MASTERCLASS

What is the most valuable reason that your customers pay you for?

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What is the most valuable reason that your customers pay you for?
  • Why do your customers pay you?

  • If you were to increase your price, will they find an alternative?

  • What exact element of your overall offering do your customers value the most?

You must find a no frills, no jazz, no cover-up answer for question #3. This is exactly what will define your public narrative and the exact story for your sales and marketing teams to engage your customers with.

For some of you, the answer to the above question will also help you define your most valuable customer segment.

When I asked my customers the same question, below is what I discovered:

  • Customers value the exact public narrative that we design for them every month – they pay for the clarity that they get on what to communicate
  • They value the fact that we spend 6 – 8 hours every month with our customers and create the most valuable public narrative for them that wins them business growth and unlocks more opportunities

The above is an interesting revelation because ; for a long time we used to believe that ‘video creation in a lean format’ is our strength and that is what the customers pay for.

MASTERCLASS

How the latest changes to Linkedin algorithm affect your business and personal brand?

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How the latest changes to Linkedin algorithm affect your business and personal brand?

The latest changes to Linkedin’s algorithm are important and interesting. Linkedin is by far one of the best social networks with organic reach. If you are connected with a relevant set of professionals, it will only increase your chances of growing business.

The content that you post on your Linkedin feed will reach to more of your first degree connections.

Whether you post text, images or videos, more of your first degree connections will see that content more often. So if you have more relevant first degree connections, you increase your chances of growing business.

This video by Alex Pirouz shares more juice on the latest Linkedin update:

 

MASTERCLASS

10 Ideas for founders to make their first masterclass video that inspires

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10 Ideas for founders to make their first masterclass video that inspires

You should consider reading the last post about ‘why should every business leader begin a masterclass on video?’

When you begin your #Masterclass video series, to create the first breakthrough with the world around you, set inspiration as your context. Inspiration will always break walls and open more opportunities.

A powerful way to create inspiration is to share your context of a quote shared by a global business leader. Below are the 10 quotes that you can begin with:

  1. Earn with your ind, not your time : source Navalism
  2. Before you become a leader, success is all about growing yourself. After you become a leader, success is about growing others : source Jack Welch, GE
  3. You only have to be right once : source Drew Houston, Dropbox
  4. Your most unhappy customers are your greatest source of learning : source Bill Gates
  5. I am not afraid to take a swing and miss : source Fred Smith, Fedex Corporation
  6. A brand for a company is like a reputation for a person. You earn reputation by by trying to do hard things well : source Jeff Bezos, Amazon
  7. Life is too short to to spend your time avoiding failure : source Michael Bloomberg, Bloomberg LP
  8. Its kind of fun to do the impossible : Source Walter Disney, Walt Disney Company
  9. Risk comes from not knowing what you are doing : source Warren Buffett, Berkshire Hathway Inc.
  10. With all the inspiration and deep insights above, build from your life’s own experiences

I look forward to seeing your #Masterclass videos.

MASTERCLASS

Why should every business leader begin a Masterclass on video?

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Why should every business leader begin a Masterclass on video?

The most powerful form of engagement on the Internet in 2018 has been videos and the format being inspiration. The world’s most engaging search engine – YouTube has an insane traction on inspirational and motivational content.

This is NOT A TREND. This is the true manifestation of what people around the world are experiencing and what possible solutions are they engaging with.

Knowledge is the first step in creating trust. Deep insight seals the bond.

Consumers / customers today have access to all kinds of information on their mobile devices. On one hand decision making has become a lot simpler, though on the other hand it has all become too complex because of all kinds of noise.

Business leaders must begin a #MASTERCLASS on video (share knowledge + deep insight)

For business leaders today the greatest advantage is to be able to communicate with the world via videos. This is an unprecedented opportunity to share knowledge and deep insights.

Remember, that YouTube, Linkedin and other distribution platforms will ensure that your #MASTERCLASS gets discovered by a relevant and large set of audience.

How should a #MASTERCLASS on video be like?

Create a structure that works for you. I always suggest my customers to spend 6-8 hours every month in creating at least 4 – 6 videos that are highly curated. If 1 video is posted every week, you have at least 1 month of content ready with you.

How is the above structure of benefit for growth stage businesses / business owners?

The leverage is exponential. Here is the mathematics:

  • What you invest in time: 8 hours
  • What you get in return:
    • 4 highly crafted videos
    • These videos when spread over Linkedin, YouTube, Whatsapp create exponential leverage for your sales and marketing teams to open all kinds of conversations
    • + You are speaking with the world around, even when you are sleeping, because the videos make it happen for you

This is why you must begin a #MASTERCLASS soon!

MASTERCLASS

Important Lessons From Anand Mahindra’s Public Narrative

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Important Lessons From Anand Mahindra’s Public Narrative

Anand Mahindra inspires. He is the perfect example of the most phenomenal transformation in the history of the modern world. The transformation called : India.

If you aren’t humble, whatever empathy you claim is false and probably results from some arrogance or the desire to control. But true empathy is rooted in humility and the understanding that there are many people with as much to contribute in life as you”

  • His narrative establishes him as a leader with global ambitions. He is calm, strong willed and firmly grounded.
  • He communicates clarity of vision and quick decision making.
  • He speaks often about design, technology, creativity and human capability.

The above 3 pointers are powerful for any leader to craft a public narrative that inspires the world around them.