India market and the SaaS/Cloud Computing landscape – Session three of the NASSCOM EMERGEOUT Conclave
Speakers: Kishore Madhyam – CEO, ImpelCRM, Sharad Sanghi – CEO & Founder NetMagic Solutions, Chandra Prabhakar – Global Head, OnDemand Solutions, Ramco Systems
Moderator: Ibrahim Ahmed – Chief Editor, Dataquest, Cyber Media group
Now we have Mr. Ahmed moderating the session, adding a quick point, I think one of the earliest propagators of cloud computing was an Indian professors in the US. The entire mindset about cloud computing and on demand computing is rising and therefore I am very very positive about the same.
We are glad to see the rising interest and concepts like this are going to be very very powerful. Ibrahim is now introducing the speakers on stage.
Interesting to understand from Mr. Sharad Sanghi from netmagic solutions on how netmagic understands cloud computing. I am particularly interested in knowing how easy it is to scale up and scale down applications using cloud. Making things simpler for the delegate to understand, we have Sharad simplifying the cloud and showing us the silver lining with it, along with some very interesting numbers.
Driving factors in india:
- Low cost
- High operational efficiency
- Elasticity
- Scalability
Sharad is creating the picture of how start-ups and emerging businesses are adopting the technology and what factors really are pushing the same out.
As long as you do your capacity planning well, cloud computing surely works
Energy efficiency is a crucial point Sharad has taken up, with cost of power going up every-time, Cloud is surely a solution. Sharad now ends his session with an introduction to the architecture.
And now we have Kishore from PK4 software. Kishore is a friend and I surely have seen him EMERGEOUT connected through the NASSCOM EMERGE community. Kishore starts sharing some very interesting numbers showing the delegate the Indian market. There are phenomenal names to follow in the saas space.
I personally like Narasimhan’s way of sharing his own learning’s saying that he may not be an expert but he has learnt
And we’re still not talking of the bottom of the pyramid says Narasimhan. Its amazing what people can do with software out in the field.
Narasimhan is now talking about how they as a company operates. We have got one of the largest optical brands in the world. Interestingly Narasimhan is now sharing his companies sales model.
- Adwords
- Website
- Eva
- Purchase
- Renewal
Being a Social Media evangelist myself, I can surely agree and connect to what Narasimhan is talking about. Sharing an example how the bounce rate to his site drastically reduced with a redesign of his website.
We dont have the freemium model, but yes you can have a free eval fo 15 days
Pricing is always an issue says Narasimhan. the biggest issue in this model is that companies don’t pay periodical. systems don’t exist in these companies. Training is a big issue, its critical but its expensive. There are always engineering choices to be made.
Narasimhan is actually creating the real picture for the delegates. I am particularly likeing the way he has simplistically made sense of the challenges and the headroom both which is available in the space.
What we don’t know:
- Decisions happen very quickly here
- Web – 2.5 % EVAL – 2.5 % purchase
- us or the market?
- Feet on street
- traditional model is beguiling
- Partners
- “pull” more important than “push”
- Mobile client software
- Not enough uptake
Now we have someone from Ramco Systems sharing theri experience as how did they deploy the technology. We have been focusing predominantly in the ERP space since its inception. We have been in the business with the SaaS model since the last 2 years making it available to the SME segment specifically.
Sharing his learning’s, he speaks of the challenges SME’s go through.
- Business challenge
- IT challenge
There is a lot of SME segment who are looking for such applications to counter these challenges
We are now seeing what the Ramco OnDemand ERP has for the enterprise scale operations. Talking about numbers, we are now understanding how Ramco has expanded with over 1500 customers who are satisfied with the deliverable(s). We have our own data center in Chennai.
The inability of the SME segment in deploying solutions in their own premise, creates a reference for us
We are now looking at the industry wise break up and how ramco is present across the various business verticals. Talking about the benefits in the various verticals, its interesting to know how technology is spanning across the business arena and how value is getting created far across.
This particular product will always be evergreen
We are now in the Q&A mode after a very comprehensive session. I am glad to be blogging the session and create value for many followers who are reading this blog.
