general demand.
We generally educate people and how we reach out to communicate that with all the clutter of the promotional campaign. It’s a challenge. What I see is young people doing a lot of these things both in India and in the US. And I feel we need more people like this, and there is massive room for innovation, in making sure these issues get the right promotion they deserve.
Q. Would be great to hear your views on bringing everybody together sharing the common goals to make something big happen?
A. Bill: I think that there is a lot of cases gathering people with similar skill sets is not difficult. When you mentioned energy, it’s an area im putting a lot of time recently. Getting cheap energy is highly crucial. We need low cost energy. We want energy that costs a quarter that it costs today and it has no bad effects on environment.
I met GE CEO last week, talking about the same. I am also backing a lot of startups working on these ideas into energy. There are lots of innovative guys who are working on these solutions and some which I am backing.
All we need is need 3-4 of them to create big breakthroughs and fortunately we have a lot of talent in India, US, China and we need to get the govt in dialogue in promoting these innovations. Only innovation is gonna let you have create such possibilities.
The more time I spend on these innovations, the more optimistic I get.
Q. Pradeep from Cybermedia….factors making Bill move from foundations to MS?
A. Bill: NO. I love the work happening and I spend some of my time in this great stuff. But the idea of health is still in the earlier stage. How do you take successes and built structures around them.
This is a field that’s more or like computing in the 1970’s. its not a case where the framing of a entrepreneur is not as necessary than healthcare and reaching out to the people who need it the most. And I am loving my work with no second thoughts. That was my attitude when I was at MS and now I am fanatical full time about the foundation.
MS needs to take their own decisions now.
Q. What is the future of search?
A. Bill: its Bin. Search is not the ultimate today. The 10 links are not what people want. Even though its cool, search should still be dramatically better and its great that MS has signed up higher grade people and do innovative work.
Q. 30 years back did you see yourself doing the same work that you are doing today? What was your inner voice? What motivated you to get this off?
A. Bill: Great question. There are several things that put me on the path.
If you see the circumstances that people live in are so disparate. My view is if you give these things to your kids, its bad for the society and not just for your kids.
A big influence on me were my parents who exposed me to some amazing things.
Warren buffet cemented me on such things. And due to him we have double the resources that we had otherwise. And thankfully while I was at MS we had a team of dedicated 600 people who were working smart. I am having a lot of fun doing it.
I hope that there is something here that wil l have an impact whether on the rich people in the US or rich people here.
The Indo International Business Achievement Awards at The Leaders In India Business Forum 2009 are going to be one of the most extravagant awards ceremonies involving the stalwarts of the Business World globally and honoring the Global Indians who have created a niche for themelves and have displayed exceptional entrepreneurial and innovative talent and effective and responsible leadership and management.
Setting new standards within Indian and global business, the awards also acknowledge organisations that have spearheaded meaningful socially responsible practices within India, and internationally.
Leaders In India
The IIBAA are presented by Informa which is the brains and soul behind The Leaders In India Business Forum 2009. Leaders in India is a two day forum dedicated entirely to the business community, and is expected to be India’s largest single meeting point of global and Indian corporate leaders. In addition to providing an excellent opportunity for peer-to-peer networking, the ‘Leaders’ team prides itself on providing the most thoroughly researched and solution-focussed points of discussion in its series of interactive audience Q&As with key business leaders.
Categories for the IIBAA
Indian Business Leader 2009
International Business Leader 2009
Indian Company of the Year 2009
International Company of the Year 2009
Young Business Leader 2009
Leader In Corporate Social Responsibility 2009
Nominees for the IIBAA
To VOTE for your favored in each of the category click on the image above
The PanIIT 2009 Global Conference to be held form October 9-11 at Chicago, IL is one of the biggest and the most extravagant events of this year with delegates expected in thousands.
Theme of the PanIIT 2009 Global Conference
With the theme of the event touching the chords of one of the most important and the most emerging section of the society, that of Entrepreneurs. The PanIIT 2009 will be discussing ‘entrepreneurship and innovation in the global economy’. With India poised to be a reckoning power in the global stage and with the Indian economy slated as one of the biggest and the most emerging economy in the global stage, Indian entrepreneurs are defining and re-defining the global economic scene.
