Content is not the king, the customer is
Please repeat after me, content is not the king, my customer is. Content is not the king, my customer is. Content is not the king, my customer is.
Social media led to emergence of random content dumping and storytelling that never mattered
The purpose of sharing something that is insightful, and valuable is that it should create more growth opportunities for the person it is intended for.
B2B content must create more insights and value for your customers. Paid PRs and advertisement does not qualify for value.
You take the greatest fall when you hire an agency to ‘write content’ for your B2B business. When you have no depth of a subject and most of what you present to the world is re-purposed ideas.