New Media, Marketing and Entrepreneurship

Well, I am back from a very good trip to Bangalore. Met some old entrepreneur friends, some interesting people. Connected with some very established people and re-fueled my engine for my entrepreneurial journey ahead!

Though while on the way I connected with some online marketers on the flight back and here I am writing a piece which I have wanted to since sometime now!

Let me start by saying: Branding and Obscenity are Pretty Much the Same

Why do I say this? Well, the guy sitting right next to me looked at a book I was reading, which was about Branding and how radical concepts have changed consumer perception overtime. I was reading a few case studies and making notes, for a couple of Offline Branding Campaigns I am working on. Now suddenly this guy shoots, about how he is an Online Marketer and does handles campaigns online and how his firm has been doing lots of work.

Without an introduction, I heard him as a client, and asked queries, and he started telling me about how Google helps, SEO, PPC and SMM works. Especially SMM, which we also know by Social Media Marketing. Since I was in the Case Study mode, I posed a question:

Give me 4 solid case studies with the ROI that you have generated for the client or where you have actually gone back to the client telling him that he needed offline/ other marketing techniques as well, and how did you execute it!

And this gentleman starts discussing the best works he has done. A viral campaign, which had x number of hits…Helped a company generate these many leads online (which he had no ideas, of how much was the conversion).

Anyway, being a good listener, I patiently heard him, and then asked another question:

What is the difference between Branding and Marketing and why did some of his campaigns did not survive and what he then suggested to those clients?

I am NOT generalizing this, but I have been interacting with Online Marketers, majority of them in their late 20′s and early 30′s who have had no experience of raising a brand. Who have not seen the entire cycle, boasting about serving the Indian SME in scaling up.

I have been into the Social Media scene, since sometime now, and have struggled with the statistics, which I could really go back with, to a client and suggest him, this is where you should increase/ decrease your marketing spend and this is what you should look at diversifying.

I have NEVER heard from an Online Marketer that they have ever gone back to the client telling them, that look you product needs this, as this is what you customer is looking for on the internet

Majority of Online Marketing companies optimize campaigns according to what the clients are searching a product/ service with. Well, I challenge this thought. How do you that it was the right consumer who was searching this term which you just took from suggestions which Google Adwords provide you.

Branding – YES, Social Media helps You do Just That

Okay, so now I have my Branding lessons on. I get to know how Branding is established, online:

• a page/ profile on facebook
• an account on twitter
• targeted Ads on blogs/ sites
• ghost writing on discussion forums etc.
• videos on YouTube
• ppts on Slideshare
• photos on flickr

And if you still cannot achieve traffic numbers, well, go and post this content on various multiple platforms which are identical, so your content will be looked upon by more and more people an chances by simple probability to achieve are higher.

Okay, so I understand probability, but I am still not convinced with this number generation method, I remarked.

I am a Social Media guy and I have a problem with how things are going in India today

Okay, so for all those, who feel I have a personal bias, I have explored the online media to a good extent and hence I write my thoughts here. Majority of bloggers, social media experts/ evangelists/ marketers, strategists, have not had any Branding experience and talk Brand all the time. I have a particular issue with this, as many a times, what they dont realize is they can grow only if their client(S) grow.

Online is the new thing – you have to get on Social Media coz DELL made 3 million dollars from twitter

This is what I have heard from every religious online marketer, I have interacted with, who is pitching to any business from technology to holiday to whatever. Coz DELL did it, hence the opportunity exists and as in India, a small company thinks, even if I can achieve 30% of this, at a low cost, well I will make decent numbers.

