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	<title>New Media, Marketing and Entrepreneurship &#187; branding</title>
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		<title>Yes Sir, MakeMyTrip &#8211; Working for Every Smile</title>
		<link>http://paritoshsharma.com/2012/05/yes-sir-makemytrip-working-for-every-smile/</link>
		<comments>http://paritoshsharma.com/2012/05/yes-sir-makemytrip-working-for-every-smile/#comments</comments>
		<pubDate>Fri, 18 May 2012 18:02:11 +0000</pubDate>
		<dc:creator>Paritosh Sharma</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Making Business Responsible]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Make My Trip]]></category>
		<category><![CDATA[makemytrip]]></category>
		<category><![CDATA[online reputation management]]></category>
		<category><![CDATA[Online Travel]]></category>
		<category><![CDATA[Travel 2.0]]></category>

		<guid isPermaLink="false">http://paritoshsharma.com/?p=1781</guid>
		<description><![CDATA[This is one of the best wins of my social media/ Internet career and I am feeling amazingly excited today. So here&#8217;s the story. The last blog I wrote on MakeMyTrip.com&#8217;s customers posting negative comments on their official fb page, got some interesting feedback. And Here&#8217;s the Experiment So, what I did was simple. I [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Yes Sir, Make My Trip &#8211; A Personal Account</title>
		<link>http://paritoshsharma.com/2012/05/yes-sir-make-my-trip-a-personal-account/</link>
		<comments>http://paritoshsharma.com/2012/05/yes-sir-make-my-trip-a-personal-account/#comments</comments>
		<pubDate>Fri, 11 May 2012 16:27:46 +0000</pubDate>
		<dc:creator>Paritosh Sharma</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[DEEP KALRA]]></category>
		<category><![CDATA[Make My Trip]]></category>
		<category><![CDATA[makemytrip]]></category>
		<category><![CDATA[makemytrip.com]]></category>
		<category><![CDATA[NASDAQ]]></category>
		<category><![CDATA[Online Travel]]></category>
		<category><![CDATA[Travel 2.0]]></category>

		<guid isPermaLink="false">http://paritoshsharma.com/?p=1773</guid>
		<description><![CDATA[Yes Sir, Make My Trip. This is for sure one of the most interesting posts I have ever done and why? Well, because it has everything which takes you from being Good to Great! From sweat to passion, challenges to emotions and much more. Lets start with the present and rewind&#8230; What I did Yesterday on [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Pin the Pinned, That&#8217;s What People are Doing on Pinterest</title>
		<link>http://paritoshsharma.com/2012/02/pin-the-pinned-thats-what-people-are-doing-on-pinterest/</link>
		<comments>http://paritoshsharma.com/2012/02/pin-the-pinned-thats-what-people-are-doing-on-pinterest/#comments</comments>
		<pubDate>Sun, 19 Feb 2012 13:13:38 +0000</pubDate>
		<dc:creator>Paritosh Sharma</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Interesting]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[social networks]]></category>

		<guid isPermaLink="false">http://paritoshsharma.com/?p=1755</guid>
		<description><![CDATA[Okay, enough about which is that one site which is breaking all traffic records, is making everyone go gaga and crazy about the meteoric rise. I am not going to write all the stuff which has already been said. No point. Lets look at some interesting trends Interestingly, I have realized over the past few [...]]]></description>
		<wfw:commentRss>http://paritoshsharma.com/2012/02/pin-the-pinned-thats-what-people-are-doing-on-pinterest/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Challenge For Every Marketer! Market A TV Soap Called: Chulbulay Bulbule</title>
		<link>http://paritoshsharma.com/2011/11/challenge-for-every-marketer-market-a-tv-soap-called-chulbulay-bulbule/</link>
		<comments>http://paritoshsharma.com/2011/11/challenge-for-every-marketer-market-a-tv-soap-called-chulbulay-bulbule/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 19:37:10 +0000</pubDate>
		<dc:creator>Paritosh Sharma</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Chulbulay Bulbule]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Reliance Media]]></category>

