MASTERCLASS

I cannot blow my own trumpet – no personal branding for me!

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I cannot blow my own trumpet – no personal branding for me!

You have so many incredible years of experience, you are a growing founder of a business, you are a successful sports-star, you are an insanely creative artist. Why on earth will you not share your insights with the world and make this world a better place? Build an open world, it creates magic.

This is the only question that I ask all the leaders I meet is the above. If you believe in an open world that creates value for everyone, you must build a powerful and personally driven public narrative.

MASTERCLASS

Fake it till you make it does not apply in building a trusted personal public narrative

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Fake it till you make it does not apply in building a trusted personal public narrative

I keep hearing at conferences and otherwise on the Internet from young entrepreneurs that it is okay to fake it till you make it. I don’t agree to the idea of faking it in any way. There is no point faking anything.

Do not fake it especially if it is your personal public narrative

The playbook that I share with my customers has the above amongst the top “5” fundamentals to always follow. In no way can you fake it and build trust. Similar to how you cannot build fake personal relationships, you cannot and you must not fake it even while you are trying to make something of value.

It will come out. On the Internet people see through you a lot faster.

You cannot assume yourself to be the smartest in the room. If that’s the case, you are in the wrong room. This room won’t add to either your growth or your business.

So what must you do?

  • Be authentic – you are who you are
  • Share gratitude – gratitude spreads. When people speak positive about you even when you are not around, that’s when you become successful
MASTERCLASS

What is the most valuable reason that your customers pay you for?

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What is the most valuable reason that your customers pay you for?
  • Why do your customers pay you?

  • If you were to increase your price, will they find an alternative?

  • What exact element of your overall offering do your customers value the most?

You must find a no frills, no jazz, no cover-up answer for question #3. This is exactly what will define your public narrative and the exact story for your sales and marketing teams to engage your customers with.

For some of you, the answer to the above question will also help you define your most valuable customer segment.

When I asked my customers the same question, below is what I discovered:

  • Customers value the exact public narrative that we design for them every month – they pay for the clarity that they get on what to communicate
  • They value the fact that we spend 6 – 8 hours every month with our customers and create the most valuable public narrative for them that wins them business growth and unlocks more opportunities

The above is an interesting revelation because ; for a long time we used to believe that ‘video creation in a lean format’ is our strength and that is what the customers pay for.

Events

Events Drive Curious Email Sign-Ups

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Events Drive Curious Email Sign-Ups

How can events drive Email Sign-ups?

An important and unique part of the human nature is curiosity. Its the human curiosity that drives exploration and often the hustle to find/ build new solutions. Events raise curiosity. They open the road to possibilities.

Events raise curiosity!

Events are an incredible way to capture someone’s curiosity. When a person moves from his/ her comfort zone to visit your event, its a strong signal that he/ she imagined an opportunity being fulfilled. 

Events drive Email sign-ups!

Events are an incredible way to drive curious and loyal Email sign-ups. The probability of someone giving the permission to send him/ her information via Emails after he/ she visits a valuable event is very high.

While there’s no factual research, a Google search shows various sites stating the sign-ups probability increasing by a whopping 50%+. Its incredible.

Build a branded property

Whatever be the size of your business, building a branded property is one of the smartest moves you’d ever make. Google I/O, Facebook F8, Apple’s WWDC are amongst the several examples. Overtime they have grown to be massive communities of loyalists and early adopters.