October 9th, 2009 § § permalink
Listening to Steve Tappin from Yorkshire, and he pushes the ambitions of CEO’s to be the best and be more inspirational which is his day job and his night job is the book he is writing, which is secrets of CEO’s.
Interestingly, Steve says that two thirds of Global leaders that we have at the moment are not big enough, two thirds are managers at best and they don’t have the leader’s qualities. Steve gives areas for CEO’s:
1. Business performance
2. Business leadership
3. Personal performance
4. Personal leadership
5. Talent
And after a good networking energy filled opportunity, we have Peter Rigby, Chief Executive of Informa Group plc, Non-Executive Chairman of Electric Word plc. Peter starts the day with introducing the Leaders In India and how the contribution of such platforms can make a meaningful difference to the communities we serve and as the community as a whole.
We now have Steve again talking about the TRUMP group and here we have Donald Trump. And Donald starts with the resilience of the Indian marketplace and Donald will be talking about the emerging markets in specific the Real Estate Market. WSJ has dubbed Real Estate as India’s new Tech.
It takes an outsiders perspective to look at the things that can change
Donald is sharing his experience of a conference he attended at Dubai and well how the buying patterns are evolving.
To move things forward we really have to get things back to basics.
My father was teaching me abotu business and about focus and he told a story in the early nineties which explained to Donald what focus really is. you can’t be all things to all people. One of the biggest pitfalls every one has seen over the last few years is that all are going the same direction, but in my view we have to understand the subtleties. We hence lost track of basis, we lost track of cost, margins shrunk. Its time to ge trealistic!
Why India today?
interestingly, Donald is talking about the India story and what things can you do differently and what new things can you do to move forward. In 27 years India has only had 1 year of negative growth.
Fluency in English in India is a great advantage, which I see as a great potential, as it still is the language of business
There is a level of aspirational wealth here, that you don’t see anywhere else in the world. The desire here is so much stronger that I have not seen anywhere lse in the world! People here really love try and do things. And you have to love what you do to be successful. You never will out-perform anyone else in the company if you don’t love what you do.
Urbanisation is another thing which is very rapidly growing and is a mind boggling statistic which has applications everywhere
I have always heard of the American Dream, even in Obama’s speech, but today listening to Donald Trump, creating the amazingly HUGE Indian DREAM! I am a proud Indian (as always) !
Opportunities:
- People wanna know what they are buying
- They wanna know who they are dealing with
- Creating a risk adjusted level playing field
The biggest issue in my mind in investing into any emerging market, is the lack of transparency
Certainty creates value. Without transparency its going to be difficult to create continued investment. When my own backyard is getting interesting, it creates good competition for not just the emerging markets but for everyone.
The TRUMP organization has developed a model over the last few years to do business across the globe. We dont assume that we know all things about all markets. The first emerging market which cracks the transparency code will WIN – Donald Trump Jr.
I just love the so much home grown talent in India, but that doesn’t still mean that you dont want to attract foreign talent.
You don’t get anything that you don’t ask for. And this is one of the biggest lessons I have learnt in life, which took me three years. Transfer of knowledge creates clarity. International players have not been able to get in touch with the legal system in India.
Donald Trump Jr. is now talking about Infrastructure and I agree to him on this, as an emerging market, we do need infrastructure, not just in terms of rail and roads, but also agriculture, education etc. Someone has to bite the bullet and it has to be done says Donald.
Cultural Differences
Donald Trump talks about talks about business and how it is done globally. And how people do need to understand that there has to be a common understanding in doing business. A times I go losing 3 hours on a business call which should effectively get closed in 5 minutes for me. Trump talks about creating a level play, a level playing field and I agree no less to himi on this. Business in India has to become this.
Donald, closes with his remark the potential for this country is amazing if some of these things are changed and now we are in the Q&A mode.
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September 23rd, 2009 § § permalink
Paritosh Sharma (dot) com is glad to be the Official Media Partner for the MOBILE VAS SUMMIT 2009 organized by Virtue Insight.