And what happens month on month when you go ahead with Online Marketing for your business

• MONTH 1
  • Both the online marketing agency and the client are excited, many things happening around, online training, blogs building up, google ads, higher listing on search engines WOW
    • The marketer goes back and shares the numbers:
    • number of blogs, number of blog posts, google ads numbers, how they got the company(s) site(S) listed high on search engines on specific keywords
• Month2
  • Create content | POST it – HOST it – Virality!
    • Lets do it! Pictures, PPTs, Blog posts, Videos and what not
    • We will post it here – there – everywhere and wallah this will happen and this
  • Conversations are not happening – says the client!
    • Lets do ghost writing
    • Lets do ghost profiles
    • Lets do ghost comments
• Month3
  • Houston We’v got a PROBLEM
    • Firefighting mode

What did you till now, after a quarter?

Well, Sir, look at your brand, look at how many people came to this landing page, look at all of this. Sales will start happening soon.

Lets See – the client now is thinking of how to convert the contract into a pay for performance?

Well, and this is where problems start. Retainership goes down and performance kicks in, knowing well, you dont even know what GAP EXISTS (if any) between the following parties:

• Senior management
• Existing (employees and clients)
• Prospective (employees and clients)

The majority of online marketers, go ahead with no such GAP analysis, and without knowing what exists in the market and what needs to be addressed, just go ahead because they have a medium to connect people with, because out of the 300 million plus people on facebook, there will always be some who will be looking for your product/ service.

Well, I have no inherent bias against anyone, but if I strongly feel, if you are not clear of something, well, dont fluke and sell, coz what you don’t realize is anyway, after 3 years, there are only the better ones, who will be having the repetitive business, because you will be out of market to which you have been marketing.

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Walk the Walk… Talk the Talk… Times have now arrived for the corporate to consider Blogging the Blog!!

Yes, its true, as social media is arriving with the Corporate, there are new rules getting created. New possibilities opening up. The Corporate today wants to get one with the consumer, interact with his relevant target audience wherever the consumer is!

Your consumers are already on the Internet

With the usage of Internet spilling over to almost all parts of the country, the corporate has a valid and an entirely new and ever increasing scope to interact in real time with its consumers, take feedback and hence constantly evolve as a ‘People’s Brand‘.

Your clients are already talking about you, are you listening?

We are licing in change, which essentially is the only contant thing in life. And so is a brand.  A brand needs to evolve with the times, reaching out to the relevant set of people who are talking about you or would want to talk about you!

Blog and Get Blogged about

I suggest many of my clients that they should themselves participate in corporate blogging and not leave the entire communication to be handled by the PR team or any third party agency or marketing company handling your online communications.

Should you tie up with an external agency – Case Study?

Hmmm… I am sure with the strategy that Nokia used before launching N97 in India and Samsung while launching the Jet. What did they do? Call a select group of bloggers and wallah they have arrived at a much lesser cost as compared to doing a TV ad or big hoarding out there, which they will do for sure, but they have captured one strata of the market.

Trends In Indian Corporate Blogging – My View

The trends purely show, that there is a BIG opportunity and according to me it exists due to the fact that agencies have not been able to show the GAP and the OPPORTUNITY to the Corporate.

Say ‘hi’ to your sutomer each day, reach out and extend your hand! Get connected and retain your loyal customers!!

A focused Corporate blog will EMPOWER your customer to know more and get connected with the brand.

To leverage the power of Corporate Blogging and create a successful strategy of saying ‘hi’ to your customer each day, CONNECT WITH ME at   

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There are many Buzzwords in the Social Media industry today and each day one evangelist is harping on a new one. Much clutter gets created due to the same and hence the diluton of your Brand Equity, as each Brand is pitched these high flying Buzzwords by the marketing agencies.

Corporate Blogging though not a Buzz word, but has been so messed up that many a corporate have lost value rather than generating it. There have been instances of big corporate entities using fake blogs and many other tactics to boost up terming them as “so called social media campaigns”.

I have been LIVE blogging some of the most major corporate conferences in India since over an year now and have been approached by Corporate to support their initiatives. Am I averse to it? NO! But would I go ahead and support just about anything? NO!

