How Can Small Businesses Get Their Idea To Spread Without Big Marketing?
Dear Small business owner, what you are wanting to spread is an idea. Marketing is not the answer you seek.
In the world of networks today your growth is all about how deeply can you make people believe in your idea and invite/ inspire them to spread it for you. This is especially true for small businesses.
This post captures the 2 (two) most important learnings while working with small business owners to spread their ideas:
#1: Build a strong narrative. (Narrative is not marketing)
The narrative about your small business is not marketing. The narrative is your belief in the value that you are creating and the perception of that value in your customer’s belief.
Remember, narratives take time and effort to build. They are possibly the most important investment you make in your brand. Once your customer believes in the value the same way that you do, you will not have to worry about churn/ business loss due to smaller/ trivial factors.
The most important factor about a narrative is consistency of message and design.
#2: How many times by design do you speak with your customers? (Increase frequency)
The most important metric going forward will be ‘number of conversations’ that lead to ‘sales’. Everything around you is a conversation. Whatsapp, Linkedin, facebook, YouTube, twitter are all conversations.
The fundamental of being human is being able to converse. Small businesses fall into the trap of big budget paid marketing. That’s marketing, not a conversation. Conversations have the advantage of getting the human sub-conscious to come forth a lot more often.