Share space with global thought leaders
Some of the confirmed speakers at the PanIIT 2009 Global Conference who shall share their experiences and provide enough motivation and inspiration towards cretion of new possibilities with the emerging global entrepreneurs are:
Jim Owens – Caterpillar – Chairman & CEO, Head of US Business Council
Subodh Bhargava – Tata Communications – Chairman
Aneesh Chopra – US Government – Chief Technology Officer
Raghu Rajan – University of Chicago – Eric Gleacher Professor of Finance /Former Chief Economist, IMF
Sonal Shah – US Government – Director of Social Innovation
Duvvuri Subbarao – Reserve Bank of India – Governor
Meera Shankar – Embassy of India – Ambassador to the United States
Desh Deshpande – Sycamore Networks
Madhu Pandit Das
Akshaya Patra
Carl Schraam – Kauffman Foundation - President
Sam Pitroda – Knowledge Commission – Chairman
Sharing space with such eminent personalities is a once in a lifetime opportunity surely not to give a miss to, PanIIT invites the entrepreneurial and business community to join in and be the possibility of taking India to the next level.
Here I am Live Blogging the second Un-conference session of the NASSCOM Friday’s 2.0 at the NASSCOM HQ in New Delhi. This session is the second in the series of the initiative by NASSCOM for creating a common ground for the Product companies in India. The topic we are discussing today is: Solutions by Product Companies.
We have Ankur Lal, CEO Infozech Software, leading the session along with Arvind Jha of Movico Technologies. We also have Mr. Sharad Sharma – Chair, NASSCOM Product forum.
Okay so we have Mr. Sharad starting the session with a few laughs. Like many of you Im in the mode of becoming an entrepreneur again! I am also currently an entrepreneur in residence with CANNAN PARTNERS.
Sharad, is now sharing his thoughts on how the community can come together in creating an ecosystem. We as NASSCOM ahould also be looking at the other side of the table. i.e. he demand side and not just the delivery side of the equation. Sharad shares an interesting side story of 3M. In the early days of the CD media becoming popular this man he went to the chair and showed the CD and he was turned down. But the next time he did by positioning it the way that its the surface and not the CD/media that is there. Wallah, the rest is history.
What’s Cooking?
Mr. Sharad is now sharing on how NASSCOM is looking to create possibilities for the industry. interestingly Sharad is sharing some very bright ideas which he and the team at NASSCOM are trying to implement specifically aimed at SME’s and SMB’s. Sharad is surely sharing some really good ideas which if given life, could surely lay down a good path and make the journey smoother.
And since this is an Un-conference session, we now have the participants sharing their thoughts on what Sharad just shared with the community.
Sharad: One of the request that often comes back to NASSCOM from product companies is “Can you help us get buyers”. What we have found is, ther real value that NASSCOM can bring is to really grow the market and hold events where buyers and sellers could meet. What we can do is examine on behalf of these companies we could promote the voice.
Lack of project management and product marketing talent in India is a point shared by one of the participants in the room. Its because of the ecosystem. I definitely dont want NASSCOM to sell my product, I need help in developing the ecosystem.
Sharad: Our buyers are afraid of buying products from the small companies.
“No product that I know of has been successful, that has not been developed in the shadow of friendly sophisticated users”
Sharad: What is happening is that we dont have traction to the products, services are not present like force which could help us reach out.
Arvind: Product management and marketing is going to come out of your domestic customer knowledge. I believe that we will have the largest success for a product in the mobile side as we are the largest user base of mobiles.
Participant: Why not think about launching the next Google/Yahoo from India.
Arvind: There is nothing restrciting us from being there.
Ankur: We are the leaders in terms of these 400 million users. I would not be surprised if we have these small Google(s) coming out of India in another couple of years from now.
Participant: I see more and more companies fading out to the more lucrative services space. The DNA of the Indian industry to reamin/focus into the services domain is something which impacts the product.