We bring you all the action over the next two days LIVE from ITC SHERATON, New Delhi. Follow @paritoshsharma on twitter and the Official Event page at facebook: http://www.facebook.com/event.php?eid=128074769798&index=1
Thanks to Fen castro and Sarika Sareen for all their support!
The Presentations and Photographs from the event are brought to you Exclusively by the Official Media Partner: http://paritoshsharma.com make your next event Go Global, contact us!
LIVE Photo Blogging the MVAS SUMMIT 2009
Click on the below image to download the pictures!
paritosh@paritoshsharma.com
Look forward to your comments!
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August 5th, 2009 § § permalink
There already is so much of Brand Clutter out there, that reaching out to the relevant market and getting the right eyeballs for the sufficient time is becoming increasingly difficult.
In the race to make easy money, advertising platforms are becoming more and more cash unfriendly and provide not much of an option to the advertiser to really showcase the BRAND DIFFERENTIATION and ENGAGE his target audience.
ParitoshSharma.com cuts through the clutter
paritoshsharma.com announces exclusive Brand Showcase opportunities for Brands to showcase their entirety and engage and start a meaningful dialogue with their audience.
- How?
- Limited Advertising Space – Only TWO (2) brands at any given time
- ParitoshSharma.com limits the advertising space to only two advertisers at any given time on the Home Page of the blog
- No Google Ads – Only targeted and specific advertising
- We dont do Google Ad’s just to earn a few bucks. We believe in creating value for the customer and help our advertisers engage their customers
Ohh, so what’s the big deal? Ad’s are given by everyone?
That’s right and that’s why ParitoshSharma.com provides you access to eyeballs as there is no Ad clutter. Only limited space with unlimited access and focused eyeballs.
Do you provide something else other than this?
Yes! We have 3 advertising packages, which can be further customized:
- HORN (package 1)
- Advertising Space (Banner Advertising) + 2 Blog posts about your brand/ PR/ Announcements a month + Brand pormotion on facebook and twitter by Paritosh Sharma
- OK (package 2)
- Advertising Space (Left Sidebar Advertising) + 2 Blog posts about your brand/ PR/ Announcements a month + Brand pormotion on facebook and twitter by Paritosh Sharma
- PLEASE (package 3)
- Advertising Space on (HORN – OK – PLEASE – The Digital Foreplay (The Freshest Dope from the Digital Advertising and Marketing Industry)) + 2 Blog posts about your brand/ PR/ Announcements a month + Brand promotion on facebook and twitter by Paritosh Sharma
Since this is exclusive access and focused advertising, the brands advertising, shall be entertained only post strong brand check on social media.
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July 24th, 2009 § § permalink
Well, here I am LIVE blogging Transforming India through Technology by Mr. Bill Gates the special NASSCOM CEO’s Forum at Hotel Taj, New Delhi. The room is full to the brim and I am glad to be LIVE blogging one of my inspirations as an entrepreneur.
Okay, so I have the stage set in front of me and Mr. Bill Gates is talking about technology and now he is praising India and the national identity project. Looking at this visionary, his words are making a deep impact to the entire room, he is talking about the technology and the future.
Interesting to know how Microsoft labs is innovating. Where can IT help those, who are in the most need. This is an area where its very easy to go wrong. Its very easy to say that we have the software which will help them. Its easy to fool yourselves that this thing will really count. Therefore all this would take time for the benefits to come out.
Kiosks are an ambitious goal. Interestingly Bill is talking about simplicity of systems and how dramatic changes are happening in coming down the learning curve.
Many of these ideas don’t work, but we need to look at what we can do.
Work Of the Bill and Melinda Gates foundation
Is very much about the needy. 20% of the children who are born here, don’t get immunized and hence ehty die. They don’t get the right nutrition. I am particularly impressed with Bill’s amazing knowledge and the way he is present to the small things which are making a huge impact to the society at large.
Science is coming up with new vaccines. We have also got the govt to look at more investment in health, education, infrastructure. Broadband, kiosk encouragement. India is taking its confidence and is very innovative. There is even a sense a competition, and Bill says that he thinks its very healthy.
