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	<title>New Media, Marketing and Entrepreneurship &#187; branding</title>
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	<link>http://paritoshsharma.com</link>
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		<title>Challenge For Every Marketer! Market A TV Soap Called: Chulbulay Bulbule</title>
		<link>http://paritoshsharma.com/2011/11/challenge-for-every-marketer-market-a-tv-soap-called-chulbulay-bulbule/</link>
		<comments>http://paritoshsharma.com/2011/11/challenge-for-every-marketer-market-a-tv-soap-called-chulbulay-bulbule/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 19:37:10 +0000</pubDate>
		<dc:creator>Paritosh Sharma</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Chulbulay Bulbule]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Reliance Media]]></category>

		<guid isPermaLink="false">http://paritoshsharma.com/?p=1694</guid>
		<description><![CDATA[Ol Rite, ladies and gentlemen, I have an interesting challenge for all you marketing guru&#8217;s out there. There is a new TV soap coming on BIG Magic called, Chulbulay Bulbule. Okay, so what&#8217;s the big deal in a TV soap? There aint a big deal here, but how do you market this &#8216;another in line&#8217; [...]]]></description>
		<wfw:commentRss>http://paritoshsharma.com/2011/11/challenge-for-every-marketer-market-a-tv-soap-called-chulbulay-bulbule/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Indra Nooyi&#8217;s 5 points to deal with Uncertainty @ AdAsia 2011: Video by Exchange4Media</title>
		<link>http://paritoshsharma.com/2011/11/indra-nooyis-5-points-to-deal-with-uncertainty-adasia-2011-video-by-exchange4media/</link>
		<comments>http://paritoshsharma.com/2011/11/indra-nooyis-5-points-to-deal-with-uncertainty-adasia-2011-video-by-exchange4media/#comments</comments>
		<pubDate>Sun, 06 Nov 2011 11:26:02 +0000</pubDate>
		<dc:creator>Paritosh Sharma</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[AdAsia 2011]]></category>
		<category><![CDATA[AdAsia India]]></category>
		<category><![CDATA[exchange4media]]></category>
		<category><![CDATA[Governance]]></category>
		<category><![CDATA[Indira Noyee]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[Pepsico]]></category>

		<guid isPermaLink="false">http://paritoshsharma.com/?p=1682</guid>
		<description><![CDATA[AdAsia was sure an interesting event, one which I missed. Interestingly I got to know that exchange4media got it all covered on Video. I found this valedictory keynote by Indira Nooyi, Chief, PepsiCo, worth a share. Hear Indira talk about Leadership and Governance and how it went missing and what&#8217;s the road ahead! Share on [...]]]></description>
		<wfw:commentRss>http://paritoshsharma.com/2011/11/indra-nooyis-5-points-to-deal-with-uncertainty-adasia-2011-video-by-exchange4media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>INR 22 + User Behavior + Noida DND Flyway = More Revenue and Less Operational Costs</title>
		<link>http://paritoshsharma.com/2011/11/inr-22-user-behavior-noida-dnd-flyway-more-revenue-and-less-operational-costs/</link>
		<comments>http://paritoshsharma.com/2011/11/inr-22-user-behavior-noida-dnd-flyway-more-revenue-and-less-operational-costs/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 19:50:23 +0000</pubDate>
		<dc:creator>Paritosh Sharma</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Business Innovation]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[DND TOll]]></category>
		<category><![CDATA[Fare Hike]]></category>
		<category><![CDATA[Noida]]></category>
		<category><![CDATA[Noida DND< Delhi Noida]]></category>
		<category><![CDATA[Price Hike]]></category>
		<category><![CDATA[TOll Plaza]]></category>

		<guid isPermaLink="false">http://paritoshsharma.com/?p=1678</guid>
		<description><![CDATA[This one&#8217;s going to be interesting. Just a couple of days back, the Noida DND Flyway, which is one of the fastest ways to commute between Delhi and Noida, announced a toll hike of INR 2 for four wheelers, which in figures is INR 22 from INR 20 previously and INR 1 for two wheelers. [...]]]></description>
		<wfw:commentRss>http://paritoshsharma.com/2011/11/inr-22-user-behavior-noida-dnd-flyway-more-revenue-and-less-operational-costs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Woman of Today in India: Independence and Hurt</title>
		<link>http://paritoshsharma.com/2011/08/the-woman-of-today-in-india-independence-and-hurt/</link>
		<comments>http://paritoshsharma.com/2011/08/the-woman-of-today-in-india-independence-and-hurt/#comments</comments>
		<pubDate>Sat, 06 Aug 2011 06:37:16 +0000</pubDate>
		<dc:creator>Paritosh Sharma</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Indian Women]]></category>
		<category><![CDATA[kids]]></category>
		<category><![CDATA[Women]]></category>
		<category><![CDATA[Women and Issues]]></category>