Ankur: The challenge is that a small product company has to be dealt with safe hands. In the US there is this small companies fund. the government there supports these small businesses. What you need is a forgiven customer.
Challenges faced by Product Companies
So now we are discussing the challenges faced by product companies which we also did discuss the previous session on the product companies here at NASSCOM. Arvind is leading this part of the session, with the entire room being concentrated to the challenges and surely everyone in the room is agreeing to the same.
Arvind: In the spirit of what has worked, we should look at what companies can look at from these successes.
And now we have companies sharing with the room, their products and experiences
Participant: The planning that we do for the product business cycle is not complete. We dont really understand what to do after we have built the product.
So we have Tarun Anand, CTO, mScriber, its s speech training application. Tarun shares how they have been working on the same for the past 2 years and how they realised that its just the tip of the iceberg. We were lucky to get some early customers, but its harder for us to get the second set of customers.
You just have to wait it out and you have to watch what happens
What we realised, is that even if you have an engine, you still have to go to the customer with the 4 wheels, and the rest so that the customer just plugs in the key and moves on. So we partnered with companies which helped us achieve our objectives, and since we did not have the complete product stack, and hence these partners helped us reach there.
Its really important to see what your route to market is
Our biggest challenge right now is cash flows and we need to address the same.
And now we have RateGain, a company into the Hospitality and Travel Technology Products Company and we have the CEO and Founder sharing his thoughts.
We operate in these niche areas, these products have these niche requirements as a result of which we are pretty successful. And now we have RateGain sharin gthe various offerings they have.
While we were gaining knowlegde, we found that every hotel was published on some website, and we took the intelligent way out, which was more of creating a channel in between for the hotels to reach out with their information.
Sharing the Business Model
We have something called the rate tracking tool, so anybody selling anything online, you would want to know if there are competitive products on competitive prices available? Well, we customized this for the hotels. We found one commercial use of this technology and hence we started with hotels, but now we are launching it for different variants.
Interestingly what we now have is a screen shot of the reports that the product generates for the user. And I must say, is pretty interesting for a good competitive analysis.
How did the product come about?
In the US at a point when I returned from there, there were travel sites emerging, and I wanted to build the technology targeting the US consumer and build a metasearch site. And we flipped the Bmodel and created the product for the hotel industry.
If you are working on something new and innovative, customers in the US are pretty collaborative and understanding
Why did it work?
Emerging market need
Niche area/ No limited competition
Recommendation for others:
MR, Market sizing
Test market the product
Agile in bringing product to the market
Greenfield opportunities
SME on board
Passion
We leverage a great great Channel Strategy. We have identified strong players in the hospitality domain and tied up with them.
Okay and now we have RAWZOR standing at the line
Our’s is a product which is similar to winzip but for photographers. We spoke to all the photo editing softwares, to add support to our format, though there was no money involved, but it helped us gain industry support.
There was a lot of resistance from the market, you cannot go on day 1 to Adobe and expect them to support you.
Why did we try this?
First few friends looking to join a startup.
Where did it fail?
Lack of experience
Lack of discipline
What worked and Why?
Multiple discoveries of the right things to do
I believe we should look inside the team. If you are not good enough in what you are doing, then the level of integrity, honesty and discipline takes a hitm which surely was a challenge for us. People dont know the right things to do and the right things. Its putting people in the right framework to get the right things out of them.
And now we have the founder of Busy Software, Mr, Dinesh, sharing his success story. We have never had big hurdles, though profits have not been huge but somehow things have been moving smoothly.
The problem that we have is that of scaling up. Our challenge is that this market is dominated by Tally which is almost similar to the market and it is available at Zero price.
Now there are benefits to this situation and there are the problems. Such a situation increases the market size, which was good for us. Our pricing strategies is being focused on what Tally has dictated till now. Now the difficult thing is how to sell and how to get into the considerable field of the consumer.
How to get into the consideration set of people – this is our major challenge
Initially we kept the price very low almost 50% of what Tally was. We were not the smartest marketing guys around, but we were sure that we could get the product replicated and we were fool enough to replicate a free software. For us the differentiating factor was getting “Sales Tax” as an inclusive offering.
