Have you ever thought of the fact that why things become unpopular?
While searching on this topic on the internet, I stumbled across this recent study which shows trends which define consumer behavior towards brands. The study reveals how brands become unpopular.
What triggered this thought in my mind?
Interestingly enough, what triggered this thought is a telecast I was watching on Fox History on how the concept of SuperMarkets emerged and how it has revolutionized the way people looked at buying and hence emerged brands which connected with the consumer.
“But at the same time there were brands which lost in the race, they were there, but somehow became invisible to the consumer”
While studying these trends, what I found out was that in todays fast paced times, the consumer is being hit with so many messages across each second that its normal for a human to remain with some and the rest are given the slip.
Fast and the Furious
Shopping in a retail supermarket where you have multiple choices of any given item is surely the best way to get lost.
So how do brands in these times keep up?
Well, you need to create a differentiation (No, I am not talking about a differentiation in your product) that is surely a crucial part for your product anyway, what I am reffering to is the differntiation in terms of catching hold of your consumer who has lesser time than he ever had. You need to make your brand be there with your consumer not aiming to be holding onto them, but simply make sure that you emply factors enough which give you the right place and the right time!
“Don’t try and buy the loyalty of the consumer in such a short time, get their attention“
All of this may sound pretty obvious and familiar, but I wonder why marketers have not been concentrating on just this one factor?! I fail to understand that why are brands after me in buying my loyalty. I shall become loyal to you if I get you at the right time and in time! Coz, what I am is short of time!
