Archive for the ‘social media’ Category

We Train you in Social Media (Training company), we Just Fired our Social Media Agency (Client)

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4

Feb
21

Its a Sunday morning and after quite sometime, Iv sat around looking at what is happening across the Digital Media/ Marketing industry in India. Overtime the interactions Iv had with people across ages and businesses, today I share a perspective with everyone who is interested in exploring the New Media!

I must confess, this post is not going to be the sweetest in the line.

Recently I read an article at Alootechie a famed site which Iv been following since sometime and have admired their content, on, “are social media training companies helping”? Hold…hold your thought…lets revise it again!

Social Media Marketing/ Digital Media marketing companies, training people/ corporate/ employees in using the New Media??

Learn Social Media in 2 days!! I must confess, Iv been working in the New Media domain since quite sometime now and I still learn new things each day, evolving with people around! Networking with people who have done one thing or the other which has proven successful. And I still wont say that I know enough!

Before we go ahead, a question to these trainers?!

Give me 5 successful case studies of clients you have served and when I say successful, I dont mean, raising pageviews or traffic. Also give me 5 super failures that you had while you were associated with the New Media?!

I recently got a mail from one leading company’s past clients’ saying that we just could not understand what happened, for us it was a waste of an activity as we still dont know after so many months, what went right or what went wrong!

– this is one such training company quoted in the Alootechie article

We recently fired our PR agency who was also doing the social media for our events, they did deliver but they were trying the social media on us, there were no results they could show – a leading events company

– this is one of the leading PR agencies of which almost everyone would know

Okay, these are just two of the interactions which Im putting here! I meet so many people daily and interact with several of them and many of them have the same response.

The entire New Media industry is going in a way which many call in the corporate lingo, you scratch my back and I scratch yours, and this keeps on till something like: one tight slap comes like an MTV does!

I recently saw a presentation from one of these social media training companies, which uses the “video” content of a foreign company, without any credits to them! This is what you teach to your people guys?!! Take others content and use it commercially, without even letting the owner know?!!

- I actually went and connected with the owner of the content and notified him about it, to which strangely his response was, we can’t help it as Indian laws dont protect content!

And now for these self confessed Social Media Marketing/ Digital Media Marketing companies

No doubts, some of these guys have done real good work, I know personally some of them. But the rest, and again I know personally these “rest” are making hay while the sun shines! And why do I say that?

Well, in a previous post, I showed how these companies are employing graduates/ freshers, people from varied backgrounds, to create the marketing communications online, for your brand?!

My honest advice for Clients, who are investing money to explore the new Media: Please go to Linkedin and do a strong check of the people who will be executing your brand on the social media, as many of them dont even have the word brand remotely connected to their profiles!!!

And now for the employees

Last night I was looking at some employees of these social media marketing companies, of which I could personally think of and found their “core social media team” was missing from twitter

These companies have no search results on twitter, isnt’ that strange?!

Why did I write such a damning post?

Well, coz all such efforts are actually harming the Industry, rather than improving it. The Indian consumer reacts to logical use of the New Media like a commodity like fruits and vegetables, negotiating at each stage. A client who has burnt his. her hands (not just fingers) before, becomes much averse to the New Media and hence goes very cautious the next time.

SHOCKING: You and Your Online Brand Consultants – Positioned Towards a Perfect Brand Bust

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1

Nov
01

In my endeavor of establishing transparency and clarity in the, Ohh so amazing and new world of Social Media and Online Marketing, I am sure the series of posts I am doing now, will surely be an eye opener for clients.

Just sometime back, my strategy team did a search on the keywords, Social Media and India, and what we got were people who have sometime or the other in their professional lifetime, related to the Social Media industry. And since Social Media is not an age old concept, thus we started looking at the profiles of people who are currently into the profession.

To my UTTER AMAZE, the profiles, I was given were an absolute NO, if they were to handle my brand strategy not just on the internet but everywhere else. Interestingly, these people are recruited by not just the small Social Media ‘shops’ but the biggies in the business as well. Positioned highly, these guys are given fancy terms and well, the customer is sold!

