A lot can happen over coffee!! Yes I agree to it as would thousands of others who flock to these cafe shops each day and spend a chilled out time with their friends and folks.
Most of my informal business meetings and many a times, startups that I consult have just one thing to say: hey lets catch up at CCD (whatever place) and we will talk.
Though this post is not to promote this coffee chain in either way. What I am talking about is how the positioning of a particular franchisee of the coffee house affects sales for the franchisee.
Positioning, yes I already know it, this post is much late in todays time!
Yes, I know it is, but hold your horses.
Can a good dentist be responsible for the Cafe store’s business booming?
Good thought? Well, I am undergoing a treatment at a well known Dental Surgeon in south Delhi. Now after each sitting, I am instructed to not have anything solid or warm for at least 1-1.5 hours and have only liquids during this time. Moreover since I am numbed with anesthesia, thus for the next 3-4 hours at least I am not supposed to be eating anything.
Let me describe you how the dentist is positioned. The dentist’s clinic is on the 1st floor, facing the market entry and there is a Cafe Coffee Day at the ground floor, and with the human eye if you are standing 7-10 feet away at the ground floor, in a single vision you can both of them.
OK, GOOD, but how does that affect CCD’s business?
Well, I said hold your horses’. After every sitting when I am told to just consume cold liquids, the first thing I do is to go to the CCD and order a cold coffee. And not just me, almost each time I am at the coffee house, which is as small in size as you could think of, I see at least 5-6 people who were sharing space with me at the dentists’ a few minutes back!
In the world of Online Media
In this world of online media, proper positioning for your brand is a an ultimate necessity. Brand positioning is affected with the message that you devise for your client’s client. You need to get out of the advertising clutter and make sure that your brand has exclusive access and a good eyeball time by the intended target audience.
Positioning matters for your brand.