Well, this one is going to be short and sweet. Since the past few days I have been hearing a lot of buzz about this new movie which released this Friday: Delhi- Belly! Though I haven’t seen the movie yet, but well, I know one thing for sure, its music is creating a whole connected scene with the intended audience. Especially this one song: bhaag DK Bose!
One interesting thought that came to my mind which connects with a line from the song where the singer says: Ohh by God Lag Gayee kya se kya hua?!
With the increasing inflation, almost everyday, prices of every commodity which is used by a normal household, is increasing and hence the need for discounts and sales arises all the more. It becomes normal human behavior to think of reducing prices one way or the other. Probably this is one reason many deals and discount sites are starting and doing so very well.
But lets stop for a moment and re-think it all, while you need discounts, you should be able to get them whenever you want and almost every-where you wish to. The Synergy Discounts Card actually helps you do just that!
So its as simple as walking to a partner store (it might be a food joint, a fun joint, a movie hall) and all you need to do is flash your Amity Synergy Discounts Card with the card number and wallah, the first wave of smile comes with at least a 15% discount.
As always, I never write anything on this blog, which has not been experienced by me, this discounts card is one thing I sure keep in my wallet daily. Who knows where you get a chance to save some money!
This video shows how easy it is:
So go ahead, get hold of this card and always remember, a penny saved is a penny earned.
Happiness comes branded now and I am not kidding. Take a few seconds to close your eyes, before you actually read this post further. Close your eyes and confess, how much time do you get for your family while you are working? Whan all do you really go out and have un-adulterated fun?
Which all times has this thought NOT cross your mind, that of savings and increasing prices and money management?
I bet, almost everytime. In the times that we live today, when almost everything around us is changing rapidly and the race to earn more towards a better future is where you will find everyone running, the great fun times with all the love with the family is becoming a concept.
Now save everytime when you have fun with family!
No, I aint kidding, now you can actually save every-time you either shop for clothes, have a fun time at a sports centre, take a health package, go for a dinner, buy flowers, get your hair done, order pizza, stay in hotels, work it out in Gyms, shop for music, movies, take ayurvedic massages. These are actually some of the most common things which we do with family, while we have the time.
Lets take you on a dinner in Delhi
A good dinner in Delhi for 4 people at a fairly well placed dine-in will cost about INR 2500- 3000. What if you save 20% on this bill, which will be INR 600 on INR 3000, which obviously is not a bad deal!
Penny saved is a penny earned
Someone very wise once remarked: a penny saved is a penny earned. And in times that we live today, being a little smart can help you save many of those pennies. From small to large, the most known retailers of the country today are reaching out to these discounts and deals sites to increase sales and footfalls. The list is endless.
The catch with these sites is they wait for a tipping point, as a group buying discount. You get the deal only if the tipping point reaches, else you get your money back
But obviously if I love something, I would not wait for many people to love it, before I have it with me for a discount. That’s where I feel the Amity Synergy Discounts Card wins the game. With almost every retailer across the country giving exclusive deals to Synergy Discount Card, all you need to do is to flash the same wherever you go and wallah, you will get anywhere between 10 – 50% discounts on some real useful products.
From Pizza hut to S. Oliver, Vibes to Yo! China, from Hotels in Jaipur to Book shops in Gurgaon the Synergy Card is active pan India.
A note for all those reading my blog, NO, I am not obsessed with deals and discounts but YES, I am onto my quest for really learning as to how are these companies making it so big. What are their business models and what’s really happening at the back-end?
My latest post on how I got through the Amity Synergy Card which offered these fantastic discounts was liked by many people and I also got some requests to probe in further. I hence made up my mind to go ahead and meet the team behind the idea and how they are executing it.
My Experience: Count by Count
While I met the super energized team behind the Amity Synergy Card, my first impression was a fantastic mix of Youth, Experience and a free minded and open to innovation investor. So as I went ahead understanding their strategic thought and how it all happened, I found it very interesting to know the story behind how it all started.
Good to know that this is not a card which initiated as an influence from many others in this domain
They started in-house and did a proof of concept at Amity University, which obviously is a behemoth. Its in one word huge. The proof of concept was to look at how Amity students use the card and to understand the audience. And wallah, the results were astounding. Students loved the concept.