Let me bring more clarity by looking at certain aspects of what my strategy team gave me, post the data analysis:

  • Education
    • Majority of these people have not done management (which I am not suggesting is necessary)
    • 80% of them, do not have the words, Branding Consultant, Marketing, Positioning, Product life cycle, etc in their summary/ profiles
  • Current
    • The current profiles are all Social Media Strategist, Social Media Marketing, Social Media Executive
  • Past
    • There are people from BPO, from Technology, Adventure Tourism, Operations who are handling your So called Social Media Branding and Online Branding and Brand Creation and what not
  • Experience
    • Most of these people are fresh (1-3 years) of experience and are running the show

In my personal view, I completely agree that innovative thinking, creativity are needed, but is it that you will hand over your brand in the hands of someone who does NOT even understand what Brand stands for?!

This revelation by the team, surely opened my eyes towards how is the New Media industry being structured and shaping up. We are playing on chances and one of running successes.

Corporate Blogging – How Can You Create Social Media Success Through Focused Blogging

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Aug
30

There are many Buzzwords in the Social Media industry today and each day one evangelist is harping on a new one. Much clutter gets created due to the same and hence the diluton of your Brand Equity, as each Brand is pitched these high flying Buzzwords by the marketing agencies.

Corporate Blogging though not a Buzz word, but has been so messed up that many a corporate have lost value rather than generating it. There have been instances of big corporate entities using fake blogs and many other tactics to boost up terming them as “so called social media campaigns”.

I have been LIVE blogging some of the most major corporate conferences in India since over an year now and have been approached by Corporate to support their initiatives. Am I averse to it? NO! But would I go ahead and support just about anything? NO!

Through this post, I intend to cut through the clutter which has been created and make the Corporate present to how they can successfully integrate Corporate Blogging in seamlessly in their marketing effort and with much ease!

First the numbers:

According to JupiterResearch (via Search Engine Watch), 34% of large companies and 15% of Fortune 500 companies blog.

Though these may not be the absolute latest numbers, but with respect to the industry growth, this surely is a number to reckon with, stand up and make a note of, I believe. In the current times corporations large and small are increasingly taking the “being different” and “with the times” route. Blogging has suddenly taken the mainstream route and is one of the factors in the Corporate overall marketing mix and budget.

There may be many people giving much gyan, but what I present here is the on the field reality and of my experience, hence there may still be better ideas, which I would be glad to listen to and incorporate.

What should you do before you decide on that oh! so blog!! ??

  • Put in black and white, your marketing objectives both in the short and the long term
    • Determine if blogging is a good fit for your company

An apple a day keeps the doctor away, is almost true for all, but why are you generalizing the apple with a blog in the social media space? Blog for one company may work wonders for them, for the other it may not work!

Just being cool using blogs, is already a passe! Social Media space is changing and growing at a much faster pace and is much complex. Just having a corporate blog may not be of any tangible return.

  • Are you ready to invest on a blog?
    • The last time I was sitting in this major corporate HQ, I asked them a question, are you ready to invest on a blog and well they were a bit off the track. Blogging they said is easy, we will leverage a free platform like wordpress or blogger. Well, yes, I agree, but you need to invest much focused time and energy on customizing the design of the blog as it represents your Corporate sentiment. Today blogs are as much a part of the entire corporate image as were websites sometime back!
  • Don’t be afraid, Create a solid strategy
    • Strategy for a blog? Well, YES!! For a Blog! As a corporate you may have a single blog for all your functions/ verticals or you may choose to go ahead with multiple blogs representing each of them. Now this is the first stage of your blogging strategy.
    • Positioning: You need to be clear in a properly documented form on the positioning that you would like to create with your blogging effort. Who are you positioning the blog to? What is your target group?
      • you may just create a blog to attract the best talent in the industry
      • you may have a focused blog on thought leadership to position yourself accordingly int he industry
    • Branding: the branding strategy that you intend to establish with the emerging of the blog should be clear. What campaigns (if any) would you intend to run on the blog. Would the CEO/ CFO/ Senior management participate on the blog? Are you trying to make a point?
      • Are you open to external content on the blog other than your own? And are you willing to be open to comments from the external environment?
  • Are you selling/ marketing? STOP…..Start ENGAGING!
    • Since Corporate blogs are generally an effort of the PR department of a company, they have a restricted vision, and hence it reflects on the way they PUSH content on the blog. PUSHing is not the key, ENGAGING is! Your content will speak for itself. If you have smartly invested into content creation, in terms of videos, pictures, etc. you will break the ice much faster with the prospective target audience.
      • its fairly simple, you get unsolicited calls on your cell phone. Would you refer such a company to your circle? Probably NOT, but a genuine follow up and feedback conversation at a preferred time, well yes you would and WOMM is bound to happen
  • Provide Value
    • This is one of the most crucial aspects of a successful blogging effort. VALUE creation.
      • why do you think would I (either your prospective employee or client) spend 5 minutes in going through things which are not adding any value to me in terms of knowing more about you or the industry? Even if I land up and stick to your blog for a couple of minutes the first time, with no VALUE I will not bookmark it for my future reference, leave aside following you on my Google reader.
  • Take Feedback, Build Relationships
    • This is one aspect of Corporate blogging which many a Corporate think of and include in their agenda, but their focus shifts from this objective to the exclusivity of presenting and design. Looks do matter, no doubts, but you need to understand that each feature of the blog would essentially be leveraged towards achieving a particular business objective!
  • Remember YOU are a HUMAN and the person reading yoru blog is a HUMAN too!
    • Many a times, the Corporate get so consumed in their vision of presenting their best foot forward and trying to arrive the best way in their client’s perception, that they lose the basic essence of the fact that WE ARE STILL HUMAN. And business is all about relationships.
    • Write the blog as if you are expressing yourself to your target market/ group!
  • Select Bloggers
    • Yes! I know everyone can write and that you hire the best of class human resources in your company, still blogging is an art and hence I suggest my clients to select a team of bloggers who are honed in their skills and trained further by the company. This team should essentially consist of the following people:
      • PR professional from the company
      • Group of employees trained on company’s social media./ external communication guidelines
      • Social Media agencies
  • NO, your “Corporate Blog” DOES NOT need a SINGLE VOICE
    • Dont be afraid and get only one person to be writing/ punching the keys for you. He/ she will have a certain perception of the company and may as well be limited in the scope. Go ahead involve people. Give them a platform to express what you want to. More hands on deck make the experience for the client all that worth it!!

