I landed back from Mumbai just yesterday and surely it was great LIVE Blogging the biggest Leadership event ever in India. Out of my many experiences in the financial capital of India and the city of dreams. Bollywood stars and the rest, I found this very amazing example of simple yet striking innovation by an entrepreneur.
This is what I found:
What you see in the picture above, no its not a Google van! Its the freshest and the best Gola (ice candy) made of fresh mineral water and fruit juices called Gogola India.
I bumped across this van while I was going for a meeting on the Hill street near the Globus mall in Mumbai and just for the fun of it and to interact with the van guys, I did buy two Golas from the van. The van looked pretty okay (a second hand maruti van) with all the electrical machines inside to make a good gola in seconds.
Interestingly, the menu is like an IE page, which gives you all the options of the various flavors available 
simple, yet unique!
The Revenue figures of a single van which stands since 12pm till late in the night and keeps rotating in between two streets in Mumbai are:
- Daily sale (golas): 300 (in good times) 150-200 (in normal business days)
- Price per gola : INR 30
- Positioning of van is changed on weekdays and weekends
- There are more than 10 vans in the city, doing the rounds
My Feedback and Comments as an Incubation Consultant:
- Good to see that the logo has been duly trade-marked (good asset)
- Good revenue model (taking in consideration, all operational costs, costs of building the supply chain, maintenance of vehicle etc.)
- Simple and effective!
The Gola I had, was pretty good and was surely packed in a healthy manner, with properly kept juice/ color bottles.
I very strongly feel, the kind of Innovation we have in India, is amazing! Its simplistically brilliant and a concept which can surely become into an auto-generating proposition, and once your brand is recognizable, and you have a size, you can diversify.
Kudos to the entrepreneur