		<guid isPermaLink="false">http://paritoshsharma.com/?p=1639</guid>
		<description><![CDATA[This blog post is not about marketing, its not even about New Media, which I write on, but this is about life. I have been lucky enough to see the evolution of a trend which is great, but has many in-built flaws. If you really give it a minute of your time and think, then [...]]]></description>
		<wfw:commentRss>http://paritoshsharma.com/2011/08/the-woman-of-today-in-india-independence-and-hurt/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Babe, Bikini OR JK Cement</title>
		<link>http://paritoshsharma.com/2011/07/babe-bikini-or-jk-cement/</link>
		<comments>http://paritoshsharma.com/2011/07/babe-bikini-or-jk-cement/#comments</comments>
		<pubDate>Sun, 03 Jul 2011 05:18:15 +0000</pubDate>
		<dc:creator>Paritosh Sharma</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[JK]]></category>
		<category><![CDATA[JK Ad]]></category>
		<category><![CDATA[JK Cement]]></category>
		<category><![CDATA[JK Cements]]></category>
		<category><![CDATA[JK White Putty]]></category>
		<category><![CDATA[Worst Ads]]></category>
		<category><![CDATA[Worst Advertising]]></category>

		<guid isPermaLink="false">http://paritoshsharma.com/?p=1586</guid>
		<description><![CDATA[Now I know almost each one of you seeing this post must have seen either on hoardings or on YouTube or on television the strange advertisement wherein a Bikini clad babe (nothing hot about her) emerges out of the water and suddenly what pops is a message about JK Cement. For those who haven&#8217;t yet [...]]]></description>
		<wfw:commentRss>http://paritoshsharma.com/2011/07/babe-bikini-or-jk-cement/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Get Your Synergy Card Before You Say: Ohh By God Lag Gayee Like Imran</title>
		<link>http://paritoshsharma.com/2011/07/get-your-synergy-card-before-you-say-ohh-by-god-lag-gayee-like-imran/</link>
		<comments>http://paritoshsharma.com/2011/07/get-your-synergy-card-before-you-say-ohh-by-god-lag-gayee-like-imran/#comments</comments>
		<pubDate>Fri, 01 Jul 2011 05:19:35 +0000</pubDate>
		<dc:creator>Paritosh Sharma</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Amity]]></category>
		<category><![CDATA[Amity Synergy Card]]></category>
		<category><![CDATA[Best Deals]]></category>
		<category><![CDATA[Deals]]></category>
		<category><![CDATA[discounts]]></category>
		<category><![CDATA[Discounts Card]]></category>
		<category><![CDATA[online deals]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[social shopping]]></category>
		<category><![CDATA[Synergy Card]]></category>

		<guid isPermaLink="false">http://paritoshsharma.com/?p=1622</guid>
		<description><![CDATA[Well, this one is going to be short and sweet. Since the past few days I have been hearing a lot of buzz about this new movie which released this Friday: Delhi- Belly! Though I haven&#8217;t seen the movie yet, but well, I know one thing for sure, its music is creating a whole connected [...]]]></description>
		<wfw:commentRss>http://paritoshsharma.com/2011/07/get-your-synergy-card-before-you-say-ohh-by-god-lag-gayee-like-imran/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Banking for Me Should Be: Smart, Easy, Fast &amp; Mobile!</title>
		<link>http://paritoshsharma.com/2011/06/banking-for-me-should-be-smart-easy-fast-mobile/</link>
		<comments>http://paritoshsharma.com/2011/06/banking-for-me-should-be-smart-easy-fast-mobile/#comments</comments>
		<pubDate>Mon, 20 Jun 2011 06:06:34 +0000</pubDate>
		<dc:creator>Paritosh Sharma</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Business Innovation]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Banking]]></category>
		<category><![CDATA[Breeze]]></category>
		<category><![CDATA[mcommerce]]></category>
		<category><![CDATA[Mobile Banking]]></category>
		<category><![CDATA[Mobile Bills payment]]></category>
		<category><![CDATA[Mobility]]></category>
		<category><![CDATA[Online Banking]]></category>
		<category><![CDATA[SCB]]></category>
		<category><![CDATA[Standard Chartered Bank]]></category>

