MASTERCLASS/Networking/Revenue Maximisation/Small Business

Is your business growth strategy ‘at’ or ‘with’ your customers?

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Is your business growth strategy ‘at’ or ‘with’ your customers?

We need more sales, more growth – how can you help?

We have increased our sales targets. We have to grow faster. We know our sales funnels. We have also experimented with more funnels last year. But what else can we do – that is what we have hired you for. We know you can’t sell for us, but what is it that we ought to know?

Is your business growth strategy at or with your customers?

Small and medium businesses that engage us to create programs to engage their customers, they all mostly miss a very important point. In their aggression for more growth, they start marketing ‘at’ their customers. They start doing more to attract the attention of a much larger set of their customers.

How do you design engagement programs that your customers willingly join?

Categorise your customers into micro-tribes that have common interests. Example, if you are a taxation and law firm, your customers are CFO’s in large companies, CEOs and Founders in emerging companies and Founders mostly in startups.

Each one of these customers are at a certain journey in their life professionally and personally.

Ask yourself : what will be of interest to these micro-tribes that they willingly will join and share?

Once you have the interest areas (professional and personal) mapped for these micro-tribes take the following 2 steps:

  1. Figure out how your services / solutions / products can add to their growth?
  2. Invite them to help you build a better service / solution / product.

Now invite them to help you build a better solution

Ask your customers if they would like to be part of the micro-tribe of similar people that are helping to build a better solution. Give them the authority and share with them the rewards.

Engage our advisors to design communities of customers that grow your business.
Investor Relations/MASTERCLASS/Revenue Maximisation

So your customer pays $1 today, when will he pay $5 in your proposed lifecycle?

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So your customer pays $1 today, when will he pay $5 in your proposed lifecycle?

The smartest entrepreneurs in the world know the answer to the question above. They know it not in theory. They know it not by creating jazzy excel sheets and business models.

The smartest founders know revenue maximisation from their customers because they have gone through several important cycles of ‘knowing the customer’ and ‘what top value is he/ she paying for?’

What does ‘know your customer’ actually mean?

One of the most important elements of knowing your customer meaningfully enough is to understand if he/ she is truly your customer? An important sub-element is to understand how will this customer fit into your revenue maximisation goals as you create more value over the lifecycle?

Revenue maximisation happens with revenue, not on excel sheets

Our investor relations advisors work with entrepreneurs to help them build trusted investor relationships. The one important step in the journey is to prepare fact sheets that do not have random percentages and assumptions. A strong fact sheet gives a deep view of the founders maturity especially in understanding the customer and the proposed revenue hence.

The founder’s depth of understanding the customer lifecycle and the customer will always lead to building a successful business that is trusted by investors, employees and other stakeholders.

Founders Time/Investor Relations/MASTERCLASS/Revenue Maximisation

How can pure services and productised service companies maximise revenue?

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How can pure services and productised service companies maximise revenue?

Revenue maximisation is important especially for services only companies and productised services companies.

Define revenue maximisation – who is the customer?

  • Is revenue maximisation related to your customers, investors or your employees or all of them?

Design initiatives that involve the customer very meaningfully.

  • Investor relations – before you raise money, aim to gain mutual respect with a great relationship
  • Customer relations – before you ask the customer to pay more, ask how you can be responsible for more of their wins?
  • Employee relations – upgrade people skills and make them ready for deeper and more valuable journeys in your organisation

Customers today demand more without having to spend more, how can services companies address this challenge?

The smartest way to do this is to think and act like a consulting firm.

  • Engage your customer deeply in the customer involvement initiative that you have designed. Let the customer deeply describe what exact value are they seeking and what would they invest to solve this problem?
  • Help the customer deeply define the problem statement and suggest innovative solutions that reduce overall cost of ownership and get your customers closer to the results they want to achieve.

Founders Time/MASTERCLASS/Revenue Maximisation

Steve Jobs explained why operational productivity is the key to business growth

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Steve Jobs explained why operational productivity is the key to business growth

In a 1992 talk at MIT, Steve Jobs spoke on a variety of topics. One of the most important was why operational productivity matters for business growth than management productivity.

From Apple to NeXT. From management to operational productivity!

Steve shared the fantastic example of the thinking philosophy that the Macintosh team had at Apple. He then related it to the problem that NeXT was solving. He focused more on the value of building software that solves operational challenges and brings more productivity and efficiency.

Operational productivity is what growth stage founders must optimise

For growth stage founders the critical war to win is to increase operational productivity. If the people responsible for delivery and growth are under productive it directly impacts founders time leverage and hence organisational efficiency, costs and success.

