Articles in the branding Category
Advertising, Customer, branding »
Come find the soulmate for your daughter or the dream woman for your son on a website which says in its facebook ad:
Single available women and Get Sexy Babes on Your Desktop for Free and Looking for a girlfriend??! SHOCKING?? Well, yes, it is. I know of many a parents who are in the search for the suitable matches for their children and this is what the social networking site facebook says about this famous matrimonial site.
Let me put things in perspective now. While going through the facebook Ads, and …
Advertising, Customer, branding, social media »
In my endeavor of establishing transparency and clarity in the, Ohh so amazing and new world of Social Media and Online Marketing, I am sure the series of posts I am doing now, will surely be an eye opener for clients.
Just sometime back, my strategy team did a search on the keywords, Social Media and India, and what we got were people who have sometime or the other in their professional lifetime, related to the Social Media industry. And since Social Media is not an age old concept, thus we …
Blog, Business Innovation, Startups, branding »
I landed back from Mumbai just yesterday and surely it was great LIVE Blogging the biggest Leadership event ever in India. Out of my many experiences in the financial capital of India and the city of dreams. Bollywood stars and the rest, I found this very amazing example of simple yet striking innovation by an entrepreneur.
This is what I found:
What you see in the picture above, no its not a Google van! Its the freshest and the best Gola (ice candy) made of fresh mineral water and fruit juices called …
Advertising, Blog, branding »
Walk the Walk… Talk the Talk… Times have now arrived for the corporate to consider Blogging the Blog!!
Yes, its true, as social media is arriving with the Corporate, there are new rules getting created. New possibilities opening up. The Corporate today wants to get one with the consumer, interact with his relevant target audience wherever the consumer is!
Your consumers are already on the Internet
With the usage of Internet spilling over to almost all parts of the country, the corporate has a valid and an entirely new and ever increasing scope …
Blog, branding, social media »
There are many Buzzwords in the Social Media industry today and each day one evangelist is harping on a new one. Much clutter gets created due to the same and hence the diluton of your Brand Equity, as each Brand is pitched these high flying Buzzwords by the marketing agencies.
Corporate Blogging though not a Buzz word, but has been so messed up that many a corporate have lost value rather than generating it. There have been instances of big corporate entities using fake blogs and many other tactics to boost …
Advertising, Business Innovation, branding »
Its 5:40 in the morning and I have just woken up…have to reach work little early today as I am working on a BIG pitch for obviously a BIG client, which can end all the so called recession woes for a startups like us..
This is a quickie and what I have in mind to introduce a concept which has been there for ages. You shop and you buy anything today, on the big flashy banners/ posters/ ads, you get for example big discounts but at the bottom end, …
Customer, branding »
Sometimes I ponder over life and who things are moving. Its a Sunday and I am in deep thought about my company, where are we moving and how are we placed.
The question(s) which I want to get answered is: as a services company, are you defining productivity the right way as your clients deliverable(s) require? Do your employees really understand your business?
Thanks for Calling Yellow, Have a Nice Day
Case Study: Yellow Corp, a Fortune 500 company in the trucking business was going in a deep nose dive, which was found …
Business Innovation, Startups, branding, social media »
Well, Yes I have a problem.
I discuss Social Media with some of the established brains in the domain in India and have had discussions with Social Media thinkers sitting thousands of miles across the seven seas.
And now I do have a problem!
Before I put my problem down, let me put some questions for you to ponder upon:
Almost every business today needs to reach out and the Internet becomes one of the best mediums. But does every business have the same objective in terms of (Branding, Outreach, Lead generation) etc.?
Is it …
Business Innovation, branding »
Mark Zucekrberg – Exclusive Interview
I am impressed with the fact that the 23 year old kid who turned down $1 Billion from Yahoo and is almost a 4 year old company, who says that my age is a little bit of both an asset and a liability.
A kid who sits on the same desk as his 400 other employees writing codes, who has 240 million dollars from Microsoft for a 1.6 %stake, well, I am surely interested in listening to this guy who says no he is not looking to …
Advertising, branding »
I know, there aer going to be many a people who are going to rip this post off! After all for so many years banner advertising has been a proven model. People see it – People click it – and You sell!
Well, I am not here to contest or challenge. All that I want is to take your vision to a whole new space of marketing, which the marketers should look at.
During a discussion with one of my friends, this is what struck me and I call it – The …
