Articles in the Blog Category
Blog, social media »
Its a Sunday morning and after quite sometime, Iv sat around looking at what is happening across the Digital Media/ Marketing industry in India. Overtime the interactions Iv had with people across ages and businesses, today I share a perspective with everyone who is interested in exploring the New Media!
I must confess, this post is not going to be the sweetest in the line.
Recently I read an article at Alootechie a famed site which Iv been following since sometime and have admired their content, on, “are social media training companies …
Blog, Top News »
We have overtime seen many initiatives go high on the fuel of thoughts and vision but not really seeing the light of the day, when it comes to affecting positively, not just a group of people, but an entire ecosystem, which involves you and me.
Especially, its amazing to see how the Indian Corporate and Industry Associations like NASSCOM have come together towards creation of an interesting ecosystem, which is improving not only the lifestyle for many but also is a big and a bold investment in India’s future.
Recently we came …
Blog, Events, NASSCOM Friday's 2.0, Paritosh Live »
As the Official Blogger for the NASSCOM Friday’s 2.0, many people ask me, that I would surely have a plethora of knowledge with me, as I have the opportunity to attend all the sessions and also since I LIVE blog the sessions, I must be highly attentive.
Today I again am excited to bring forth the high worth and value knowledge which gets created at the NASSCOM EMERGE Friday’s 2.0 and am glad to be making it alive for all of you who could not be present at the session, though …
Blog, Startups »
Why do I pay 45 when the burger is for 40…written on d menu? It’s the VAT sir, replied the cashier.
I asked this question when I went into a restaurant to catch up with a bite last night.
Well, being an entrepreneur is a life of Pride, Passion and amongst many more things its about living life on the edge. I have seen many people around who say look we are running a side business while we still earn from a day job. Alas, I took the harder path.
With a right …
Blog, Business Innovation, Startups, branding »
I landed back from Mumbai just yesterday and surely it was great LIVE Blogging the biggest Leadership event ever in India. Out of my many experiences in the financial capital of India and the city of dreams. Bollywood stars and the rest, I found this very amazing example of simple yet striking innovation by an entrepreneur.
This is what I found:
What you see in the picture above, no its not a Google van! Its the freshest and the best Gola (ice candy) made of fresh mineral water and fruit juices called …
Blog, Business Innovation, Events, Paritosh Live »
So, we have Ms. Kiran Mazumdar Shaw post lunch at The Leaders In India 2009. I have always admired Kiran as a woman entrepreneur. She has proven words with actions! My respects Mam
Talkign about the Global Biotech sector Kiran says that it is a business size of over 90 billion dollars globally. Each of the past decades have triggered a new growth of innovation. Interesting to know how the entire Biotech industry has evolved over time. Though Ihave not really understood the Biotech industry much, but sure, I …
Blog, Business Innovation, Events, Paritosh Live »
So here I am Live blogging the Day two of Leaders In India 2009, with the first keynote being delivered by Mr. Adi Godrej.
I am sure this is going to be a great learning session with immense value for all present.
Our group has a fairly long history, we are 112 years old, Our sales turnover is a little over a 100 billion rupees
Interestingly Adi is sharing keen information about the Godrej business and they have grown till date. In 1991 we clearly felt that we had to give a boost …
Advertising, Blog, branding »
Walk the Walk… Talk the Talk… Times have now arrived for the corporate to consider Blogging the Blog!!
Yes, its true, as social media is arriving with the Corporate, there are new rules getting created. New possibilities opening up. The Corporate today wants to get one with the consumer, interact with his relevant target audience wherever the consumer is!
Your consumers are already on the Internet
With the usage of Internet spilling over to almost all parts of the country, the corporate has a valid and an entirely new and ever increasing scope …
Blog, branding, social media »
There are many Buzzwords in the Social Media industry today and each day one evangelist is harping on a new one. Much clutter gets created due to the same and hence the diluton of your Brand Equity, as each Brand is pitched these high flying Buzzwords by the marketing agencies.
Corporate Blogging though not a Buzz word, but has been so messed up that many a corporate have lost value rather than generating it. There have been instances of big corporate entities using fake blogs and many other tactics to boost …
Blog, Business Innovation, NASSCOM Friday's 2.0, Startups »
LIVE Blogging the NASSCOM Friday’s 2.0 48th session, and well we are going to make it interactive says the session lead Mr. Kumud Goel who is also one of the founding members of NASSCOM and the founder KLG Systel a leading power solutions company in India.
Incidentally its a great day, coz the NASSCOM EMERGE Community turns one today, I must congratulate Avinash (NASSCOM) for the same and now we have the session underway
Mr. Kumud Goel a technology veteran for over 25 years, is leading the session. We have …
