New Media, Marketing and Entrepreneurship

Its 2:04 A.M, as I am sitting at the Until ROI office, and looking at dreams outside the balcony on the third floor. Its the Delhi skyline, I am looking at and its a quiet time, when nothing sounds except you and your heart and those many sleepless dreams!

And as I sit here, at such a time, I am doing two things:

1. Working to make sure all the deliveries to our clients are completed on time
2. I just saw the entire 12 part series of “Inside The World Trade Center” by Discovery Channel on YouTube

“And as I just finished seeing the series, I am filled with anger and hope, death and life and many other emotions at the same time”

Well, and as they say you can never predict the future, just keeping the thought in my mind, I write this post, and to start with I want to thank everyone from my family to friends, some people who I have been really close in life, all whom I have respected more than my life and many others, who I know I remember deep down in my heart! Especially I thank my family and Suhita Poddar, who has kept the ultimate faith on me and Until ROI and being from London School of Economics still offered to join a rising start-up rather than go in for a great comfortable job!

THANKS FOR WHAT?

Well, thanks for making me the man I am. Thanks for giving me the heart to proudly say, that today I am an entrepreneur, not because I wanted to make a lot of money and be rich and famous, but actually if I share the real story in my heart, its about, how I always wanted to join the Indian Air Force and achieve the dream called INDIA.

I COULD NOT BECOME AN AIR FORCE OFFICER, I CHOSE TO BE AN ENTREPRENEUR!

Due to whatever reasons that I could not become one, I found my calling in the purpose which I have deep inside my heart since I know of myself, which is, to see my country, my INDIA as one of the fastest and the biggest superpowers in the world. That no-one, and I mean no-one ever calls us the 3rd world country.

And today for the first time in my life, I want to share it with the world. I became an entrepreneur, well, to make INDIA a superpower. YES! to many it may sound weird, and this may come as a statement to just boast on, but I challenge you, to join Until ROI, I will promise you one of the fastest growing careers, though we are a very small company right now!

You know why I can confidently say this? well, because you will be joining this company with a vision of INDIA and when INDIA grows, we will anyway grow up and that too much faster!

INDIA IS MY STORY!

INDIA is my story, Iv always been passionate about this one feeling called INDIA in life. After not succeeding to become an Air Force officer, I decided to be an entrepreneur earning a meager 15k a month, living in Delhi, being responsible towards the family. I knew being an entrepreneur would be one of the best ways I can really fuel the fire. Create employment, Create New Dreams, Empower other people’s passion and get the real determination out of them!

I CAN GET A COMFY JOB

Yes, I can get a very comfy job, leading marketing for a major corporate, but well, where is the empowerment of thousands and millions of others? That’s my calling!

WHAT WILL THEY SAY WRITING MY OBITUARY?

They will write, this was that man, who showed us how to see dreams and fight till the very end, even if all hell broke lose, even then, fight it out and he empowered us to create the dream called INDIA.

WHAT AM I DOING AS OF NOW TO JUSTIFY ALL I AM SAYING?

At Until ROI we have a mandate, set by me as the Founder and CEO, that every 10 paying clients that we get at Until ROI, we sponsor the education of a poor and DESERVING child! And I will make sure that we take personal care in raising that child and chose the best out of them to hone them into leading organisations of tomorrow’s INDIA. And mind you, we are still a small company, a start-up as they call us!

I CALL YOU TODAY!

I call you today – yes, the one reading this post, if you feel there is some part of your heart, which is screaming out to achieve your dreams after reading this post, well, give me a ping and we will talk about exploring opportunities of working together to achieve this dream called “INDIA”! Write to me at careers@untilroi.com and we will live the dream we call INDIA!

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I landed back from Mumbai just yesterday and surely it was great LIVE Blogging the biggest Leadership event ever in India. Out of my many experiences in the financial capital of India and the city of dreams. Bollywood stars and the rest, I found this very amazing example of simple yet striking innovation by an entrepreneur.

This is what I found:

What you see in the picture above, no its not a Google van! Its the freshest and the best Gola (ice candy) made of fresh mineral water and fruit juices called Gogola India.

I bumped across this van while I was going for a meeting on the Hill street near the Globus mall in Mumbai and just for the fun of it and to interact with the van guys, I did buy two Golas from the van. The van looked pretty okay (a second hand maruti van) with all the electrical machines inside to make a good gola in seconds.

Interestingly, the menu is like an IE page, which gives you all the options of the various flavors available simple, yet unique!

The Revenue figures of a single van which stands since 12pm till late in the night and keeps rotating in between two streets in Mumbai are:

• Daily sale (golas): 300 (in good times) 150-200 (in normal business days)
• Price per gola : INR 30
• Positioning of van is changed on weekdays and weekends
• There are more than 10 vans in the city, doing the rounds

My Feedback and Comments as an Incubation Consultant:

• Good to see that the logo has been duly trade-marked (good asset)
• Good revenue model (taking in consideration, all operational costs, costs of building the supply chain, maintenance of vehicle etc.)
• Simple and effective!

The Gola I had, was pretty good and was surely packed in a healthy manner, with properly kept juice/ color bottles.

I very strongly feel, the kind of Innovation we have in India, is amazing! Its simplistically brilliant and a concept which can surely become into an auto-generating proposition, and once your brand is recognizable, and you have a size, you can diversify.

Kudos to the entrepreneur

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