We have overtime seen many initiatives go high on the fuel of thoughts and vision but not really seeing the light of the day, when it comes to affecting positively, not just a group of people, but an entire ecosystem, which involves you and me.
Especially, its amazing to see how the Indian Corporate and Industry Associations like NASSCOM have come together towards creation of an interesting ecosystem, which is improving not only the lifestyle for many but also is a big and a bold investment in India’s future.
Recently we came …

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Pepsico has shocked the entire advertising fraternity by deciding that they would put to use their almost 1.3 billion dollar advertising budget NOT for Advertising anymore!
The CEO, Indira Nooyi, in her statement to the press remarked “We know it’s good, and everyone’s pretty happy with the overall taste, so why spend all our time worrying about what other people think?”
“Frankly, it just feels sort of weird and desperate to put all this energy into telling people what to drink. If they don’t like it, then they don’t like it.”
The TOP …

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