Through this post, I intend to cut through the clutter which has been created and make the Corporate present to how they can successfully integrate Corporate Blogging in seamlessly in their marketing effort and with much ease!

First the numbers:

According to JupiterResearch (via Search Engine Watch), 34% of large companies and 15% of Fortune 500 companies blog.

Though these may not be the absolute latest numbers, but with respect to the industry growth, this surely is a number to reckon with, stand up and make a note of, I believe. In the current times corporations large and small are increasingly taking the “being different” and “with the times” route. Blogging has suddenly taken the mainstream route and is one of the factors in the Corporate overall marketing mix and budget.

There may be many people giving much gyan, but what I present here is the on the field reality and of my experience, hence there may still be better ideas, which I would be glad to listen to and incorporate.

What should you do before you decide on that oh! so blog!! ??

• Put in black and white, your marketing objectives both in the short and the long term
  • Determine if blogging is a good fit for your company

An apple a day keeps the doctor away, is almost true for all, but why are you generalizing the apple with a blog in the social media space? Blog for one company may work wonders for them, for the other it may not work!

Just being cool using blogs, is already a passe! Social Media space is changing and growing at a much faster pace and is much complex. Just having a corporate blog may not be of any tangible return.

• Are you ready to invest on a blog?
  • The last time I was sitting in this major corporate HQ, I asked them a question, are you ready to invest on a blog and well they were a bit off the track. Blogging they said is easy, we will leverage a free platform like wordpress or blogger. Well, yes, I agree, but you need to invest much focused time and energy on customizing the design of the blog as it represents your Corporate sentiment. Today blogs are as much a part of the entire corporate image as were websites sometime back!

• Don’t be afraid, Create a solid strategy
  • Strategy for a blog? Well, YES!! For a Blog! As a corporate you may have a single blog for all your functions/ verticals or you may choose to go ahead with multiple blogs representing each of them. Now this is the first stage of your blogging strategy.
  • Positioning: You need to be clear in a properly documented form on the positioning that you would like to create with your blogging effort. Who are you positioning the blog to? What is your target group?
    • you may just create a blog to attract the best talent in the industry
    • you may have a focused blog on thought leadership to position yourself accordingly int he industry
  • Branding: the branding strategy that you intend to establish with the emerging of the blog should be clear. What campaigns (if any) would you intend to run on the blog. Would the CEO/ CFO/ Senior management participate on the blog? Are you trying to make a point?
    • Are you open to external content on the blog other than your own? And are you willing to be open to comments from the external environment?

• Are you selling/ marketing? STOP…..Start ENGAGING!
  • Since Corporate blogs are generally an effort of the PR department of a company, they have a restricted vision, and hence it reflects on the way they PUSH content on the blog. PUSHing is not the key, ENGAGING is! Your content will speak for itself. If you have smartly invested into content creation, in terms of videos, pictures, etc. you will break the ice much faster with the prospective target audience.
    • its fairly simple, you get unsolicited calls on your cell phone. Would you refer such a company to your circle? Probably NOT, but a genuine follow up and feedback conversation at a preferred time, well yes you would and WOMM is bound to happen

• Provide Value
  • This is one of the most crucial aspects of a successful blogging effort. VALUE creation.
    • why do you think would I (either your prospective employee or client) spend 5 minutes in going through things which are not adding any value to me in terms of knowing more about you or the industry? Even if I land up and stick to your blog for a couple of minutes the first time, with no VALUE I will not bookmark it for my future reference, leave aside following you on my Google reader.

• Take Feedback, Build Relationships
  • This is one aspect of Corporate blogging which many a Corporate think of and include in their agenda, but their focus shifts from this objective to the exclusivity of presenting and design. Looks do matter, no doubts, but you need to understand that each feature of the blog would essentially be leveraged towards achieving a particular business objective!

