Investor Relations/MASTERCLASS/Revenue Maximisation

So your customer pays $1 today, when will he pay $5 in your proposed lifecycle?

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So your customer pays $1 today, when will he pay $5 in your proposed lifecycle?

The smartest entrepreneurs in the world know the answer to the question above. They know it not in theory. They know it not by creating jazzy excel sheets and business models.

The smartest founders know revenue maximisation from their customers because they have gone through several important cycles of ‘knowing the customer’ and ‘what top value is he/ she paying for?’

What does ‘know your customer’ actually mean?

One of the most important elements of knowing your customer meaningfully enough is to understand if he/ she is truly your customer? An important sub-element is to understand how will this customer fit into your revenue maximisation goals as you create more value over the lifecycle?

Revenue maximisation happens with revenue, not on excel sheets

Our investor relations advisors work with entrepreneurs to help them build trusted investor relationships. The one important step in the journey is to prepare fact sheets that do not have random percentages and assumptions. A strong fact sheet gives a deep view of the founders maturity especially in understanding the customer and the proposed revenue hence.

The founder’s depth of understanding the customer lifecycle and the customer will always lead to building a successful business that is trusted by investors, employees and other stakeholders.

Investor Relations/MASTERCLASS

How we engaged 4000+ investors for a US based social media app for the next billion

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How we engaged 4000+ investors for a US based social media app for the next billion

In 2018 we were hired to design and execute an investor relations plus fund raising campaign for a US based social media app. This app is aimed at the next billion users in emerging countries. This was a crowdfunding campaign. The company had previously raised money successfully via crowdfunding in the US.

The campaign, the approach and the results

  • Campaign name: Rise and Shine
  • Approach:
    • Research + Strategy: Define investor categories
    • Media + Content: Design a property to publicly thank investors, meaningfully get to know them and make them part of the team
    • Technology: LIVE videos, webinars and a platform that was designed to engage the investor community
  • Results: a successful multi-million dollar fund raise + large brand visibility

But we achieved something far greater which we did not foresee first

We won TRUST. 100% of these investors were individuals and what we collectively achieved was their trust.

TRUST leads to referrals and loyalty

This is exactly what founders need to understand. You must establish trust. You need to meaningfully know your investors and make them part of the growth.

Investor Relations/MASTERCLASS/Revenue Maximisation

Instead of chasing investors with Bplans, build meaningful relationships with them

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Instead of chasing investors with Bplans, build meaningful relationships with them

As a firm we have been engaged by a US based social media-app company with headquarters in India and Nepal. For a little over 1.2 years we have been managing relations with the 4000+ investors that have placed their trust and money in the company. 

So, what is required for successful fund raising?

  • Build meaningful and deep relationships with your potential / to-be investors

Do not chase investors with random business plans. They get them in truck loads and most of them either drop out or find the eye of an associate who has this truck loads to sort.

  • Invest at least 4 months to build this relationship: share important signals with the investors/ their fund associates (with your investor relations 3 pager)

If you are a founder with successful past exits, please do not invest your time on this post. But if you are a founder raising money for the first time OR someone raising pre-series A or series A, be prepared that it will take at least 3-6 months. Relationships, especially of money do not get established in a jiffy. At least the successful one’s.

  • Gain the respect of the investor, more than the money

The day you gain the invest of the investor. Even if he/ she is not directly going to write you a cheque, you will get trusted recommendations that will get you closer to your goal.

There is a clear method to all this madness of fund-raising. We invite you to engage our investor relations advisors to go through this journey together.

About the author:
Time and Growth Advisors helps companies maximise revenue with training people, introducing technology and initiate customer involving initiatives.

Investor Relations/MASTERCLASS/Revenue Maximisation

Vision, Trust, Clarity, Metrics are the foundations of successful investor relations

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Vision, Trust, Clarity, Metrics are the foundations of successful investor relations

Whether you are an entrepreneur that has raised venture capital or a creator that has raised money via crowd-funding or a public company, investor relations are important.

Following are the 4 foundations of successful investor relations:

  1. Vision
  2. Trust
  3. Clarity
  4. Metrics

An investor is somebody who is trusting the founder(s) to spend his/ her money a lot better and create much bigger value. The value will translate into wealth creation if the investor – investee relation creates positive breakthroughs.

Investor relations begin a lot before you get the money in the bank

For founders it is important to understand that investor relations begin much before you get the money in the bank. It is a ‘relation’ that is akin to getting married. There are times when you get frustrated, when you do not like each other’s views and you fight, but you have to let the principles / foundation drive you.

Design your investor relations communication with the above principles. You will create more powerful and valuable relationships.