MASTERCLASS

Why does Mukesh Ambani’s public narrative attract the world?

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Why does Mukesh Ambani’s public narrative attract the world?

This post is majorly my reflection of Mukesh Ambani’s speech that I heard yesterday at the Indian Mobile Congress, 2018.

I was standing with my camera about 20 steps from Mr. Ambani whose speech got a rousing acceptance. I also noted something interesting. The media persons around me swung into action when it was Mukesh’s turn to speak. Other industry stalwarts spoke before him.

Other speakers caught people’s attention. Mukesh caught people’s aspirations.

130 crore Indians are getting connected

Reliance Jio is fundamentally changing India. This was one of the biggest, the most audacious bet that Mukesh Ambani made. I am sure there might be islands of doubt, but Mukesh and his team at Jio are writing a new history of the new India. The world is watching.

What made Mukesh’s public narrative so appealing?

  • Mukesh’s entire speech was full of the vision of India
  • He spoke of how Jio is connecting the rural India and how that will open up a larger economy
  • He spoke how India was considered amongst the poorest countries, which is not true anymore
  • His choice of words were not about his company, he did not mention Jio several times, he did not rant about any policy makers. He garnered everybody’s respect because he captured their aspiration.

From the media journalist at IMC 2018 to the delegates, everybody was thrilled to hear Mukesh.

If India is your audience, aspiration is the common denominator

IF there was an aspiration metric to measure for global economic growth, India will top the charts everytime. I can safely assume it will happen for at least the coming 2 decades.

India

Trust Before We Transact – The India Bridge

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Trust Before We Transact – The India Bridge

Trust is the fundamental that sustains and grows business in India.

Trust Before We Transact

The Indian business ecosystem is driven by relationships. We transact a lot more basis the ‘comfort’ that we enjoy in our relationships. The fine layer of trust that exists in our business fabric is what drives growth.

Trust?

Trust comes in several formats.

  • If you are a global technology giant like Google, facebook, YouTube, people would adopt to your service simply because the larger number of people they know around them are using this service. Remember, its because of the “people around them”.

Of-course there’s all the talk of single-user-utility, India works on trust. I say this with 100% confidence in my understanding of India.

  • In my second startup, I raised the first INR 5lacs (approx $8000) from a gentleman who possibly knew its not going to work, but he invested in me. He placed his trust and hence his money on me (Paritosh).
  • Most early stage angel investment in India happens of-course on business logic, but a lot more on the trust in people driving the vision and execution.
  • I know of a senior executive who recently took over a companies operations (that was shutting down). The first money that he raised to make it possible was simply basis the trust he enjoys with the people who have seen him over the years.

Thousands and possibly millions of such small and interesting stories exist in our society.

Build Trust and How?

The first thing that you must do as a business in India is to invest in building this layer of trust with hires, partners and customers. This one investment done right will go a long way in your business success in India.

Trust is people. Hire people basis the trust they enjoy in their respective communities. On-board partners that enjoy a similar trust in the business circles.

  • #1: Make trust as the fundamental factor for how you transact in India.
  • #2: Communicate trust. Across all your public and internal communication, establish trust. As the TATA Group, it works.
Billion/Digital Desh

By 2020 – India Will Have 1 Billion Unique Mobile Subscribers – Google

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By 2020 – India Will Have 1 Billion Unique Mobile Subscribers – Google

India is an incredible growth story and it is here to remain and sustain for the next few years.

Global investors and entrepreneurs realise that the next billion users that will adopt technology, smartphones and the Internet at a much faster pace than the western world are in India.

The Next Billion User Countries

Google calls a set of countries as the next billion user countries. Of-course what works more in India’s favor is a strong government and an aspirational human capital that’s largely under 35 years of age. Brazil, India, Indonesia are in the top 10 next billion user countries based on search query volumes on Google search.

From Google I/O 17

See this video from Google I/O 17 that gives more insights into where the next billion users are.

From Digital Desh By NowFloats

Digital Desh by NowFloats is going deep ‘Inside The Internet Of India’ with its Digital Desh Drives. Do grab the Digital Desh 3.0 Report to understand the core challenges and opportunities that exist.

Bharat/Events

The Next Billion Indians – No Formal Education, 4800 Books Make Them Smart

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The Next Billion Indians – No Formal Education, 4800 Books Make Them Smart

I recently attended a 2 day conference at the Godrej India Culture Lab, Mumbai. The Lab is a place for all kinds of people to meet, share, inspire, amaze, thrill and cause valuable collisions that make this world a better place.

4800 books, first generation English language speakers and a debate on GM crops!

One of the speakers showed a story of a small private school somewhere in Coimbatore (India) where he was invited to judge a debate competition.

He assumed the debate will be another one of those usual topics (because the eldest student was class 10th). To his surprise the students were discussing GM crops and deliberated with strong facts from published reports/ papers in the US.

Ref to speaker: P Sainath from PARI

What’s so special in the paragraph above?

The students were from lesser fortunate background. Most of them couldn’t afford a private education outside their village. None if their families have ever spoken English. They don’t have proper access to Internet. To top it all, all of what they know is thanks to the 4800+ books that are part of their library. Its these books that have shaped their senses, understanding of the world and a deep sense of fact based argument making.

The library, the books

The next billion Indians across Tier 2&3 cities are learning in many different ways. The usual education system that most of us have been through is no longer the only standard that’s driving India forward.

Education and literacy is an incredibly opportunity (for Bharat) if you were to create a billion dollar business while creating valuable impact for your customers.

If you are keen to understand the next layer of connected users across Tier 2&3 cities in India, reach me:

Reach me at: paritosh(at)paritoshsharma.com/ facebook / twitter / Linkedin

Featured Image Credit: Glen Noble

Digital Desh

From भारत to Digital India

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Change is the only constant. The kind of change and the pace of change that we are seeing today around the world is something that not many would have expected as soon. Humanity is evolving.

The human spirit of challenging the set world order and the way the world works is pushing humanity to a whole new realm of existence.

From भारत to Digital India

The new world order is not about oil or guns. Its data. Data comes from consumption and India is the second largest consumer base globally. We are a billion+ people and growing.

There was a time when India took the lead in IT by becoming the world’s back office and development center. Tables have turned and its time India emerges as a leader in the global digital transformation.

What’s happening inside India?

Most reports speak of large numbers representing the Digitally connected India; but most people yet do not know how is भारत actually using Digital. In भारत I include (MSMEs, SMEs, Village level entrepreneurs).

Its important to travel across the country to understand what’s on the ground. How small entrepreneurs are changing the course of this great nation and the world. How their rise is improving lives for their families and societies around.

They don’t call it “Incredible India” just like that. The journey From भारत to Digital India is incredible and I am at it.