Competition with India and China, we are looking at what they have done good and what we could learn from them. Interestingly, Bill has now touched the word startup and how universities are working along them.
Can we double the number of kids getting immunization?
Education is an area where we haven’t seen much advance,. 100 years ago you had a chalkboard and a teacher writing on it. How different is education today? May you could get notes on the net. But it hasn’t radically changed.
The Microsoft group is working some very innovative ideas and we are taking some of the best teachers globally and creating videos and providing them for free. So the students have the best lectures. By just having the study groups that are lot more interactive, and this is a big part that can be shared and the competition is making it better and better all the time.
Just think of the impact that this will have. Training a farmer on the rice seeds that can be planted. Im particularly impressed with Bills simple but amazingly high vision.
I think we can set very concrete and ambitious targets.
Its okay to be optimistic because , this is a period where we have more and more smart people. It is fantastic that this country has not pulled back the investment on education and technology and we are taking things to the next level.
I am optimistic as ever and next time im here we would see some bright innovations in making things faster than we can predict them.
And now we have Mr. Som Mittal taking the session into the Q&A mode.
Q. India will have the largest youth population in the world over 20 years, and we have to make sure of adequate infra and good teachers. How can tech help?
A. Bill: there are some of these wireless approaches that will get more economic overtime. Interenet cafes are a big resource that we can look at. We also need to keep in mind as the cell phone becomes more and more powerful, we can look at taking this device to a new level while still keeping it in a price range that is still attractive.
Quality teacher, that is a tough problem. It’s a personnel system and we need to be good about testing them in terms of their ability. We have got a crisis in the US. The country has done well partly becoz we educate the best students. Education was a thing that pushed US into such a strong position and now we need to renew that.
And this surely is not a easy problem. Keeping in mind how important education is, which in India is a much eager issue, I do think that in terms of measurements and training some technology would facilitate it, but it’s the system which thrives on quality.
Q. Does Bill gates want to completely shut of all the tech?
A. And the room laughs. I am not a 24/7 computer person. And I read a lot. I am not that big on text messaging and am impressed with young people who do it. I love e mail. Ideally a lot of great ideas when I go off right reading articles when I am completely isolated from everything, even emails.
All these tools of technology let us waste our time if we are not careful we have to be disciplined in using them and not get offtrack.
Overall I never feel overwhelmed with technology.
Q. Sangeeta from the audience: one of the more fascinating aspect is your ability to combine the knowledge of technology into healthcare and especially in India, I would like to know more about it?
A. Bill: a half of what the gates foundation does is more of healthcare related. Bill is talking about, Indian companies and how these are great participants in the network. In healthcare delivering through technology is very difficult. This requires reaching out to communities and creating an environment of trust and this is difficult.
Over last 5 years we have learnt a lot and have created a model that we can apply to the presnt challenges. Heavy business intelligence is surely one of the many practices which are coming out of the work. Some of the statistics are surely showing progress, including the work of keeping HIV in this country leveled, though small, but surely it is happening.
Q. Mr. Mittal is now posing a question about how technology is coming and if there is something going to come which would dramatically change that?
A. Bill: The dream of healthcare has always been to have the person with the expertise be in the same location where the patient is. For a lot of things, the idea pf connecting the cell phone being used for a simple thing like blood test and al lthe data is sent in somewhere where it could be worked upon. The cell phone can also be turned into a microscope….i am amazed at the things Bill are talking about.
What we need is a combination of drugs and vaccines which are critical. By having these virtual systems with which we can turn and reach to patients. In US we have developed a model and how to manage and develop these systems.
Q. I am overwhelmed with the coverage given to the topic of healthcare. Chairman batra hospital with his two questions:
- in a country like this, where I have the privilege of participating in the national decision making, I have the problem of having access to patient records at the point.
- how does technology bring in a change in attitude where observing and putting information in the reocrsds and how clinical research could be worked upon through IT?