		<guid isPermaLink="false">http://paritoshsharma.com/?p=1694</guid>
		<description><![CDATA[Ol Rite, ladies and gentlemen, I have an interesting challenge for all you marketing guru&#8217;s out there. There is a new TV soap coming on BIG Magic called, Chulbulay Bulbule. Okay, so what&#8217;s the big deal in a TV soap? There aint a big deal here, but how do you market this &#8216;another in line&#8217; [...]]]></description>
		<wfw:commentRss>http://paritoshsharma.com/2011/11/challenge-for-every-marketer-market-a-tv-soap-called-chulbulay-bulbule/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Indra Nooyi&#8217;s 5 points to deal with Uncertainty @ AdAsia 2011: Video by Exchange4Media</title>
		<link>http://paritoshsharma.com/2011/11/indra-nooyis-5-points-to-deal-with-uncertainty-adasia-2011-video-by-exchange4media/</link>
		<comments>http://paritoshsharma.com/2011/11/indra-nooyis-5-points-to-deal-with-uncertainty-adasia-2011-video-by-exchange4media/#comments</comments>
		<pubDate>Sun, 06 Nov 2011 11:26:02 +0000</pubDate>
		<dc:creator>Paritosh Sharma</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[AdAsia 2011]]></category>
		<category><![CDATA[AdAsia India]]></category>
		<category><![CDATA[exchange4media]]></category>
		<category><![CDATA[Governance]]></category>
		<category><![CDATA[Indira Noyee]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[Pepsico]]></category>

		<guid isPermaLink="false">http://paritoshsharma.com/?p=1682</guid>
		<description><![CDATA[AdAsia was sure an interesting event, one which I missed. Interestingly I got to know that exchange4media got it all covered on Video. I found this valedictory keynote by Indira Nooyi, Chief, PepsiCo, worth a share. Hear Indira talk about Leadership and Governance and how it went missing and what&#8217;s the road ahead! Share on [...]]]></description>
		<wfw:commentRss>http://paritoshsharma.com/2011/11/indra-nooyis-5-points-to-deal-with-uncertainty-adasia-2011-video-by-exchange4media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>INR 22 + User Behavior + Noida DND Flyway = More Revenue and Less Operational Costs</title>
		<link>http://paritoshsharma.com/2011/11/inr-22-user-behavior-noida-dnd-flyway-more-revenue-and-less-operational-costs/</link>
		<comments>http://paritoshsharma.com/2011/11/inr-22-user-behavior-noida-dnd-flyway-more-revenue-and-less-operational-costs/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 19:50:23 +0000</pubDate>
		<dc:creator>Paritosh Sharma</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Business Innovation]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[DND TOll]]></category>
		<category><![CDATA[Fare Hike]]></category>
		<category><![CDATA[Noida]]></category>
		<category><![CDATA[Noida DND< Delhi Noida]]></category>
		<category><![CDATA[Price Hike]]></category>
		<category><![CDATA[TOll Plaza]]></category>

		<guid isPermaLink="false">http://paritoshsharma.com/?p=1678</guid>
		<description><![CDATA[This one&#8217;s going to be interesting. Just a couple of days back, the Noida DND Flyway, which is one of the fastest ways to commute between Delhi and Noida, announced a toll hike of INR 2 for four wheelers, which in figures is INR 22 from INR 20 previously and INR 1 for two wheelers. [...]]]></description>
		<wfw:commentRss>http://paritoshsharma.com/2011/11/inr-22-user-behavior-noida-dnd-flyway-more-revenue-and-less-operational-costs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Woman of Today in India: Independence and Hurt</title>
		<link>http://paritoshsharma.com/2011/08/the-woman-of-today-in-india-independence-and-hurt/</link>
		<comments>http://paritoshsharma.com/2011/08/the-woman-of-today-in-india-independence-and-hurt/#comments</comments>
		<pubDate>Sat, 06 Aug 2011 06:37:16 +0000</pubDate>
		<dc:creator>Paritosh Sharma</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Indian Women]]></category>
		<category><![CDATA[kids]]></category>
		<category><![CDATA[Women]]></category>
		<category><![CDATA[Women and Issues]]></category>