This is one of the many posts that I would be doing on the correct measures and tips and tricks of the trade of blogging, not out of what people say, but what I have experienced in real time on the field. And I would not be a common voice, but I would say, it works for me!!

To devise a Corporate Blogging Strategy for your company, CONTACT ME

Looking at Each Client Through the Same SOcial Media Glass – Are We Going Round in Circles Talking about the Same Problems?

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1

Aug
14

Well, Yes I have a problem.

I discuss Social Media with some of the established brains in the domain in India and have had discussions with Social Media thinkers sitting thousands of miles across the seven seas.

And now I do have a problem!

Before I put my problem down, let me put some questions for you to ponder upon:

  • Almost every business today needs to reach out and the Internet becomes one of the best mediums. But does every business have the same objective in terms of (Branding, Outreach, Lead generation) etc.?
  • Is it necessary that a solution which has worked for an IT company (as an example) would fit great for a BPO?
  • Is it necessary that YOU as an Online marketing company would be able to understand everything from a product business to an IT to a BPO to a Chocolate product company?
  • Is marketing universal and do the same rules apply for all on Social Media?

Well, now let me put forth my problem!

One of the biggest lacking points that I see with online marketing/ social media companies today is lack of good human resources. In my experience, you need three core and basic qualities to be even thinking of creating social media strategies for a business (client). These are:

  1. Solid understanding of Business/ Products/ Services/ Industry
  2. Solid understanding of the consumer who consume these products/ services online
  3. Solid understanding of marketing

My experience of the industry says that majority of Social Media companies, talk about all the major tools and all the great jargons, but what they dont understand is how to customize a solution for the client. Each business (may be from the similar domain) will have a different set of problem statements to answer. Each business will have different objectives to achieve.

When so much is different, how can you just go along with jargons and pitch the same solution to each client?

I have interacted with many a Social Media people who if spoken to, would not have the required level of knowledge/ understanding of the product/ industry/ consumer behavior they are pitching to, but will keep circling around their choice of words which are: branding, positioning and lead generation (amongst the many others)

To scale up as a Social Media company – My way would be

The human resources that I recruit would surely have these three above mentioned qualities. Also, since time is an essential factor in the Internet business, I as a small company cannot afford to keep training my employees and wait for them to grasp business and start delivering. Hence what I need to focus on is getting the right people on board who take the ownership of work and understand the criticality of client delivery and execution.

Scale Up or Shut Shop – My Insight for Social Media Marketing Companies

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4

Aug
09

I am a Social Media Marketing evangelist and started my Internet career as a blogger almost 2 years back.

Since this time, I have connected with many people, from some of the best in the Internet domain to some real sharp entrepreneurs, who have given their comments on the various business models which startups and the established Internet/ Online companies are following.

