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Articles in the Startups Category

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[20 Oct 2009 | 3 Comments | ]

Why do I pay 45 when the burger is for 40…written on d menu? It’s the VAT sir, replied the cashier.
I asked this question when I went into a restaurant to catch up with a bite last night.
Well, being an entrepreneur is a life of Pride, Passion and amongst many more things its about living life on the edge. I have seen many people around who say look we are running a side business while we still earn from a day job. Alas, I took the harder path.
With a right …

Blog, Business Innovation, Startups, branding »

[13 Oct 2009 | One Comment | ]

I landed back from Mumbai just yesterday and surely it was great LIVE Blogging the biggest Leadership event ever in India. Out of my many experiences in the financial capital of India and the city of dreams. Bollywood stars and the rest, I found this very amazing example of simple yet striking innovation by an entrepreneur.
This is what I found:

What you see in the picture above, no its not a Google van! Its the freshest and the best Gola (ice candy) made of fresh mineral water and fruit juices called …

Customer, Startups »

[10 Sep 2009 | No Comment | ]

I have been supporting start-ups and SME’s, moving up the value chain. In my quest for innovative work and finding out new companies which are doing interesting work, I would now be featuring some of these Start-ups and fairly based companies from India, who Deserve to be!

Just a couple of days back I got a chance to connect with the Founders of a New Delhi based NRI CONCIERGE Services company Midson Care. There was so much to know and for me it was another world of opportunities that Midson has …

Business Innovation, Startups, branding, social media »

[14 Aug 2009 | One Comment | ]

Well, Yes I have a problem.
I discuss Social Media with some of the established brains in the domain in India and have had discussions with Social Media thinkers sitting thousands of miles across the seven seas.
And now I do have a problem!
Before I put my problem down, let me put some questions for you to ponder upon:

Almost every business today needs to reach out and the Internet becomes one of the best mediums. But does every business have the same objective in terms of (Branding, Outreach, Lead generation) etc.?
Is it …

Blog, Business Innovation, NASSCOM Friday's 2.0, Startups »

[13 Jun 2009 | No Comment | ]

LIVE Blogging the NASSCOM Friday’s 2.0 48th session, and well we are going to make it interactive says the session lead Mr. Kumud Goel who is also one of the founding members of NASSCOM and the founder KLG Systel a leading power solutions company in India.
Incidentally its a great day, coz the NASSCOM EMERGE Community turns one today, I must congratulate Avinash (NASSCOM) for the same and now we have the session underway
Mr. Kumud Goel a technology veteran for over 25 years, is leading the session. We have …

Blog, Startups, social media »

[16 Apr 2009 | 7 Comments | ]

Yes the title of the post is correct and well, I am writing one after a long time. There has been lot of action lately in the social media domain. While working towards refining Social Media metrics and measurability and making things more transparent and understandable for the client, I have been working towards synergizing Social Media with the business objectives for my clients and the journey has been fairly fruitful.
Have stumbled upon a few tools which I found fairly interesting. In this post I am sharing with you …

Blog, Business Innovation, Startups »

[19 Mar 2009 | No Comment | ]

An Exclusive Interview with Jeanette McLeod, Founder Wizz-e a company which is redefining how the children of the current generation learn!
Wizz-e leverages what your children love doing, that is using the computer, by creating innovative eBooks for children which are highly interactive in nature and makes learning fun and easy!
I was introduced to the concept of eBooks and Wizz-e by a good friend, Shama Hyder who runs a successful company (ClickToClient.com) in the US. Though I was initially not sure of the outreach of the concept, but Wizz-e I feel …