MASTERCLASS

Its never been easier to tell your story and that’s why its never been harder to make people to care

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Its never been easier to tell your story and that’s why its never been harder to make people to care

Anybody can tell a great story and publish it in no time on the Internet. This is the greatest advantage that social media and the web have created for humans.

I believe that everybody has the ability to tell a story. In fact with access to social media you can even develop a strategy to distribute the story to a certain audience.

Its never been easier to tell your story and that is exactly why its never been harder to make people truly care about your story.

In the age of social media, getting people to listen has become the hardest. 

When your ideas make people trust that you will improve their lives, they care about you.

There’s never been a better time to reach out and inspire the world. But again the people you are trying to engage are bombarded with noise on their feeds. It confuses people. It makes people switch off.

Can your ideas make people believe that they can have a better future? This is exactly what your public narrative must be.

The greatest storytelling is about sharing ideas that make people believe that you are going to help them create a better future.

About the author:
We help founders unlock their time by ensuring that their teams use a system, tools and processes to achieve goals within time. This increases the team ownership, productivity and turn around in time. The founders focus on more valuable actions, grow less concerned about the teams productivity and everybody creates value greater than themselves.

MASTERCLASS

The most important step in creating a popular podcast / video web series

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The most important step in creating a popular podcast / video web series

Everybody’s talking about how to create great content and of-course how to do insanely great content marketing?

Almost everybody is also talking about videos and podcasts being the next great content tools/ formats/ ideas that are more meaningful and lead to higher engagement.

So what is the most important step in creating a popular podcast / video web series that gets serious love?

The most important step has two elements to it:

  • NARRATIVE DESIGN
  • PRE-PRODUCTION

Narrative design is about investing quality time to create a powerful narrative. A powerful narrative achieved “2” goals:

  • It is meaningful for the audience that it is meant for
  • It helps the individual / business achieve its goals 

So ensure that you invest quality time in creating a powerful narrative.