New Media, Marketing and Entrepreneurship

Praveen Rajpaul, talks about Innovation and how FICCI is helping organizations to improve their productivity and how innovation is changing the riles of the game.

Innovation distinguishes between a LEADER and a follower says Mr. Rajpaul

What do you need for innovation? Its an Idea!

1. Incremental
2. Revolutionary
3. Disruptive
4. Game changer

Unless we have all these sorts if ideas, we wont’ further. But how do you generate such ideas? Is there a process? Can we make it simple? How can we simplify the process of generating the ideas? Puts forth Mr. Rajpaul to the gathering!

Golden Principles of Innovation:

1. COMBINE
   1. products
   2. proceesses
   3. technologies
   4. disciplines
   5. capabilities
   6. arts and science
2. REVERSE
   1. conventions
   2. business models
   3. products
   4. processes
   5. Orthodoxing
3. ELIMINATE
4. ADJUST
   1. Cost
   2. Time
   3. Space
5. DIVIDE
   1. Handling
   2. Transportation
   3. Space
6. SUBSTITUTE
   1. Greener
   2. Lighter
   3. Faster
   4. Better
   5. Stronger
   6. Smarter
7. UTILIZE
   1. Talent
   2. Brand
   3. Networks
   4. Waste
   5. Harmful effects
8. MODIFY
   1. Designs
   2. Eco friendly
   3. Energy efficient
9. UNLOCK CREATIVITY
   1. Passion

Well, there have been some real fantastic principles, that we have seen over time and some real fantastic concepts, which may be workable and may be just vague at the same time. But good to see innovatoin in my lifetime!

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