Okay, enough about which is that one site which is breaking all traffic records, is making everyone go gaga and crazy about the meteoric rise. I am not going to write all the stuff which has already been said. No point.
Lets look at some interesting trends
Interestingly, I have realized over the past few days/ weeks that I have been on Pinterest, how people in my network have started following me and my own trends of following people (how am I reacting to the information around) and sharing trends.
Here’s what I realized!
Almost every 10 minutes that I spent on Pinterest, I have shared (re-pinned) more pictures from my network than I have shared my originals. The similar is the trend which I have seen of my followers. I keep getting many repeated pictures from many in the network. One other trend I am seeing is, people are fiercely commenting on “objects”. Example: Cars, Flowers, Bags, Jewellery.
I see that people are not sharing thoughts here. Even if you follow the comments of a pin, you will find, people are expressing their views, like a customer to a product. More like a product review happening socially.
Interest based social networks: the future
Am I being futuristic in my thought by saying Interest based social networks are the future, absolutely not. Its anyone’s guess. But what is sure going to matter as we go ahead, is the way information is presented.
Content: which human sense are you touching!
In my view, what has always been said from the very beginning, that content is the key. I have a way to share this. Whenever I create content, I ensure that I ask myself and my client, the question, as to who are their customers and how are the customers going to be most touched about the proposition. Its really about which of the human senses are you touching with your content?
Is is the sense of sight, the sense of sound? In my view, the next level, is all about how do you create content, which is simple, yet moving. It might not be a WOW video, but something that actually delivers an ‘object’. The thought is to create content which in a single shot convey the message of what is it all about. Eg: a model wearing a dress, is effectively about either photography OR the dress. Simple.
The basics remain the same still!
The basics of internet still are the same. Bring the information to the customer in as less clicks as possible. Make sharing and gathering user’s views, like a simple handshake, this has already been enabled by great UI. The future clearly is greatly going to be driven by Static Images, Short videos and ‘mood oriented’ music.
Well, and closing with the Pinteresting thought, follow me on Pinterest: http://pinterest.com/paritoshsharma/