Pepsico has shocked the entire advertising fraternity by deciding that they would put to use their almost 1.3 billion dollar advertising budget NOT for Advertising anymore!
The CEO, Indira Nooyi, in her statement to the press remarked “We know it’s good, and everyone’s pretty happy with the overall taste, so why spend all our time worrying about what other people think?”
“Frankly, it just feels sort of weird and desperate to put all this energy into telling people what to drink. If they don’t like it, then they don’t like it.”
The TOP Pepsico team has been on for this since sometime and have finally decided to shift the funds into PepsiCo’s savings accounts and utilize them for much constructive things, as people anyway dont drink or feel the advertisement. The funds would now be divided amongst various charitable organizations and for bonuses to the employees.
Interesting to note, Nooyi asked the pressmen to go back to their families, hug them and play…really play and spend good time with them, before life passes by.
I support this move and its an amazingly intelligent step by a company of the size of Pepsico.
