Marketing is cheap. Trust you cannot buy. What will your business choose in 2019?
The hyper-funded Internet companies have proven that marketing is cheap. New social products are being designed to finally create more inventory that can be sold to advertisers. But users are switching off.
The businesses that only ran after attracting attention and eye balls experienced short term bursts and nothing else
The new sanity metric : Increase profitability
Several businesses have moved from vanity metrics to sanity metrics. B2B businesses especially have started shifting their investments from building around industry focused use cases to end customer focused use cases. The emerging-tech businesses are a big example of this shift in 2018.
Invest in building trust with customers
The business narrative that you create in 2019 will be one of the most rewarding investments that you will make.
Build trust by empowering your customers with knowledge (online content) and inviting them to be part of your greater network (events)