Though its been quite sometime that Iv seen a bollywood flick on the silver screen, but this weekend, I found the time just right and to take a flight into a world away from the usual life, Iv chosen to watch the third show of Tanu weds Manu tomorrow as it releases.
While I was getting the tickets booked online, there sure came an interesting thought. Its the Cricket World Cup time and this time around especially when the action in in the sub-continent, releasing a bollywood flick sure is a cracker, which may burst and make a ot of sound or it might just fizz out.
Thinking about the same I looked around to find out the logic behind the thought of releasing a movie during the CWC, when most producers and distributors fear that their movies may not get the kind of viewership, as expected.
Even before I did, I looked around online, as to what exactly is the response to the movie, pre-release on Social Networks and well, here are the statistics:
The Official website: http://tanuwedsmanu.com/ (due to flash content, the site may load slowly)
YouTube: one of the most popular videos (trailers) of the movie has: 233,276 views
Official facebook page: 64,273 fans
There is enough buzz online if you do a basic Google search!!
But does this buzz indicate a successful Box office hit? Well, not really! In the past there have been couple of not so successful attempts on releasing bollywood flicks during either crucial game time OR during national festivals and religious days, but the success rate has been pretty dicey.
A little birdie (source: aka: a friend, in the business of movie making) who is also close to analysts revealed that many initially believed that releasing TWM would be a step wrongly taken at this time of the year, but the producers were confident about the content, its quality and the fresh pairing which has worked wonders. The movie in its trailers shows every part of India which the viewer would see and say, Ohh Iv been there!
Nothing fancy about the movie, love and marriages have been subjects of bollywood movies before, but the way its been presented during the peak marriage season (taara chadha hua hai) as they say, I think is sure going to work positively for TWM.
Content wins the game
The key which I wanted to share with this blog post is the quality of content and the way its been positioned and propagated. The key here is content. The movie has a “real life” subject. Characters which you can almost relate with like your cousins in real life. Packaging the movie as a fun ride full of comedy, romance and laughter, for a couple of hours is sure going to give the much needed breath of a fresh ‘pair’ to the Indian cine goers.
And since there has not really been a movie which has touched cine goers with this fun lately and many disappointing releases have donned the Box Office, TWM has its stars bright.
I’ll post the review of the movie tomorrow after seeing it, as a comment to this post with my ratings out of 5, till then here’s the official un-censored trailer:
