How do you get $100 million tech conference to your city? Ask Drake and Toronto
The city of Toronto is incredible. Its a cultural mix of people from across the world. It has the right mix of most elements that make a global city in the ever changing times today.
But the city of Toronto has one more thing to it, a phenomenon called, DRAKE. Who is DRAKE?
Drake is a Canadian rapper, singer, songwriter, producer, actor and entrepreneur. His co-sign to the city of Toronto is also worth 5% of Toronto’s economy. That makes him about $440 Million in worth to the city of Toronto. He is a sensation. Period.
Drake by no means is a full time philanthropist, but he has almost single handedly become an economic and brand positioning booster for Toronto around the world.
About the $100 Million and the tech conference
Ask Michael Thompson, Councillor Ward no 37, Scarborough Center. In a recent interview to Vice he mentioned about how he pitched to a tech conference to choose Toronto as their venue for 3 years. This will bring $147 million in revenue to the city of Toronto. The deal clincher was DRAKE!
Lesson in revenue maximisation for businesses from Drake and Toronto
- Unlock your founders / key executives time and let them build more people to people relationships
- Give back to the community – whatever size of business that you are, in small ways give back to your immediate community – this will spread and do a lot more good
- Re-think – your existing services and solutions and position them for your most valuable customers
About the author:
Time and Growth Advisors helps companies maximise revenue with training people, introducing technology and initiate customer involving initiatives.