Are you ready to grow sales in 2018? Several SMEs sure are!
In 2017 I took a conscious decision to work closely with SME owners and their teams. For emerging business owners the stakes are high. With high stakes comes huge responsibility to choose only the ‘must-haves’ and deliver results.
So how can SMEs 2X their sales in 2018?
The three winning must-have’s are the following:
- Get more meetings and drive business
- Create processes that increase customer engagement and inspire existing customers to refer more business
- A powerful narrative about your business led by the founder/ CEO/ top management
So how do you get more meetings?
The answer to the question above is ‘business networking’. In 2017 I worked with several SME owners and their teams to ensure that everyone in the team plays the role of an ‘opportunity creator’. These ‘opportunities’ are then filtered by the Sales teams to drive business.
The first step in opportunity creation is ‘Linkedin’. My company UNCV has trained hundreds of employees and business leaders on how to spread your businesses’ influence and build your personal authority.
Several business leaders today entrust UNCV to manage their Linkedin profiles and amplify their influence and authority.
How do you automate customer engagement and generate more referrals?
The answer to the question above is deep understanding of the customer. Why does the customer care for your service/ product? And how can you leverage tools like Chat applications, Email automation, CRM and Social media to engage customers.
I found that most SME owners do not know their customers as personally as they ideally must. This personal connection/ understanding is an unfair advantage that an emerging company can establish as a method in the company.
Thankfully most SME owners that I have worked with are eager and willing to invest in processes and technology to solve these critical business problems.
How do you create a narrative that’s understood by your customers?
Infact when we manage the Linkedin profiles of SME owners, the most important value that gets created is the narrative that creates a major perceptive shift in potential customer networks.