		<guid isPermaLink="false">http://paritoshsharma.com/?p=1639</guid>
		<description><![CDATA[This blog post is not about marketing, its not even about New Media, which I write on, but this is about life. I have been lucky enough to see the evolution of a trend which is great, but has many in-built flaws. If you really give it a minute of your time and think, then [...]]]></description>
		<wfw:commentRss>http://paritoshsharma.com/2011/08/the-woman-of-today-in-india-independence-and-hurt/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Babe, Bikini OR JK Cement</title>
		<link>http://paritoshsharma.com/2011/07/babe-bikini-or-jk-cement/</link>
		<comments>http://paritoshsharma.com/2011/07/babe-bikini-or-jk-cement/#comments</comments>
		<pubDate>Sun, 03 Jul 2011 05:18:15 +0000</pubDate>
		<dc:creator>Paritosh Sharma</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[JK]]></category>
		<category><![CDATA[JK Ad]]></category>
		<category><![CDATA[JK Cement]]></category>
		<category><![CDATA[JK Cements]]></category>
		<category><![CDATA[JK White Putty]]></category>
		<category><![CDATA[Worst Ads]]></category>
		<category><![CDATA[Worst Advertising]]></category>

		<guid isPermaLink="false">http://paritoshsharma.com/?p=1586</guid>
		<description><![CDATA[Now I know almost each one of you seeing this post must have seen either on hoardings or on YouTube or on television the strange advertisement wherein a Bikini clad babe (nothing hot about her) emerges out of the water and suddenly what pops is a message about JK Cement. For those who haven&#8217;t yet [...]]]></description>
		<wfw:commentRss>http://paritoshsharma.com/2011/07/babe-bikini-or-jk-cement/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Get Your Synergy Card Before You Say: Ohh By God Lag Gayee Like Imran</title>
		<link>http://paritoshsharma.com/2011/07/get-your-synergy-card-before-you-say-ohh-by-god-lag-gayee-like-imran/</link>
		<comments>http://paritoshsharma.com/2011/07/get-your-synergy-card-before-you-say-ohh-by-god-lag-gayee-like-imran/#comments</comments>
		<pubDate>Fri, 01 Jul 2011 05:19:35 +0000</pubDate>
		<dc:creator>Paritosh Sharma</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Amity]]></category>
		<category><![CDATA[Amity Synergy Card]]></category>
		<category><![CDATA[Best Deals]]></category>
		<category><![CDATA[Deals]]></category>
		<category><![CDATA[discounts]]></category>
		<category><![CDATA[Discounts Card]]></category>
		<category><![CDATA[online deals]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[social shopping]]></category>
		<category><![CDATA[Synergy Card]]></category>

		<guid isPermaLink="false">http://paritoshsharma.com/?p=1622</guid>
		<description><![CDATA[Well, this one is going to be short and sweet. Since the past few days I have been hearing a lot of buzz about this new movie which released this Friday: Delhi- Belly! Though I haven&#8217;t seen the movie yet, but well, I know one thing for sure, its music is creating a whole connected [...]]]></description>
		<wfw:commentRss>http://paritoshsharma.com/2011/07/get-your-synergy-card-before-you-say-ohh-by-god-lag-gayee-like-imran/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Banking for Me Should Be: Smart, Easy, Fast &amp; Mobile!</title>
		<link>http://paritoshsharma.com/2011/06/banking-for-me-should-be-smart-easy-fast-mobile/</link>
		<comments>http://paritoshsharma.com/2011/06/banking-for-me-should-be-smart-easy-fast-mobile/#comments</comments>
		<pubDate>Mon, 20 Jun 2011 06:06:34 +0000</pubDate>
		<dc:creator>Paritosh Sharma</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Business Innovation]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Banking]]></category>
		<category><![CDATA[Breeze]]></category>
		<category><![CDATA[mcommerce]]></category>
		<category><![CDATA[Mobile Banking]]></category>
		<category><![CDATA[Mobile Bills payment]]></category>
		<category><![CDATA[Mobility]]></category>
		<category><![CDATA[Online Banking]]></category>
		<category><![CDATA[SCB]]></category>
		<category><![CDATA[Standard Chartered Bank]]></category>

		<guid isPermaLink="false">http://paritoshsharma.com/?p=1604</guid>
		<description><![CDATA[Of all the things in the world, money makes everything go round and round. And well, in today&#8217;s times, when everything around you is growing, so is the inflation, when the top chart-buster song of the year is: mehngaai dayan khaaye jaat hai, you obviously need to ensure that you manage your money well. Managing [...]]]></description>
		<wfw:commentRss>http://paritoshsharma.com/2011/06/banking-for-me-should-be-smart-easy-fast-mobile/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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