Scale up or Shut Shop

Out of my interaction a couple of days back with a highly placed and successful Internet entrepreneur, a revelation jumped out, which in a way took me by surprise, as I was always present to it, but not really in the real sense of the action.

Over a cup of coffee, we discussed the following:

  1. Is working with SME’s in India really that easy into Social Media?
    • Are they good paying customers?
    • Are they easy to grab?
    • Do they really have the time and resources?
  2. How, many huge clients (some of the top companies in India and Abroad) are looking for all kinds of services into Social Media and are ready to pay for innovative and rewarding work

Now, I had this idea about how social media campaigns are made for these big fat clients, but never had someone who is doing it in real time, telling me, how much of it is true!

Thus came the BIG realization!

There are these big companies who are asking for partners in the online world, who could do some really innovative stuff. When I talk of innovation and results, I am in a way referring to the likes of Sunsilk Gang of Girls and TATA TEA Jaago Re.

But what I was not aware of was, trivial and almost commoditized offerings in Social Media as creation and seeding of content on the various Social Media channels, these BIG companies are asking for such services as well as an integral part of the offering and are paying good sums for the same.

Many small online marketing companies are offering the same set of services to their clients which represent the SME/ Startup space.

But would the business model sustain?

I am not saying NO, but surely I think its going to be very very difficult. Even if as an online marketing company your differentiation is the market that you are serving, you still have to consider that your market should be sustainable enough and you should have enough resources to crack the market. Some questions that you should answer:

  1. How long is your sales cycle?
  2. Do you have enough resources to hang onto your tables?
  3. Is a low paying and yet more demanding market, the best way for you as a startup?

Moral of the story?

Am I saying that small online marketing companies would not sustain? Well, not really! But surely such companies would find it really hard to sustain. The model over a longer run is surely not sustainable. Moving up the chain and crossing over to the clientle, which is sustainable for your business, is an absolute essential.

Price war?

Not really, in my personal opinion, price is surely not a differentiating factor which smaller companies can establish and fight over. Otherwise the shark will surely eat away the smaller fish.

Finally

There is enough business around, all you need to do is create the right set of expectations with the client and deliver innovations which would help the client get a high over, through short term wins, and will also help you establish long term relationships with your high net worth client!

Paritosh Sharma speaks on Social Media and Mobile 2.0 for Businesses at OMCAR 2009

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2

Jun
08

Paritosh Sharma speaks on Social Media and Mobile 2.0 at OMCAR 2009

I take pride in presenting my talk at OMCAR 2009, a hugely successful event which was held by OM Careers in association with TiE, Delhi at Amity University, Noida.

I am humbled by the response received by the delegates and some amazing insights from the fellow speakers.

The rest of the video parts would be updated soon on the OFFICIAL OMShare YouTube channel!

Thanks,

Paritosh

Paritosh Achieves the Best Views to Comments Ratio at The Great Blog-Off by Sol Solutions Canada

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Jun
04

Almost 2 weeks back, I entered into this contest which was Organized by the Sol Solutions, Canada called The Great Blog-Off!

40 thought leaders/authors/thinkers from across the globe participated in the first stage, out of which there were top 15 chosen after stage 1, which I was a part of :) Post stage I, it was 12 people contributing to the Community Marketing Blog passsionately to create one of the best Social Media communities, lead by some of the TOP thought leaders into the field.

And, after these two full of action weeks, I am glad to share, that I have achieved the best Views to Comments ratio on the  blogs I contributed to the Community Marketing Blog as part of this contest.

  • http://communitymarketing.typepad.com/my_weblog/2009/05/i-have-two-kids-i-am-a-home-maker-and-i-run-an-online-venture-how-social-media-is-changing-lives.html

I hereby thank all my followers who helped me achieve this amazing win and also would like to know what all in future you guys would like to read about/know and if you would like to contribute to this blog!! I’d be happy to create your profiles and be glad in creating a platform for emerging people to express their views and thoughts!!

Cheers,

Paritosh

Social Media Marketing and Mobile 2.0 for Your Business (Paritosh Sharma) at OMCAR 2009

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3

May
28

Sharing my talk which I delivered at OMCAR 2009 – The Online Marketing Summit, New Delhi. I am glad to get the feedback that the talk was well received and thanks to all the people who shared their feedback!

This session was blogged LIVE by: Deepanwita Chatterjee, from team OMShare.