• Remember YOU are a HUMAN and the person reading yoru blog is a HUMAN too!
  • Many a times, the Corporate get so consumed in their vision of presenting their best foot forward and trying to arrive the best way in their client’s perception, that they lose the basic essence of the fact that WE ARE STILL HUMAN. And business is all about relationships.
  • Write the blog as if you are expressing yourself to your target market/ group!

• Select Bloggers
  • Yes! I know everyone can write and that you hire the best of class human resources in your company, still blogging is an art and hence I suggest my clients to select a team of bloggers who are honed in their skills and trained further by the company. This team should essentially consist of the following people:
    • PR professional from the company
    • Group of employees trained on company’s social media./ external communication guidelines
    • Social Media agencies

• NO, your “Corporate Blog” DOES NOT need a SINGLE VOICE
  • Dont be afraid and get only one person to be writing/ punching the keys for you. He/ she will have a certain perception of the company and may as well be limited in the scope. Go ahead involve people. Give them a platform to express what you want to. More hands on deck make the experience for the client all that worth it!!

This is one of the many posts that I would be doing on the correct measures and tips and tricks of the trade of blogging, not out of what people say, but what I have experienced in real time on the field. And I would not be a common voice, but I would say, it works for me!!

To devise a Corporate Blogging Strategy for your company, CONTACT ME

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The Indo International Business Achievement Awards at The Leaders In India Business Forum 2009 are going to be one of the most extravagant awards ceremonies involving the stalwarts of the Business World globally and honoring the Global Indians who have created a niche for themelves and have displayed exceptional entrepreneurial and innovative talent and effective and responsible leadership and management.

Setting new standards within Indian and global business, the awards also acknowledge organisations that have spearheaded meaningful socially responsible practices within India, and internationally.

Leaders In India

The IIBAA are presented by Informa which is the brains and soul behind The Leaders In India  Business Forum 2009. Leaders in India is a two day forum dedicated entirely to the business community, and is expected to be India’s largest single meeting point of global and Indian corporate leaders. In addition to providing an excellent opportunity for peer-to-peer networking, the ‘Leaders’ team prides itself on providing the most thoroughly researched and solution-focussed points of discussion in its series of interactive audience Q&As with key business leaders.

Categories for the IIBAA

• Indian Business Leader 2009
• International Business Leader 2009
• Indian Company of the Year 2009
• International Company of the Year 2009
• Young Business Leader 2009
• Leader In Corporate Social Responsibility 2009

Nominees for the IIBAA

To VOTE for your favored in each of the category click on the image above

Be there to Witness the extravaganza and share space with the TOP Global leaders! REGISTER for The Leaders In India NOW

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Almost 2 weeks back, I entered into this contest which was Organized by the Sol Solutions, Canada called The Great Blog-Off!

40 thought leaders/authors/thinkers from across the globe participated in the first stage, out of which there were top 15 chosen after stage 1, which I was a part of Post stage I, it was 12 people contributing to the Community Marketing Blog passsionately to create one of the best Social Media communities, lead by some of the TOP thought leaders into the field.

And, after these two full of action weeks, I am glad to share, that I have achieved the best Views to Comments ratio on the  blogs I contributed to the Community Marketing Blog as part of this contest.

• http://communitymarketing.typepad.com/my_weblog/2009/05/i-have-two-kids-i-am-a-home-maker-and-i-run-an-online-venture-how-social-media-is-changing-lives.html

I hereby thank all my followers who helped me achieve this amazing win and also would like to know what all in future you guys would like to read about/know and if you would like to contribute to this blog!! I’d be happy to create your profiles and be glad in creating a platform for emerging people to express their views and thoughts!!

Cheers,

Paritosh

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Canon, one of the leading players in the market with some of the best in class imaging products to boast of, makes it Difficult for me to Find a Digital Camera on their India Web site!

Canon India web site is what I call Simplistically Complex

So, here is the Home page of the Canon India website.

