Canon, one of the leading players in the market with some of the best in class imaging products to boast of, makes it Difficult for me to Find a Digital Camera on their India Web site!
Canon India web site is what I call Simplistically Complex
So, here is the Home page of the Canon India website.
The roll links on the right hand side are good to navigate, but, once you hover your mouse on the links, there are expandable lists that open, making it MORE DIFFICULT for me and making me CONFUSED.
All, I wanted was, to simply know how to best understand a Digital Camera and get information on how to buy one. I was recommended to canon by one of the flickr group people whom I met at WordCamp India at New Delhi.
If you Scroll Down the page a bit, you get to see a combination of images:
Okay, so these are great navigation points, but the worst part is: NONE of them is a Hyperlink! apart from the heart shaped click here image
None of these images lead me to any information. Simply put, if the image on the left most side, which says how to buy the Ideal Digital Camera, would have lead me to a new page, where I as a layman could have gotten some information on the conept of Digital Cameras, and then some options from Canon divided into the Beginners, Professional etc. ranges, it would have been so eay for me to arrive on a decision.
Basic sense of design – Its lacking
When you design a web site, one of the most crucial things that you need to understand is its for your customers to interact with. Keep the end customers perspective in mind. having an aesthetic and simple design with cluttered inner details, is like saying that you have a 3 step registration, and then after filling in your name and details, you are redirected to the next pagem sayign Step 1 of 3.
The Canon Blog
Okay, so I thought, if I cant access the information on the site easily, it would be easier for me to leave a question, or find an asnwer in the blog community at the Canon Blog, I registered on the same, and found it to be nothing more than a strain on the brain. It couldn’t serve a simple purpose, that is helping me find a suitable Digital Camera.
Search: How to buy a good digital camera
And the Canon blog shows results which area of no use at all.
These are the kinds of discussions happening on the Canon Blogs which have been hosted on ibibo.There are no product reviews easily available and I haven’t still gotten to see a video may be, which would show me a practical usage of the digital cameras.
It took me 20 minutes to write this post, in this time I could have Purchased a Digital Camera from Canon
If canon looks at this, probably if they have someone monitoring Google reader in their organization, they would get to this post! You have confused clients, respond back to connect with them!
