There are many Buzzwords in the Social Media industry today and each day one evangelist is harping on a new one. Much clutter gets created due to the same and hence the diluton of your Brand Equity, as each Brand is pitched these high flying Buzzwords by the marketing agencies.
Corporate Blogging though not a Buzz word, but has been so messed up that many a corporate have lost value rather than generating it. There have been instances of big corporate entities using fake blogs and many other tactics to boost …

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Here I am LIVE Blogging, Ankur Lal one of a closely related NASSCOM EMERGE community fellow and Sanjiv Mital from Saarthi Enterprises and Alok Mittal from Cannan Partners. this is surely going to be an interesting session.
Ankur Lal, CEO Infozech Software leads the session with Alok Mittal – Partner, Canaan Partners, Sanjiv Mital – CEO, Saarthi Enterprise.
Ankur starts by giving the example of a company which has grown from a 10 employee to a 400+ employee company with a revenue over 100 crores.
We have Ankur sharing abotu how the mobile …

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India market and the SaaS/Cloud Computing landscape – Session three of the NASSCOM EMERGEOUT Conclave
Speakers: Kishore Madhyam – CEO, ImpelCRM, Sharad Sanghi – CEO & Founder NetMagic Solutions, Chandra Prabhakar – Global Head, OnDemand Solutions, Ramco Systems
Moderator: Ibrahim Ahmed – Chief Editor, Dataquest, Cyber Media group
Now we have Mr. Ahmed moderating the session, adding a quick point, I think one of the earliest propagators of cloud computing was an Indian professors in the US. The entire mindset about cloud computing and on demand computing is rising and therefore I am …

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Here I am once again LIVE blogging the NASSCOM EMERGEOUT Conclave at Le Meridien in Delhi. And as always I am glad to bringing to you one of the largest Corporate conference in the IT industry LIVE from where the action is.
A warm welcome to all at the NASSCOM EMERGEOUT Conclave, we bring you EMERGEOUT LIVE. We have Mr. Som Mittal and Mr. KrishnaKumar Natrajan from MindTree on stage.
We have Mr. Som Mittal welcoming the delegates and the hall is filling up to its brim. Talkign about the period of …

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Its 5:40 in the morning and I have just woken up…have to reach work little early today as I am working on a BIG pitch for obviously a BIG client, which can end all the so called recession woes for a startups like us..
This is a quickie and what I have in mind to introduce a concept which has been there for ages. You shop and you buy anything today, on the big flashy banners/ posters/ ads, you get for example big discounts but at the bottom end, …

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Sometimes I ponder over life and who things are moving. Its a Sunday and I am in deep thought about my company, where are we moving and how are we placed.
The question(s) which I want to get answered is: as a services company, are you defining productivity the right way as your clients deliverable(s) require? Do your employees really understand your business?

Thanks for Calling Yellow, Have a Nice Day
Case Study: Yellow Corp, a Fortune 500 company in the trucking business was going in a deep nose dive, which was found …

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Well, Yes I have a problem.
I discuss Social Media with some of the established brains in the domain in India and have had discussions with Social Media thinkers sitting thousands of miles across the seven seas.
And now I do have a problem!
Before I put my problem down, let me put some questions for you to ponder upon:

Almost every business today needs to reach out and the Internet becomes one of the best mediums. But does every business have the same objective in terms of (Branding, Outreach, Lead generation) etc.?
Is it …

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A lot can happen over coffee!! Yes I agree to it as would thousands of others who flock to these cafe shops each day and spend a chilled out time with their friends and folks.
Most of my informal business meetings and many a times, startups that I consult have just one thing to say: hey lets catch up at CCD (whatever place) and we will talk.
Though this post is not to promote this coffee chain in either way. What I am talking about is how the positioning of a particular …

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I am a Social Media Marketing evangelist and started my Internet career as a blogger almost 2 years back.
Since this time, I have connected with many people, from some of the best in the Internet domain to some real sharp entrepreneurs, who have given their comments on the various business models which startups and the established Internet/ Online companies are following.
Scale up or Shut Shop
Out of my interaction a couple of days back with a highly placed and successful Internet entrepreneur, a revelation jumped out, which in a way took …

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There already is so much of Brand Clutter out there, that reaching out to the relevant market and getting the right eyeballs for the sufficient time is becoming increasingly difficult.
In the race to make easy money, advertising platforms are becoming more and more cash unfriendly and provide not much of an option to the advertiser to really showcase the BRAND DIFFERENTIATION and ENGAGE his target audience.
ParitoshSharma.com cuts through the clutter
paritoshsharma.com announces exclusive Brand Showcase opportunities for Brands to showcase their entirety and engage and start a meaningful dialogue with their …

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