Archive for the ‘Top News’ Category

NASSCOM and Leading Corporate are Creating a Better World for You at the CyberCity Gurgaon

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Feb
15

cybercity-logoWe have overtime seen many initiatives go high on the fuel of thoughts and vision but not really seeing the light of the day, when it comes to affecting positively, not just a group of people, but an entire ecosystem, which involves you and me.

Especially, its amazing to see how the Indian Corporate and Industry Associations like NASSCOM have come together towards creation of an interesting ecosystem, which is improving not only the lifestyle for many but also is a big and a bold investment in India’s future.

Recently we came across this campaign called the CyberCity Welfare Society, which is been driven by NASSCOM and major corporate members based out of Gurgaon (the Cyber City) which aims at making life easier, smooth and greener on the roads of Gurgaon.

What caught our eye was the fact that not only the corporate, but this time around, the Police and the Municipal Associations have been actively involved in the campaign,  hence making sure that the voices are heard at the highest levels. Such an initiative has not been head of before and we are sure, such steps will go a long way in the future towards creating effective change.

Exclusive: Pepsi, the Cola Giant to Cease all Advertising Immediately

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Oct
01

Pepsico has shocked the entire advertising fraternity by deciding that they would put to use their almost 1.3 billion dollar advertising budget NOT for Advertising anymore!

The CEO, Indira Nooyi, in her statement to the press remarked “We know it’s good, and everyone’s pretty happy with the overall taste, so why spend all our time worrying about what other people think?”

“Frankly, it just feels sort of weird and desperate to put all this energy into telling people what to drink. If they don’t like it, then they don’t like it.”

The TOP Pepsico team has been on for this since sometime and have finally decided to shift the funds into PepsiCo’s savings accounts and utilize them for much constructive things, as people anyway dont drink or feel the advertisement. The funds would now be divided amongst various charitable organizations and for bonuses to the employees.

Interesting to note, Nooyi asked the pressmen to go back to their families, hug them and play…really play and spend good time with them, before life passes by.

I support this move and its an amazingly intelligent step by a company of the size of Pepsico.