A. Bill: I think the first application that the ID system might have is getting the immunization up. The idea of just carrying your cellphone and get to know who is missing the immunization in this area and surely it does require a lot to be done for this. But I think it could be piloted in a large area within three years. It seems reasonable enough to me. Those workers are very open minded. There are also lots of privacy issues, which would need to be tackled as well. And privacy laws in the US says we don’t want medical records.
So in the more complex systems the task would be difficult, but things could be thought through very carefully.
Q. President Obamas’ Bangalore to buffalo? In a global world can artificial barriers be created?
A. Bill: well, im sure Indian politician can rather create jobs in Bangalore than buffalo. Fortunately job market is not a zero sum market. The total number of jobs will grow. If we were sitting in 1800 we will not have been able to say that there would be lawyers and other professions. But we do know that as innovation goes full speed, then jobs get created as the society gets rich, even though we cannot predict in advance.
If a country does not let smart people let into its region with immigration laws, its damaging to that country. In the long run the smart people that we took from the IIT’s a couple of years back, we got bad press in the US and in India.
The US congress is very tough in immigration, but I think there should be differences for smart people. The Canadian govt has a policy that a person with MS with hundred thousand a year, they want the person.
Who knows that the things may change and I cannot predict it. Microsoft is very vocal that it would be a huge mistake. In case of India the country is not restricting the cross movement of smart people.
Q. You did mention about the UID project, that we just launched. What will be your advice to Nandan.
A. Bill: I am seeing him tonight. And I’ll be fascinated to know what he is looking at. MS will be surely interested in associating to the project. We need to make sure the technology is used in the perfect way in this project. There are ways to do inexpensive cards, the digital chip technology is one method.
There are though pluses and minuses of these things though and MS labs is working on some innovative projects in the direction. In the US the computers might know a lot about you.
The banking and the healthcare should be two applications should be at the top of the list that we would like to see.
Q. Mr, Munjal from the auto industry? I would like to address the issue of distribution to the needy, the govt does a lot but we all know that most of it does not get to the user. So in India how are you facing this issue?
A. Bill: We are not just in India. But we are also in Africa, and there what really lacks is the roads and it’s a disaster. The green revolution could not have had a broad impact it had if it had not been for the roads. The basic infra investments, you just cannot get away from that. There is nothing like in the magic world of IT that will make the physical things go away, but food, cars, will always be the physical things which are the most efficient things to reach out.
There would be innovative models that would be followed in India. Today the inefficiencies in the distribution is fairly high in India.
Medicine is easier than Money
It’s a very tricky issue to get involved in looking that the money gets to the people who need it and not to the already based. It’s a tough problem. The govt here has to act in various ways of reporting back information.
I think cell phones are a great way to know that the service was not delivered to the right people. We can create a database that somehow people would start believing that there would be a strong follow up and it would not be as easy executing the same and not many have thought of this yet.
Sachin Pilot: the real trouble lasts in the last mile distribution. If you have things digitized where you need to have social audits and you would have things transparent. You would have to create ways like federal govts, state govt, panchayats.
Leakages are there, but we need to keep innovating and have more transparencies.
Q. Social Networking? You see it moving where for business?
A. Bill: SN is kind of a buzz word to be honest. Electronic communication has had many versions and now we have got in the framework of who are my friends, this is highly assymetric. Those relations but are not really flexible. There are 10,00 friends at facebook and I let it go.
We are working with facebook and now Bill mentions twitter. This stuff continues to evolve. An equivalent is taking place in the business world where you can be connected with you team. There is some sort of crossover happening. Your community and company are somewhat separate. You may have a fairly different persona at your workplace than what you are.
Its not such a big boundary connecting it with the cell phone. I think there are lots of innovations happening in the space.
Q. The mobile in India, how can you simplify the message to adopt of a Rs. 5 polio vaccine than a 10 cent ringtone?
A. Bill: People probably know that it looked almost different 3 years back, but now we are almost eradicating polio in India. If mothers know they are protecting their child from paralysis and we really spread the word and generate the general demand.
