Why read this post?
You will get to know how Microsoft and Satya Nadella, CEO, Microsoft showed the world on using video as a major leverage.
The large enterprise has always been slow at adopting new trends. One such trend that changed the world in 2018 is video. Increasingly most content on the Internet is going to be video.
The problem with growth stage / large enterprise begins when multiple teams get together to position a product / offering in the best manner possible. The focus shifts from the customer to the product. This is when the narrative shifts from the person to the brand and it fails to connect.
What did Microsoft and Satya Nadella do in 2018?
The video above is just one of the posts from Satya Nadella’s Linkedin profile.
The CEO of one of the world’s largest enterprise has given a more personal feeling to the work that the company does. He has personified the company, its mission, its technology, its software, its innovation and its impact in the world.
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