		<guid isPermaLink="false">http://paritoshsharma.com/?p=1604</guid>
		<description><![CDATA[Of all the things in the world, money makes everything go round and round. And well, in today&#8217;s times, when everything around you is growing, so is the inflation, when the top chart-buster song of the year is: mehngaai dayan khaaye jaat hai, you obviously need to ensure that you manage your money well. Managing [...]]]></description>
		<wfw:commentRss>http://paritoshsharma.com/2011/06/banking-for-me-should-be-smart-easy-fast-mobile/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Reward your Employees With Synergy Discounts and Deals</title>
		<link>http://paritoshsharma.com/2011/06/reward-your-employees-with-synergy-discounts-and-deals/</link>
		<comments>http://paritoshsharma.com/2011/06/reward-your-employees-with-synergy-discounts-and-deals/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 23:30:59 +0000</pubDate>
		<dc:creator>Paritosh Sharma</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Amity]]></category>
		<category><![CDATA[Amity Synergy Card]]></category>
		<category><![CDATA[Best Deals]]></category>
		<category><![CDATA[Deals]]></category>
		<category><![CDATA[discounts]]></category>
		<category><![CDATA[Synergy Discounts and Coupons]]></category>

		<guid isPermaLink="false">http://paritoshsharma.com/?p=1596</guid>
		<description><![CDATA[A note for all those reading my blog, NO, I am not obsessed with deals and discounts but YES, I am onto my quest for really learning as to how are these companies making it so big. What are their business models and what&#8217;s really happening at the back-end? My latest post on how I [...]]]></description>
		<wfw:commentRss>http://paritoshsharma.com/2011/06/reward-your-employees-with-synergy-discounts-and-deals/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sweeten My Deal Please: the Synergy Card Effect!</title>
		<link>http://paritoshsharma.com/2011/06/sweeten-my-deal-please-the-synergy-card-effect/</link>
		<comments>http://paritoshsharma.com/2011/06/sweeten-my-deal-please-the-synergy-card-effect/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 06:15:26 +0000</pubDate>
		<dc:creator>Paritosh Sharma</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Startups]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Amity]]></category>
		<category><![CDATA[Deals]]></category>
		<category><![CDATA[Discounting]]></category>
		<category><![CDATA[Electronics Deals]]></category>
		<category><![CDATA[Online Shopping]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[Synergy Card]]></category>
		<category><![CDATA[Synergy Discounts]]></category>
		<category><![CDATA[Top Discounts]]></category>

		<guid isPermaLink="false">http://paritoshsharma.com/?p=1587</guid>
		<description><![CDATA[Though I personally don&#8217;t freak out in shopping malls daily, but obviously things change after marriage you know (kidding). In the recent times I have been going through this strange phenomena which is written large on many faces, which is, do you have a deal? Almost every market that you visit in Delhi, you can [...]]]></description>
		<wfw:commentRss>http://paritoshsharma.com/2011/06/sweeten-my-deal-please-the-synergy-card-effect/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Oh My God My Ketchup is Heinz</title>
		<link>http://paritoshsharma.com/2011/05/oh-my-god-my-ketchup-is-heinz/</link>
		<comments>http://paritoshsharma.com/2011/05/oh-my-god-my-ketchup-is-heinz/#comments</comments>
		<pubDate>Sun, 29 May 2011 06:38:55 +0000</pubDate>
		<dc:creator>Paritosh Sharma</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Aditi Thakur Sharma]]></category>
		<category><![CDATA[Brand Name]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[GirlTalksMarketing]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://paritoshsharma.com/?p=1577</guid>
		<description><![CDATA[Aah sometimes a good evening with a few intelligent brains over some quality wheat beer from Belgium makes for a lot of &#8220;common sense&#8221;. While with @1aditithakur recently at the famous Beer Cafe in Delhi, the conversation started with the shopping experience in the mall and it moved onto the limitless gyaan on branding. Finally [...]]]></description>
		<wfw:commentRss>http://paritoshsharma.com/2011/05/oh-my-god-my-ketchup-is-heinz/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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