Is your app fat? Yeah, Im serious asking this question!
What’s a fat app?
Well, a fat app is one, which in the hood of being ‘rich’ on features, is something which is loaded with features, just because the developers have this sense that more features will attract more people. Just coz the developer feels, I have to deliver something new with the new build and roll out.
What’s a lean app?
Simple, an app which will enable and empower you to achieve what you are set out to. Example, if you want to send FREE SMS, well, then the app should in the best and the richest possible manner, simply allow you to send FREE SMS. How difficult is this to understand?
Actually extremely difficult: Just reach a blog post on Wechat which talks about these 15 features and to be honest, I did not read a word over 5, I was done. Bored. ENOUGH the mind said. Couldn’t you build something which is utterly easy to use, with an awesome UI and something which simply helps me send messages to friends and family who might or might not have the app?
Some probably are getting the deal. A recent play by the Bharti Group and the Softbank of Japan in India, hike, is just a FREE Messaging app. Nothing else. Now that’s something I’d love. Lean and helps me do what I intend to, nothing else, thank you
Competition: does that mean you will keep adding more?
Look, competition does not mean you keep adding more and more without a sense and just coz the other player is adding more to its system. Competition should compel you to deliver a smarter, a better product. But remember, a great product will be the one, which is built with the clouds of competition and with the silver lining of the customer understanding.
I love my apps lean and rich in the ‘way’ they let me achieve my goals, no BS please.
And I am sure OR I would love to assume that many of us would love to have our apps be the same way.