The roll links on the right hand side are good to navigate, but, once you hover your mouse on the links, there are expandable lists that open, making it MORE DIFFICULT for me and making me CONFUSED.

All, I wanted was, to simply know how to best understand a Digital Camera and get information on how to buy one. I was recommended to canon by one of the flickr group people whom I met at WordCamp India at New Delhi.

If you Scroll Down the page a bit, you get to see a combination of images:

Okay, so these are great navigation points, but the worst part is: NONE of them is a Hyperlink! apart from the heart shaped click here image

None of these images lead me to any information. Simply put, if the image on the left most side, which says how to buy the Ideal Digital Camera, would have lead me to a new page, where I as a layman could have gotten some information on the conept of Digital Cameras, and then some options from Canon divided into the Beginners, Professional etc. ranges, it would have been so eay for me to arrive on a decision.

Basic sense of design – Its lacking

When you design a web site, one of the most crucial things that you need to understand is its for your customers to interact with. Keep the end customers perspective in mind. having an aesthetic and simple design with cluttered inner details, is like saying that you have a 3 step registration, and then after filling in your name and details, you are redirected to the next pagem sayign Step 1 of 3.

The Canon Blog

Okay, so I thought, if I cant access the information on the site easily, it would be easier for me to leave a question, or find an asnwer in the blog community at the Canon Blog, I registered on the same, and found it to be nothing more than a strain on the brain. It couldn’t serve a simple purpose, that is helping me find a suitable Digital Camera.

Search: How to buy a good digital camera

And the Canon blog shows results which area of no use at all.

These are the kinds of discussions happening on the Canon Blogs which have been hosted on ibibo.There are no product reviews easily available and I haven’t still gotten to see a video may be, which would show me a practical usage of the digital cameras.

It took me 20 minutes to write this post, in this time I could have Purchased a Digital Camera from Canon

If canon looks at this, probably if they have someone monitoring Google reader in their organization, they would get to this post! You have confused clients, respond back to connect with them!

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Okay, It’s the Holi day!!! So before I review action for you on the Social Media front, here’s wishing all the readers of my blog a very Holi, full of colors of happiness and love!

There is a lot of action in the Social Media front, whcih I really don’t see calming down any way (I’m a Social Media Evangelist) so I can’t see it calming down

Well, but more Social Networks?

In the league there already are enough, there is a good community size which is still grappling with the facebooks’ – twitters’ – Myspace’s of the world, and to add onto this collection, well you have a new Social Network coming, itimes, by the Times Group in India.

Advertising happens offline

Times Group does know its marketing good, thus they would be covering the Holi bash happening at the Group’s MD Vineet Jain’s place in New Delhi at the site. Well, a good way to start with the launch and make a splash, but well as in the morning I registered onto the community, I thus present you my review of the community site.

So much for the launch and making a splash, but what’s the value that the community site brings to the already evolving Social Networkers?

itimes brings to you the following features:

• blogs
• networking
• there are groups you can join
• chat
• email
• you can upload your photos
• Videos from YouTube
• Using Open Social you can develop your own Applications
• Fan clubs for stars

So much so, and the site is in Beta right now.

Design and UI

My take on the design and Layout of the site is, well its neat, but they have tied in too many things at the same go. The profile page can be made simpler and much easy to navigate through. The celeb profiles on the right hand column is a disastrous effort in attracting people. I hated the feature.

If someone needs to join a fan club, well, please let him do it by creating a group, the photographs of random celebrities on the page takes away the focus from the basic content of the page and creates a disturbing effect which beats the entire purpose of the profile page.

Linkedin, SiliconIndia and Facebook

Well, if I mention these three Social Networks, I find itimes coming up with nothing new.

I think there is enough clutter in the social network space and how much the market demands another one in the league, well I would not give in. Social Networks now have to evolve as specialized niche offerings to the target markets. Otherwise starting a blog, integrating your photographs, videos, your friends commenting upon it and subscribers following your updates from across the world, how is a vague Social Network, better than your own blog?!