We generally educate people and how we reach out to communicate that with all the clutter of the promotional campaign. It’s a challenge. What I see is young people doing a lot of these things both in India and in the US. And I feel we need more people like this, and there is massive room for innovation, in making sure these issues get the right promotion they deserve.
Q. Would be great to hear your views on bringing everybody together sharing the common goals to make something big happen?
A. Bill: I think that there is a lot of cases gathering people with similar skill sets is not difficult. When you mentioned energy, it’s an area im putting a lot of time recently. Getting cheap energy is highly crucial. We need low cost energy. We want energy that costs a quarter that it costs today and it has no bad effects on environment.
I met GE CEO last week, talking about the same. I am also backing a lot of startups working on these ideas into energy. There are lots of innovative guys who are working on these solutions and some which I am backing.
All we need is need 3-4 of them to create big breakthroughs and fortunately we have a lot of talent in India, US, China and we need to get the govt in dialogue in promoting these innovations. Only innovation is gonna let you have create such possibilities.
The more time I spend on these innovations, the more optimistic I get.
Q. Pradeep from Cybermedia….factors making Bill move from foundations to MS?
A. Bill: NO. I love the work happening and I spend some of my time in this great stuff. But the idea of health is still in the earlier stage. How do you take successes and built structures around them.
This is a field that’s more or like computing in the 1970’s. its not a case where the framing of a entrepreneur is not as necessary than healthcare and reaching out to the people who need it the most. And I am loving my work with no second thoughts. That was my attitude when I was at MS and now I am fanatical full time about the foundation.
MS needs to take their own decisions now.
Q. What is the future of search?
A. Bill: its Bin. Search is not the ultimate today. The 10 links are not what people want. Even though its cool, search should still be dramatically better and its great that MS has signed up higher grade people and do innovative work.
Q. 30 years back did you see yourself doing the same work that you are doing today? What was your inner voice? What motivated you to get this off?
A. Bill: Great question. There are several things that put me on the path.
- If you see the circumstances that people live in are so disparate. My view is if you give these things to your kids, its bad for the society and not just for your kids.
- A big influence on me were my parents who exposed me to some amazing things.
- Warren buffet cemented me on such things. And due to him we have double the resources that we had otherwise. And thankfully while I was at MS we had a team of dedicated 600 people who were working smart. I am having a lot of fun doing it.
I hope that there is something here that wil l have an impact whether on the rich people in the US or rich people here.
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June 13th, 2009 § § permalink
LIVE Blogging the NASSCOM Friday’s 2.0 48th session, and well we are going to make it interactive says the session lead Mr. Kumud Goel who is also one of the founding members of NASSCOM and the founder KLG Systel a leading power solutions company in India.
Incidentally its a great day, coz the NASSCOM EMERGE Community turns one today, I must congratulate Avinash (NASSCOM) for the same and now we have the session underway 
Mr. Kumud Goel a technology veteran for over 25 years, is leading the session. We have Ankur Lal, CEO, Infozech Software introducing to the audience and well as usual we have the participants introducing themselves to the entire audience.
I am surely glad to be LIVE blogging the 48th session and well, always get excited to feel as we near the 50th session. Interestingly we have quite a diverse audience related to the product space today.
I am a case study of failures – shares Mr. Kumud and though this was said at the end, I would want to start my blog with it.
Kumud is interestingly sharing an incident from his life and my respects to the man as for young entrepreneurs like me, its surely highly invigorating and a great learning to interact with learned people like Kumud. And well, let me not keep it a secret anymore. Kumud is sharing the story of NASSCOM.
When we went to COMDEX years back, nobody used to talk to an Indian
That is when this desire of fighting these people came in me and I had a lot of experience in programming and I started my company which had only emotions behind it and no business plan.
On my first wedding anniversary my father told me that you have no money in the back and hence I gave away my dream of creating software for the rural India. At that time most Indian company did the right thing by making things for the foreign market but we were again at the step when we were looking at a product for the Indian market.
