I spend 60 minutes with startups and emerging business owners over Skype. Over the call we define the brand narrative for the company over the next 3 months.
How can events drive Email Sign-ups?
An important and unique part of the human nature is curiosity. Its the human curiosity that drives exploration and often the hustle to find/ build new solutions. Events raise curiosity. They open the road to possibilities.
Events raise curiosity!
Events are an incredible way to capture someone’s curiosity. When a person moves from his/ her comfort zone to visit your event, its a strong signal that he/ she imagined an opportunity being fulfilled.
Events drive Email sign-ups!
Events are an incredible way to drive curious and loyal Email sign-ups. The probability of someone giving the permission to send him/ her information via Emails after he/ she visits a valuable event is very high.
While there’s no factual research, a Google search shows various sites stating the sign-ups probability increasing by a whopping 50%+. Its incredible.
Build a branded property
Whatever be the size of your business, building a branded property is one of the smartest moves you’d ever make. Google I/O, Facebook F8, Apple’s WWDC are amongst the several examples. Overtime they have grown to be massive communities of loyalists and early adopters.