What’s the proof? Well, the 82,200 fans on facebook page is enough proof, aint it?
Hmmm, so I asked the team about how did they think about taking it further?
In one tone, everyone answered, we were sure its going to work out and we rolled the Amity Synergy Discounts card as a B2B offering. Though we are also stepping to the B2C domain. Interesting to note this.
B2B, B2C and Now its B2E!!
There are many things which companies today do to ensure that their employees are motivated and that they perform their level best at all times. Various companies have different sets of incentivized structures which keep the employees engaged and motivated to perform. The Synergy Discount card makes a lot of sense here. If you reward an employee telling him, that almost whatever he purchases from now on, will be discounted, obviously he will be happy. You are a smart organisation if you are helping your employees save money when everything around seems to be only rising up in price.
Interestingly Synergy Discounts card has some very interesting examples of how its Co-branded with various medium sized companies and how it has worked out very well for them, the companies and the employees.
For Start-ups and SMEs its Makes Most Sense
The Card according to me makes much sense for start-ups and SMEs. Whether you are a services or a products business. Interesting discounts on everyday products that you buy obviously makes for a great return on human capital happiness investment.
How Can You Order This Card for Your Company?
You can actually send an Email directly to Abhishek Pandey at: apandey2@amity.edu and the rest gets taken care of.
Drop in your experiences and comments about the Synergy card and any other interesting ideas you might have of usage for the Synergy Cards team. I’d be happy to forward it to them!
Over the past couple of months, while supporting many clients in creating success with innovative New Media efforts, by helping them reach out to their target audience, a good chunk of what we do is RESEARCH on the CONSUMER BEHAVIOR.
Now obviously, I am not suggesting that we work only for products. But to create success with any client, we have to understand the target segment in a much deeper manner. Many a times, interact with the same if need be.
The Female Consumer
One of the interesting insights emerging overtime has been that of the female consumer. Now at very stage of her life a woman is a consumer of products/ services, like every other human. But specifically if we focus on the age group between, 18-35, these are the mot active consumer segment.
The Other Day at The Market
I was at Lajpat nagar, one of the biggest and the most crowded markets in New Delhi. Standing in front of a shop, I witnessed a pattern. Right parallel to where I was standing was a shop with a dingy staircase which led to a small shop on the first floor.
To attract customers, (the ladies) this shopkeeper, had two guys standing downstairs, shouting at the top of their voices, jeans – denims, tops, madam please aaiye, ekdum naya stock hai (madam please come and visit us, we’v got all new stock with us)! And i noticed many women just went past, without paying much heed to this guy!
Suddenly this group of almost around 12 ladies came and this guy shouted the same words, and they went past, only to return back, when this guy shouted again, Madam sab SALE mei hai (madam, we’v got an attractive sale). And suddenly there was a whole group of 12 ladies walking upstairs.
Now obviously I looked at the guy shouting and we both smiled across, understanding each other’s mind.
What Does SALE does to a Woman?
I went across to almost majorly all women I know and did an impromptu study as to how the word SALE changes the decision making behavior of a lady in the mentioned age group. And I was astonished to see it, almost all women react the same way to the word SALE.
The SALES CYCLE
To understand the SALES CYCLE:
upon hearing the word SALE, majorly all women, immediately get interested
even if they have enough of it, they may still consider stocking up the good, just that it is under SALE
many women, also believed that this SALE concept, is just for eyes and actually has no relevance, but still they said, they get so interested when they hear the mention
Interestingly SALE as a word has a common perceptive level effect on women who then go through respective sales cycles in their minds, while making the purchase.
As influential the female buyer is becoming, with the new generation being in a way led by women, the purchasing patterns of a family are going to largely depend upon how the leading lady decides. Corporate hence have to align themselves with the thought while creating products which are to suffice the mentioned target audience.
"We thought we understood social media marketing and seo optimization fairly ok but after our one on one session realized many of the fundamental mistakes we were making plus learnt many new tools. Overall an investment I would recommend every entreprenuer to make"
- Nidhi, Founder CEO, Pinnacle Works
Over the past couple of months, while supporting many clients in creating success with innovative New Media efforts, by helping them reach out to their target audience, a good chunk of what we do is RESEARCH on the CONSUMER BEHAVIOR.