Post tea, peppered with some avid networking, we gather for the next session, ‘Making SEO, PPC, SMM & Mobile Work Together’, presented by Mahesh Murthy, CEO Pinstorm and Paritosh Sharma, (SMM Evangelist, OMLogic). I am LIVE Blogging the session and I can’t help notice the excitement that has been generated in the room at the announcement of the session

Paritosh starts the session by explaining that he will be discussing his views about SMM and how   business can benefit from SMM.

He starts by displaying a slide with a picture of a colorful grocery store with blue and red boxes.
I specially like the story telling method by which he makes his point. He says that once he went to buy a product of his favorite brand and that brand was not available so he had to settle down for his second favorite brand. So inspite of being a brand loyalist he had to settle with his second choice.

Social Media Marketing And Mobile 2.0 presented by (Paritosh Sharma) at OMCAR 2009

SMM can be explained in two words – message and media.

Paritosh makes the session very lively by citing an example of advertising for a bicycle manufacturer. He quotes 3 example campaigns

  1. A description of the specifics of the bicycle
  2. A picture of the bicycle
  3. A video of a woman riding a cycle showing how easy to ride

No need to mention the third method clicked. What really worked is the content, the message, and the media.

He cites another example of the inventor of sliced bread. The person patented it, advertised it still it didn’t catch up for 15 years. Another bread manufacturer came along and packaged the sliced bread in the right manner and it appealed to the user.

He rightly makes a point that there is no single rule for marketing. Advertising on SlideShare may work for a business and YouTube for another. It is important to understand the needs of the client and the client’s client.

He is explaining that the way to go about it is to create a message and target it to the right set of consumers.

He goes on to cite another example which triggers a lot of laughter – TataSky did an adult site, the moment anybody clicks on the site the questions like age and gender comes up which create the impression of the contents within. But the moment you click it it says ‘dude a paap hai’. The campaign sure has been done in a very witty manner which creates a huge recall value.

He also cites the example of jaagore.com and the ‘pappu pass ho gaya’ campaigns about which we all are well aware of. Both the campaigns and the were huge successes and the radio campaign ‘dot is hot’ was a runaway success as well. Jagore.com was a purely online site, and the message ‘chai peke jaago’ was very intelligently done. Kudos to the tata guys!

Television is a passe. There was a time people bought advertising space. But now people are spending more time on the internet on Orkuts and FaceBooks.

The audience silently agrees to that.

Paritosh says that SMM is more about customizing, customizing according to the needs of the customers.
He goes on to elaborate the four steps of creating a campaign.

The first step is to listen and learn. Even the customer is not clear about what he wants from SMM.

The second step is to audit and analyze the customer’s business model, whether SMM will be good or PPC.

The third step is to develop and test.

The fourth step is to execute and monitor. Metrics are difficult in SMM. But it is not that difficult if you understand the business perspective of the client. And till the time there is no metrics, one can always customize metrics for the clients.

He adds

Position your brand right. Do it with the right medium and to the relevant section of the audience online. And that’s where the PPC and SEO’s come into action.

He is now telling us about Skittles where every page is a social media, on one page there is twitter, on another YouTube and FaceBook on yet another. There is nothing good or bad it is about.

He then shares about Webchutney.com. On the home page, there are two tabs saying ‘I have 5 mins’ , and ‘I have plenty of time’, clicking on either takes the user to separate pages. He cites an example that if one sees a YouTube video of a bicycle gear that she likes and on clicking on it she is taken to the home page of the bicycle website, then one wouldn’t be too happy about it. The concept of separate landing works. I can’t help thinking that yes, that has happened to me many times!

He makes a point by reiterating that markets have evolved overtime and its time that one starts marketing to the innovators and early adopters. They are the ones which will take to your product and will do a much better viral campaign on the internet rather than the late adopters.

You have a great product…. You have identified the target market…
and people are talking about u….. and before the fizz goes out, market it…

Paritosh wraps up the session saying

The riskiest thing that you can do for your brand is to be safe.

Even if anybody writes anything bad about your brand, one can be alerted by a google alert and can pacify them.

Thanks for the useful insights Paritosh, it was great listening to you.

One of the most interesting sessions I have blogged. Thanks Paritosh

Thanks Deepanwita for blogging the session for me :)

OMCAR 2009 – The Online Marketing Summit by OM Careers and TiE New Delhi

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May
16

Today a large number of people across the world are using internet as a means of communication, entertainment, shopping, gaming and searching information. When used in an effective manner the internet has a huge potential for marketing services, products and brand building.

