Events

The Proximity Principle At Events

What’s the proximity degree at your event? This is the first question that I ask the core teams responsible for designing events. The usual answer is ’round table seating’/ ‘theatre style seating’. Many describe the design of registration table, stall area, food area etc. Why are people coming to your event? Networking is one of the top factors that pulls people towards attending a certain professional gathering. The primary consideration hence for any event design…

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Events

Events Drive Curious Email Sign-Ups

How can events drive Email Sign-ups? An important and unique part of the human nature is curiosity. Its the human curiosity that drives exploration and often the hustle to find/ build new solutions. Events raise curiosity. They open the road to possibilities. Events raise curiosity! Events are an incredible way to capture someone’s curiosity. When a person moves from his/ her comfort zone to visit your event, its a strong signal that he/ she imagined…

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