MASTERCLASS/Networking/Revenue Maximisation/Small Business

Is your business growth strategy ‘at’ or ‘with’ your customers?

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Is your business growth strategy ‘at’ or ‘with’ your customers?

We need more sales, more growth – how can you help?

We have increased our sales targets. We have to grow faster. We know our sales funnels. We have also experimented with more funnels last year. But what else can we do – that is what we have hired you for. We know you can’t sell for us, but what is it that we ought to know?

Is your business growth strategy at or with your customers?

Small and medium businesses that engage us to create programs to engage their customers, they all mostly miss a very important point. In their aggression for more growth, they start marketing ‘at’ their customers. They start doing more to attract the attention of a much larger set of their customers.

How do you design engagement programs that your customers willingly join?

Categorise your customers into micro-tribes that have common interests. Example, if you are a taxation and law firm, your customers are CFO’s in large companies, CEOs and Founders in emerging companies and Founders mostly in startups.

Each one of these customers are at a certain journey in their life professionally and personally.

Ask yourself : what will be of interest to these micro-tribes that they willingly will join and share?

Once you have the interest areas (professional and personal) mapped for these micro-tribes take the following 2 steps:

  1. Figure out how your services / solutions / products can add to their growth?
  2. Invite them to help you build a better service / solution / product.

Now invite them to help you build a better solution

Ask your customers if they would like to be part of the micro-tribe of similar people that are helping to build a better solution. Give them the authority and share with them the rewards.

Engage our advisors to design communities of customers that grow your business.

How Will You 2X Your Sales In 2018?

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How Will You 2X Your Sales In 2018?

Are you ready to grow sales in 2018? Several SMEs sure are!

In 2017 I took a conscious decision to work closely with SME owners and their teams. For emerging business owners the stakes are high. With high stakes comes huge responsibility to choose only the ‘must-haves’ and deliver results.

So how can SMEs 2X their sales in 2018?

The three winning must-have’s are the following:

  1. Get more meetings and drive business
  2. Create processes that increase customer engagement and inspire existing customers to refer more business
  3. A powerful narrative about your business led by the founder/ CEO/ top management

So how do you get more meetings?

The answer to the question above is ‘business networking’. In 2017 I worked with several SME owners and their teams to ensure that everyone in the team plays the role of an ‘opportunity creator’. These ‘opportunities’ are then filtered by the Sales teams to drive business.

The first step in opportunity creation is ‘Linkedin’. My company UNCV has trained hundreds of employees and business leaders on how to spread your businesses’ influence and build your personal authority.

Several business leaders today entrust UNCV to manage their Linkedin profiles and amplify their influence and authority.

How do you automate customer engagement and generate more referrals?

The answer to the question above is deep understanding of the customer. Why does the customer care for your service/ product? And how can you leverage tools like Chat applications, Email automation, CRM and Social media to engage customers.

I found that most SME owners do not know their customers as personally as they ideally must. This personal connection/ understanding is an unfair advantage that an emerging company can establish as a method in the company.

Thankfully most SME owners that I have worked with are eager and willing to invest in processes and technology to solve these critical business problems.

How do you create a narrative that’s understood by your customers?

The answer to this question is this blog post by Andy Raskin . I strongly suggest my customers to read this post every 2 weeks and remind themselves of the narrative.

Infact when we manage the Linkedin profiles of SME owners, the most important value that gets created is the narrative that creates a major perceptive shift in potential customer networks.

I wish you 2X sales in 2018. Go big.