Our objective was to make people use the software, and we started spreading 90 days free software trial with full functionality on. People tried our software because he has a pain point, thus we pointed on this aspect of the consumer thought process.
Did Tally not include those features?
Well, yes they did, more than 8o% of the features are available, but since we are architectured right from the beginning, and hence that gives us the edge over Tally.
Ankur is now leading the discussion, and we have a request from participants for Ankur to share his story!
What is it that keeps your customer awake at night, if you know this and your product answers the call, well, you have your business – Ankur Lal
And now we have Ankur Lal, sharing his experience. The big problem is, its ironical, software development costs are cheaper in India, if they were expensive, we would not have been discussing this. If you can replicate and duplicate, that is product business.
Participant: we purely lack strategic planning, you begin with a myopic vision in starting out. Interestingly we have people sharing through product management and project management.
The discussion in the room has now shifted to how the ecosystem is getting shaped and it finds people like us at these platforms. And now we have Ankur concluding the session introducing the EMERGE community, and the NASSCOM EMERGEOUT Conclave which is also the 50th session of the NASSCOM Friday’s 2.0.
I am glad to be LIVE blogging the 49th session of the NASSCOM Friday’s 2.0, as today I complete one complete year, LIVE blogging the NASSCOM Friday’s 2.0, surely all thanks to Avinash, NASSCOM
As the Leaders In India, one of the biggest events, bringing together the creme de la creme of the India Inc and the decision makers is nearing, the excitement for the event has been building up and steady. With some of the top global decision makers, to share the space with and learn from, Leaders In India is surely one event I am personally looking forward to.
Allan Leighton in Leaders In London on – How Leaders Kill Companies
What is Leaders In India?
“Leaders” is the world’s largest and most respected series of leadership events to India for the very first time this year. “Leaders” has built an indisputable track record of providing the most meaningful, timely and balanced information from those whose ideas, achievements and words define inspiration .
Seeking a focused business seminar that is able to cut across all key sectors and verticals within the burgeoning Indian economy has for long been a challenge for many major firms wishing to regain their confidence and inspiration-especially in today’s environment. Leaders in India is a two day business forum that will be held from 9th – 10th October 2009 in Mumbai, and is expected to be India’s largest single meeting point of global and Indian corporate leaders. In addition to providing an excellent opportunity for peer-to-peer networking, the ‘Leaders’ team prides itself on providing the most thoroughly researched and solution-focused points of discussion in its series of interactive audience Q&As with key CXOs. Topics discusses will range from corporate Governance to foreign investment in India, and from emerging markets business strategy to HR.
A conglomeration of some of the biggest names in the industry
Sharing space with the leaders of the industry is not an everyday possibility. Leaders In India is delighted and proud to present a genre of speakers which boasts of people who have created and carved a niche for themselves in the industry and are defining the sliver lining for the India Inc.
Adi Godrej, Kiran Mazumdar Shaw, Tom Peters, Shashi Tharoor, Steve Forbes, Kishore Biyani, Tejpreet. S. Chopra, Simon Galpin, Ravi Venkatesan, D Shivakumar, Raman Roy, Dharti Desai, Dinesh A. Keskar, Pramod Bhasin, Donald Trump Jr., Sharon Bamford, Abhinav Bindra
The delegates shall be sharing space with such eminent speakers at the Leaders In India.
“Leaders” past success stories
The Leaders In London, Leaders In Dubai, Leaders in Abu Dhabi have all created success and the generous and motivating feedback received from the participants and the speakers resounds in our vision of taking “Leaders” to India. Leaders In India is happening for the first time, with India emerging out to be a major contributor to the global economy this proves to the be the best ever time for the Leaders symposium to enter India.
"We thought we understood social media marketing and seo optimization fairly ok but after our one on one session realized many of the fundamental mistakes we were making plus learnt many new tools. Overall an investment I would recommend every entreprenuer to make"
- Nidhi, Founder CEO, Pinnacle Works
