New Media, Marketing and Entrepreneurship

Come find the soulmate for your daughter or the dream woman for your son on a website which says in its facebook ad:

Single available women and Get Sexy Babes on Your Desktop for Free and Looking for a girlfriend??! SHOCKING?? Well, yes, it is. I know of many a parents who are in the search for the suitable matches for their children and this is what the social networking site facebook says about this famous matrimonial site.

Let me put things in perspective now. While going through the facebook Ads, and randomly clicking on an Ad which said Single Available Women, was not my thing, but when it said, find your soulmate today at Shaadi free, I was hooked.

Is this a DATING site, I am going to? This is how my profile will be shown on an Ad tomorrow? Is this where I wish to find the best match for my son/daughter who are my future?

Is Shaadi.com not even clear about who they want to target the site to?

I today question the working of these so called matrimonial sites. I remember one of my research team members doing a research on matrimonial sites, sometime back, while I was consulting a new free matrimonial website in India, though I never knew this is what they will resort to, for generating traffic to their site.

Would you ever want your daughter’s picture on one of these Ads, saying Single Available Women!

I understand and agree that “Single available women” simply says that we have single women who are available for marriage on our site, but I protest by saying that there are better ways of putting across the message.

I have my own personal profile on Shaadi.com, though I dont use it and neither I would ever, but today I have a major doubt on their ethics. I dont know if my personal details are being shared across with some other site?

Just to earn clicks if this is what a site can resort to, to earn money they can resort to sharing personal data as well?!

The above captured URL’s (which have been sent to me, by a great friend, who is the founder of one of the best Design companies, and hence could capture the fast changing and re-directing URL’s) are PROOF how Shaadi.com guys are using indirect re-directs through third party hosts, to make you land up to their “Sexy Babes on Your Desktop” register page.

I call upon followers to show concern, as this is a matter of high priority where a single mis-representation of someone’s identity could harm an entire families reputation.

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Okay, so its been pretty long since I have really written a blog post!! There has been much action in life since the past couple of days!

Well, and today I share about a relationship which is the purest relationship in life and binds two individuals for the rest of their lives together. Its about growing old together and what am I talking about, well, I am talking about marriage!

Yes Marriage!

Today I was sitting at Cafe Coffee day Cannaught place, New Delhi, with a friend and well, I had three families meeting at three separate tables doing what? Well, discussing prospective suitors for marriage! YES! there were three families with smartly dressed fathers, shying away daughters, mothers and the prospective grooms family!

Right opposite to my table was a girl who was probably alone and had come to meet the guys family, who was with his brother and mother. And I could not resist looking at the girls reactions. How she was shying away and fiddling with her hands. How she was both confident and so confused at the same time. How she was looking at future and looking at her present at the same time.

The moment really created with me something which I cannot describe in words, but there was a feeling which said, well, life’s happening right now. There is nothing which is going to come tomorrow! Its all happening in the now. Looking at the reactions of the girl, well, the feeling was kind of overwhelming, which also was like reinforcing the feeling of being responsible at the same time making me a bit unnerving!

India is changing

I always have heard form my parents how they got married when they did not even know each other, and now parents meet at coffee houses, which makes the whole discussion causal and the girl does not have to cover her head wearing a traditional dress and shyly walking in the room where the guys family is present in all force, with tea in her hands.

The whole experience was good to see, as the whole concept of marriage as an institution is taking a whole new shape and people are getting to know and interact and the whole process is about people, its about the realtionship. Its about the bride and the groom and the realtionship together.

And now the coffee ends and I am off for a long drive back home, while thinking in my mind, God Bless the guy and the girl and may they be happy forever!

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