In the current scenario indulging in online marketing is no longer a choice but a necessity.

Do you want to learn how the power of the web can be used for marketing your brand? Do you want to be a part of the booming Online Marketing industry? Do you want to interact and share experiences with the experts of the online domain? All this and more at India’s only conference dedicated completely to Online Marketing, which is brought to you by OMCareers in association with TiE, New Delhi.

After the astounding success of OMCAR 2008, which revolved around empowering Online Marketing professionals in their careers, the online marketing brains have come together for yet another conference on Online Marketing this year. OMCAR 2009, Online Marketing Summit focuses upon empowering businesses to grow by leveraging the power of Online Marketing.

OMCAR 2009 promises to provide endless opportunities of interacting with the professionals from the Online Marketing space. The one day event will have sessions on the various aspects of Online Marketing

  • Online Marketing – Reaching Your Customers Cost Effectively
  • The intersection of SEO, PPC and SMM
  • Case Studies – Best Practices in Online Marketing
  • Web Usability & Analytics
  • Unconference/Site Clinic

There will be endless possibilities of networking, sharing of views and learning from the experts from the online space. The event will be an exiting and enriching experience for anybody who is interested or associated with the online media. It is undoubtedly going to be a great place for CMOs, Online Marketing Professionals, Web developers, Entrepreneurs and CXOs Small and Medium Enterprises to learn about, discuss and imbibe the latest Online Marketing Techniques and Strategies.

The one day event will be held on 23rd May at Amity Business School Noida.

Previous successes

OMCAR 2008 was designed to create a confluence for the Online Marketing Industry and the professional talent who dream to be a part of it. OMCAR 2008 was a huge success with over 300 attendees.

See you there at OMCAR 2009 REGISTER for the Event

Web 2.0 means Business – by Nikhil Sarup (Sr. Vice President – Digital Marketing – Solutions Digitas) at Web Innovation 2009

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May
02

Nikhil Sarup from Solutions Digitas – shares on Web 2.0 means business, and he shares a concrete iron clad framework for implementing web 2.0 in your company, as Nikhil puts it for the audience.

I particulary like Nikhil’s initiation to the session. Its interesting to see a real guy out of the crowd! Sharing his point of view on how social trends are happening in B2b space! Generally when I have interacted with people, the implementation of Social Media in the B2b space has always been a greater concern as compared to the B2c space.

Nikhil has come as a breath of fresh air for the audience here. After listening to some very interesting thoughts by Kiruba and others on Social Media’s impact and how can we classify consumers and look at their behavior, having Nikhil open the session with some very thought provoking 1.5 joke(s) makes an impact which I can sense and see in the audience. The ease with which Nikhil puts across his point and clarifies the clutter around Social Media for a business is worth your and your businesses’ while

Showing the audience the need for being there where your consumers are, Nikhil not only is forcing out of people the urge to know, how they can best leverage Social Media for their business and how can they really create a successful strategy around it, but he is also sharing some real practical insights, which can be modeled and shaped to suit your business requirements and create a successful Social Media presence.

Since much emphasis has already been given to the traditional methods of Social Media and how and why’s of its importance to business, giving a practical outlook to the entire game makes the entire talk a much intriguing affair. Now we have Nikhil giving a practical display of a dummy site and how his company makes Social Media, accessible to their cleints on their web sites, and hence the clients’ client does not have to really go anywhere else on the internet to talk his heart out.

 

The first engagement touchpoint happens on the web site itself

 

I am personally much interested to know, how Nikhil and his team decide upon the information flow and how dealing with different business verticals, they decide upon the site design? Is there a standard template, which proves that the visitor to your site would interact in this manner, if the content is made accessible right at the web site?

Proving his point to the audience, who is listening with much interest, Nikhil’s demonstration of the site is surely giving many a ideas to the audience present. I am sure we are going to see some really interactive sites coming up in the near future! Talking about Web 2.0, I am quite amazed with the way Nikhil has made content accessible to the client where he lands up on your web site. With all what I want present to me in different sorts of content, white papers, Videos etc, I would surely be able to hold onto my visitor onto the right section of my web site, for a good time, hence the probability of conversion increases!

I personally am very much on the similar page as Nikhil, and surely appraise of the ideas that he has shared, in the manner that he has! Way to go Nikhil!

The session is now wrapped up, within time and we are open to QandA offline.

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