Articles in the Advertising Category
Advertising, Customer, branding »
Come find the soulmate for your daughter or the dream woman for your son on a website which says in its facebook ad:
Single available women and Get Sexy Babes on Your Desktop for Free and Looking for a girlfriend??! SHOCKING?? Well, yes, it is. I know of many a parents who are in the search for the suitable matches for their children and this is what the social networking site facebook says about this famous matrimonial site.
Let me put things in perspective now. While going through the facebook Ads, and …
Advertising, Customer, branding, social media »
In my endeavor of establishing transparency and clarity in the, Ohh so amazing and new world of Social Media and Online Marketing, I am sure the series of posts I am doing now, will surely be an eye opener for clients.
Just sometime back, my strategy team did a search on the keywords, Social Media and India, and what we got were people who have sometime or the other in their professional lifetime, related to the Social Media industry. And since Social Media is not an age old concept, thus we …
Advertising, Top News »
Pepsico has shocked the entire advertising fraternity by deciding that they would put to use their almost 1.3 billion dollar advertising budget NOT for Advertising anymore!
The CEO, Indira Nooyi, in her statement to the press remarked “We know it’s good, and everyone’s pretty happy with the overall taste, so why spend all our time worrying about what other people think?”
“Frankly, it just feels sort of weird and desperate to put all this energy into telling people what to drink. If they don’t like it, then they don’t like it.”
The TOP …
Advertising, Blog, branding »
Walk the Walk… Talk the Talk… Times have now arrived for the corporate to consider Blogging the Blog!!
Yes, its true, as social media is arriving with the Corporate, there are new rules getting created. New possibilities opening up. The Corporate today wants to get one with the consumer, interact with his relevant target audience wherever the consumer is!
Your consumers are already on the Internet
With the usage of Internet spilling over to almost all parts of the country, the corporate has a valid and an entirely new and ever increasing scope …
Advertising, Business Innovation, branding »
Its 5:40 in the morning and I have just woken up…have to reach work little early today as I am working on a BIG pitch for obviously a BIG client, which can end all the so called recession woes for a startups like us..
This is a quickie and what I have in mind to introduce a concept which has been there for ages. You shop and you buy anything today, on the big flashy banners/ posters/ ads, you get for example big discounts but at the bottom end, …
Advertising, Customer »
I am Social Media Marketing Evangelist and over time a crucial aspect of the entire Social Media Marketing process has come into the picture which if inferred in simple terms makes you ponder over the most basic question:
Do Your Clients Really Understand Your Service/ What You Are Trying to Do?
As with the new buzz word and with a huge outreach new brands are coming onto the social media scene and products and services are trying to connect to the relevant audience, but somewhere I personally feel, many Online Marketing companies, …
Advertising, branding »
I know, there aer going to be many a people who are going to rip this post off! After all for so many years banner advertising has been a proven model. People see it – People click it – and You sell!
Well, I am not here to contest or challenge. All that I want is to take your vision to a whole new space of marketing, which the marketers should look at.
During a discussion with one of my friends, this is what struck me and I call it – The …
Advertising, Business Innovation, Events, Paritosh Live, social media »
Nikhil Sarup from Solutions Digitas – shares on Web 2.0 means business, and he shares a concrete iron clad framework for implementing web 2.0 in your company, as Nikhil puts it for the audience.
I particulary like Nikhil’s initiation to the session. Its interesting to see a real guy out of the crowd! Sharing his point of view on how social trends are happening in B2b space! Generally when I have interacted with people, the implementation of Social Media in the B2b space has always been a greater concern as compared …
