Whether you are a small, growing or a large business, your CEO’s brand can be your #1 source of leads/ business growth.
All business is P2P – people to people
This stands true especially in B2B. Whether you are are a SaaS product with a smaller monthly billing OR you bill your customers one-time, a larger sum. The decision gets made over a conversation between the buyer and the seller. Its a human conversation. This is why almost all SaaS companies have chat supports. This is why drift works.
Why your CEO’s brand?
The CEO makes the company human at the leadership level. The first perception that you establish as a brand when your CEO shares is that you are real. That you are approachable. And that you listen and engage. You make the P2P rule shared above, real.
So should your CEO’s brand be bigger than the company brand?
This is not even the right question to ask. The CEO simply makes the company more real. He / She does not overtake the company’s brand in anyway. Instead, he/ she makes it a lot more approachable and inspiring.
What’s a great example of a CEO’s brand working magic?
- The late Steve Jobs
- Bill Gates
- Richard Branson
- Ratan Tata
and several others.