What are the most remarkable entrepreneurial brands led by individuals?

According to Seth Godin, a brand is:

“the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. … But your brand is a story, a set of emotions and expectations and a stand-in for how we think and feel about what you do.”

The most incredible entrepreneurial brands led by individuals are:

If you are a CEO / Founder, own your own hashtag on the web

This is exactly the approach that we take when we design public narratives for founders / CXO’s that we work with.