After 25 years of my experience I today feel taht what is more important out of a business model and a feeling is feeling, coz I believe that the business model shall follow
Once you have made an emotional decision of making a product for India, there were two drawbacks…I was at the Silicon Valley two weeks back and I met this guy who is regarded as one of the best deal makers in the tech space, and he told me that Kumud what you are doing is worth 500 million dollars and since you are sitting in India it is worth 20 million dollars. I had to go to the IBM’s of the world and get a recommendation that my technology is good.
All the great companies in the US have come about and have based out of the fact that the government has helped them. The SME’s in India who innovate do not have their path as easy.
The tendering system in Government of India is such that an SME cannot ever go up.
Today US is making money out of innovation and not selling someone else’s goods. Kumud now shares a highly interesting insight into the Chinese government way of working and wow I am amazed. Well, I think this is an applausible moment and I am saying this for the first time in a NASSCOM Friday’s 2.0 session, Kumud has broken the wall and is now talking about what NASSCOM should really be doing for the SME’s.
Start-ups and small companies have to get reservation in the government and NASSCOM should take care of that
There Is NO CORRUPTION in INDIA
Do what they want you to, don’t fight them…its your dream, coz you are giving them a poison which will kill them automatically. Corruption is not a hinderance, it is a way to survive. And for the first time I am supporting Kumud on this coz he shows tthe audience the bigger picture.
- Your cash flow has to be positive, your spirit should not go negative, you have to live through those initial years. for sometime you need to live like a rat if you want to survive.
And now Kumud shares a story on a book he read “the saga of Dharampuri”, which he is relateing to the Indian IT industry. We have so gotten accustomed to the white man that we cannot think of anything out of it.
This life for ME is so shameful that after being 25 years into the industry, I still don’t have a world class product
The govt. of India will spend 5000 crores dollars to the MS’s of the world and lets say there are 5000 SME’s from India, now if I divide 5000 what do you get? But how many companies are standing today for it?
Psychologically we need to start thinking of ourselves as better people than the foreign lands. We need to just break out of this trap, coz we actually are better than anybody. If you need to create the best OS from India, you need to have that feeling into you and only then it would happen.
The Indian out there is GOD shares one of the participants from the audience.
You have a dream, great! But you anyhow need money to make sure that you survive and take your dream further. You need to somehow find a way by hook or by crook, to reach that 50-100 crore level, otherwise your so called innovation would die.
I made 3 websites when I had 15 crores in the bank and I wen t overboard, we advertised like hell and people came to us. But because we believed into our stuff so much, we never realised the internet bust, and I went bankrupt. So now we had no money, but we had a dream!
Audacity, Audacity, Audacity and Arrogance
We raised money for about 11 million dollars and that came to us only because we had audacity.
The next I thought what is the next problem in India. And I chanced upon power. You need to be like the James Bond, who would take it the way as if the world wont be no more if my software wont be there. I went and borrowed 137 crores and I developed cleantech technology. And I bet my life on this.
And I bought myself a BMW, because I was going to change the world.
Personally I was broke, my stock is pledged, house with a bank, my wife and kids were the only tangible assets I had. And then I happened.
Innovation is like a black Hole, after a certain time you are dead. But once you are dead what can you do – STOP WORRYING!
You have created the aura of being the biggest player in the power industry and since you have already invested into it, you can demonstrate what you have already implemented. For 25 years you have been waiting to say it and when the big companies of the world come for you, to partner, what do you say…Go to !@#!
If you want to be an Innovator, You have to be a great Gambler as well
Anybody who does not listen to you has to become irrelevant!
The last lesson would be – your dream has to be bigger than the world, you will create the biggest product, all you need to do is to make sure that you get some cash in.
Kumud ends the session with some NASSCOM bashing, which he started the session with on a lighter note. I am certainly with Kumud, as this would surely be great for the entire SME community in India.
Small companies should file for patents and should do them religiously. This shall make sure of a winning road for you.
Now we have the participants sharing their thoughts on the entire topic and I can see the thoughts coming in together in the similar direction.
And now we have the session in the Q&A mode.