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Meena Vaidyanathan (Head, External Communications) HCL presents on how HCL created a highly successful campaign, branding the company in the corporate space, by  leveraging the power of Social Media.

According to Meena, there existed a big potential clientele in these markets for HCL, but the problem statement was without spending zillions of dollars in advertising budgets, how to effectively reach to these potential markets and still be as effective, by investing smartly?!

And HCL came out with an innovative solution!

The solution was Social Media Marketing! (I am happy) doing this post because as OMLogic, this is what we do, I am a Social Media Marketing Evangelist, and at OMLogic, we work closely with clients in creating Social Media success stories!

If you don’t have a defined objective for Social Media, you are wasting resources for your company says Meena, well, Meena I couldn’t agree less on this:)

Chosing the right Social Media tool/channel

We decided on Slideshare as a tool, we discussed with senior professors from established universities and after intense discussions and brainstorming we decided upon Slideshare which was the perfect tool for us to realize the full potential from Social Media for the campaign that we were looking for.

Employee First, Customer Second

The campaign as Meena remarked has been highly successful. Selected as one of the best campaigns to be discussed at Davos and other major case studies to be taught at Harvard. Meena speaks about how the entire campaign was positioned to create the outreach and shared how they strategically created the content for the presentation which she terms as generic in nature.

Sharing of statistics

Meena shared a few statistics with the audience which simply said that one of the major aims of getting people to a microsite especially created for the campaign was superbly achieved. More than 50,000 hits on the microsite is what we achieved in almost a months time. Our focused leads have increased from 40 to 60 leads a month, which we are satisfied with.

We created business, bagged a few major deals

Nokia and another big client is what we bagged from the campaign, though not specifically only from slideshare, but the entire campaign which has been on for quite sometime, but took the viral route once we decided on Social Media as a medium!

it is never a one man show and never a one stop game

We have a community page on Facebook and have a focused campaign at Linkedin, which is in line with the overall focus of the campaign.

Meena ends the interactive session with a high recommendation for Social Media Marketing, especially for startups and emerging companies who are looking to create tangible value and business results with a realistic budget and cost.

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Presenting the Second Blog Camp Delhi, LIVE, hosted by the Indian Blog and New Media Society!

I am here to present the First from India, Online Platform for Taking Events and Conferences Global!! OMShare

Ajay Jain one of the founding members of  IBNMS is not owned by anyone, its all of us working together and we have the volunteers coming together. We have technical sessions by our in house technical experts ad we are all going to be around to help each pther here in this conference or un-conference to be precise.

Truly an Un-conference. We also have DFC (I met a guy from the community and well would love to know more about them) taking a 3 hour session talking about photography in the afternoon. So if you are set out to buy a camera they are the people to talk to.

So I have completed my session, and am back at LIVE blogging the event!

Now we have Jasmeet talking about Mobile Blogging, Jasmeet is from Nokia. Jasmeet is the founding member at rediff.com and this is his first foray into Mobiles. Jasmeet is here to talk about the next coming medium.

The world is changing

So we are now talking about history of how we all reached here!? So, the world is changing okay…what is change, Jasmeet defines it for the audience! We are talking about Traditional media now. And well, Jasmeet says, for us the whole medium changed! The primitive way of doing business was not accepted by the emerging entrepreneurs.

So what’s changed?

Jasmeet talks about a 3 pronged strategy:

1. Access
2. Reach
3. Engage

If you have to play your game, you have to have this ammo with you! We started getting users from the community we started getting into the community mode and the whole game changed. Well, and now comes the same words that I have been hearing everywhere 1.0 and 2.0

There was a lot of types of content being churned out by users and hence we started thinking about platforms. Jasmeet smartly talks about the 2.0 domain, and he has rightly used the engagement model and presented it to the audience in an amazingly simplistic manner. Jasmeet is now answering a question from a participant on Ad networks.