How to build operational productivity?

  1. Software / tools
    1. Improve online collaboration and communication
    2. Time tracking for tasks – are people spending more time than they normally should in defined tasks?
    3. Improve customer interaction – tools that automate customer interaction (eg: chat bots) and others that lead to quick answers to queries/ questions
    4. Improve reporting – define the metrics to track and use dash-boarding tools
  2. Training
    1. No technology can create positive change if the people using it are not aligned to the larger goal and inspired to increase operational productivity

Steve Job’s talk at MIT

Founders Time/MASTERCLASS/Revenue Maximisation

Why optimising Uber’s wait time matter to one of the youngest billionaire entrepreneur?

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Why optimising Uber’s wait time matter to one of the youngest billionaire entrepreneur?

Bhavin Turakhia is One of the world’s youngest and amongst the fewest self made billionaire entrepreneurs. For the most he wouldn’t need an introduction. For the one’s who do, please Google / Linkedin.

Read this post from his Linkedin profile:

Exiting from Heathrow airport, he has optimising his Uber’s wait time on his mind!

This is a clear indication of two foundations of entrepreneurial success.

  1. SPEED

We are excited about Bhavin’s update because we recently blogged about SPEED and PRODUCTIVITY being the most important elements for business success.

SPEED and PRODUCTIVITY transformed our customers in 2018

The growth stage companies that we worked with in 2018 are seeing transformational change since they started focusing on people training, speed in execution, setting entrepreneurial productivity and sharp focus on mapping goals to people input.

Founders Time/MASTERCLASS/Revenue Maximisation

The biggest battle that Indian growth stage businesses need to win right now

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The biggest battle that Indian growth stage businesses need to win right now

The world is looking upon India as the next big economic growth opportunity. India, China and other parts of Asia are well positioned to grow. But they all face a major challenge – skills training and productivity.

The greatest war for Indian growth stage businesses

For Indian growth stage businesses, the greatest battle to win is of people productivity. Most founders of growth stage companies, especially the one’s that are growing with their own money, they expect more productivity from their people.

Productivity breakdown

  1. Increase in speed of execution (from strategy to actual action)
  2. Increase in overall efficiency (people to be more aware of their time and goals)
  3. Increase in adoption of technology (people to use more tools)

Indian growth stage companies choosing productive consultants than full-timers?

A rising trend across new age growth stage companies is to design special projects with defined timelines and clear goals to achieve. India Inc. is increasingly hiring ultra productive and experienced advisors / consultants to get on the fast track. Such a structure creates a win-win for everyone involved.

The strategy for Indian growth stage founders to grow with sustainability and speed?

  1. Deeply define growth projects with clear processes set to measure execution and goals achievement
  2. Hire experienced advisors / consultants for the first 6-12 months of the project to ensure a clear direction for the project backed with execution
  3. If you already have a team, align the advisor the goal to increase the overall productivity of the team ; if not, let the advisors own the process and the goal, fail fast and build the system for you that will scale as you hire people
  4. Beyond this period build an execution team that follows the set processes and delivers to the responsibilities


Founders Time/MASTERCLASS/Revenue Maximisation

Growth stage founders – this is the biggest fight you have to win in 2019

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Growth stage founders – this is the biggest fight you have to win in 2019

2019 is going to be the year of SPEED.

We are calling it the year of speed because technology has already transformed the work we do and the way we do our work. SPEED is going to be the key element that will create unfair advantages especially for growth stage companies.

Speed will matter especially across key growth functions – pre-sales, marketing, support

Our experience working with founders and CXO’s of growth stage companies has revealed an important insight. As the founders invest time in creating structured processes to increase speed across key growth functions, the overall organisational growth increases. It also elevates the overall organisational culture.

The 10 steps to create a culture of speed: 

  1. Kill the comfort zones – Implement technology to track actual execution by your team (GRC)
  2. Re-inforce speed as a culture with a 2 hour training every month
  3. Schedule structured time in your calendar to spot trends
  4. Weed out the bureaucracy + get other fast people on your side
  5. Get to market faster (prepare to learn fast and execute)
  6. Stay under the radar  – you don’t have to PR announce / launch everything
  7. Outsource customer support (we recommend DialDesk)
  8. Be ruthless with resources – a lot more can be done with less
  9. Put the “3” key metrics on the dashboard – nothing else for 6 months
  10. Stay very very close to the customer – involve them as often as possible