Fortunately for us the mobile ecosystem is ramping up very fast and we are happy to be in this country!

Types of content, its an interesting perspective into personal content that Jasmeet has provided here. Content formats have changed. Why has this happened?!

Your main home page has changed to your page, if you havent realized it yet!

The fundamental reason of why webmail was created has changed! Hmmm…interesting download Jasmeet! Since the power of the mobile has come into play, things have changed and the concept of blogging in the traditional way would change as well!

The POWER of Social Media

Jasmeet gives the real picture of Social Media to the audience and I think all are in tune! Well, the definition of PRESENCE has changed! Well, and the good or the bad part is is that its going to change again! Sharing his experience at the Mobile World conference Jasmeet gives a new starting and emerging point on the best device that you have with all all day long – your mobile phone! Well, Jasmeet gives a whole paradigm shift in the usage of phones for what you do.

• GPS
• Traffic alerts
• Finding friends
• Extending your navigation to your car

Well, so the change is fundamental! And what do you do with this information presented to you?

1. Search
2. Locate
3. Choose

And now here is the scary part – well, in one integrated way, whatever happens on your mobile since the moment you have connected to a buddy, everything is trackable! Jasmeet has just now given an amazing usage of the maps that we use in and out! So, people beware of your bosses

Lastly well, a powerful point made by Jasmeet, is COMMUNITY!

We are set for a good good community ride! I agree no less Jasmeet!

Jasmeet.gandhi@nokia.com

The session is now open for Q and A!

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“Hi,

Finally my personal website is launched today (some .com). This website is the preface for the portal to be launched soon. Do have a look and Accept the challenge.  Pls note different levels have different results….so make sure to select the top level

regards”

This is an email which I received in my Inbox this evening. Now the mail has come to me from a person whom Im following on twitter. All I remember of this person is her anonymity. And all that I see on the slideshare slides that are shared by the person is More of Anonimity! And with this email, when I clicked on the given link, I was made to play a Tic- Tac- Toe game and when I won, well, there was a page where I was made to see a female character designed and some text written on the right which said, that there is a new Social Shopping site being launched in India, whose face is this “Anonymous” and who has been invested into by a multi million dollar UK shopping company.

Wallah, I’m being invited!!

Okay, so playing Tic- Tac- Toe was time killing anyway…but to top it all, when I cleared, I was re-directed to another page where I was asked to enter my E-mail ID to get an invite for the BiG Launch of the site when it would happen.

There is a Bloggers contest on

Let’s Kill time with nothing at all…blog about anything (but remember to leave enough information about your blog) so when this site launches (you become the first few) to blog about it and virality happens!! Well, and don’t worry you get to win Pen drives and a host of other goodies (so grab it before it goes down)

Do I leave my mail ID, to anonimity?

Hmmm…though anyway my Email Id is present at most of the Social Networks, but did I leave mine here? NO!

Lets’ talk basic here, Catch me if you can – Gone in 60 seconds, good stuff, and well for hollywood it has worked. And im sure it works here as well. With a catchy name and a twitter account to wish everyone a morning and evening…you are bound to see out of general curiosity who are you following with a peppy name?!

All this is very straight and I just didn’t like the approach of a Multi Million Dollar UK company

Well, launching a social shopping site is great, but if creating virality in the message and making people wait for you and want you, by being anonymous, well, I’d say not the smartest approach, though it may be working (no doubts) it would, you always find all genres of internet users and well, you would find many here!

To be invited at a BiG launch of a BiG Social shopping site would be content and more content on my blog…

Neither do I say this nor would I really place in high regards, any blogger who is being enticed by anonymity. I feel if your content is to be spoken about, you would be spoken about with regards in the blogging community and the message will spread! But you don’t really need a tactical approach to get to the right people, they are there, present and hence all you need to do is simply let them know and they would be glad turning up the volume!!

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