Thanks Kumud for an amazing session, I have been blogging the NASSCOM friday’s 2.0 for long, and certainly find you one of the best speakers, sharing from the heart.
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June 4th, 2009 § § permalink
Almost 2 weeks back, I entered into this contest which was Organized by the Sol Solutions, Canada called The Great Blog-Off!
40 thought leaders/authors/thinkers from across the globe participated in the first stage, out of which there were top 15 chosen after stage 1, which I was a part of 
Post stage I, it was 12 people contributing to the Community Marketing Blog passsionately to create one of the best Social Media communities, lead by some of the TOP thought leaders into the field.
And, after these two full of action weeks, I am glad to share, that I have achieved the best Views to Comments ratio on the blogs I contributed to the Community Marketing Blog as part of this contest.
- http://communitymarketing.typepad.com/my_weblog/2009/05/i-have-two-kids-i-am-a-home-maker-and-i-run-an-online-venture-how-social-media-is-changing-lives.html
I hereby thank all my followers who helped me achieve this amazing win and also would like to know what all in future you guys would like to read about/know and if you would like to contribute to this blog!! I’d be happy to create your profiles and be glad in creating a platform for emerging people to express their views and thoughts!!
Cheers,
Paritosh
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May 16th, 2009 § § permalink
Today a large number of people across the world are using internet as a means of communication, entertainment, shopping, gaming and searching information. When used in an effective manner the internet has a huge potential for marketing services, products and brand building.
In the current scenario indulging in online marketing is no longer a choice but a necessity.
Do you want to learn how the power of the web can be used for marketing your brand? Do you want to be a part of the booming Online Marketing industry? Do you want to interact and share experiences with the experts of the online domain? All this and more at India’s only conference dedicated completely to Online Marketing, which is brought to you by OMCareers in association with TiE, New Delhi.
After the astounding success of OMCAR 2008, which revolved around empowering Online Marketing professionals in their careers, the online marketing brains have come together for yet another conference on Online Marketing this year. OMCAR 2009, Online Marketing Summit focuses upon empowering businesses to grow by leveraging the power of Online Marketing.
OMCAR 2009 promises to provide endless opportunities of interacting with the professionals from the Online Marketing space. The one day event will have sessions on the various aspects of Online Marketing
- Online Marketing – Reaching Your Customers Cost Effectively
- The intersection of SEO, PPC and SMM
- Case Studies – Best Practices in Online Marketing
- Web Usability & Analytics
- Unconference/Site Clinic
There will be endless possibilities of networking, sharing of views and learning from the experts from the online space. The event will be an exiting and enriching experience for anybody who is interested or associated with the online media. It is undoubtedly going to be a great place for CMOs, Online Marketing Professionals, Web developers, Entrepreneurs and CXOs Small and Medium Enterprises to learn about, discuss and imbibe the latest Online Marketing Techniques and Strategies.
The one day event will be held on 23rd May at Amity Business School Noida.
Previous successes
OMCAR 2008 was designed to create a confluence for the Online Marketing Industry and the professional talent who dream to be a part of it. OMCAR 2008 was a huge success with over 300 attendees.
See you there at OMCAR 2009 REGISTER for the Event
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April 16th, 2009 § § permalink
Yes the title of the post is correct and well, I am writing one after a long time. There has been lot of action lately in the social media domain. While working towards refining Social Media metrics and measurability and making things more transparent and understandable for the client, I have been working towards synergizing Social Media with the business objectives for my clients and the journey has been fairly fruitful.
Have stumbled upon a few tools which I found fairly interesting. In this post I am sharing with you a search engine which I digged, DuckDuckGo !! Yes, that’s the name of the search engine, and No, I havent lost my senses!
Strange name, but effective results. Far from the advertisement laden Google results, DDG comes fresh with a new interface and search results which are in contexts better than Google search results. The way DDG classifies search results and shows you the official site for yoru search result (if there is any existing) and then shows the rest of the results is amazing!
Who created DDG?
DDG is the brainchild of MIT grad Gabriel Weinberg, who is self funding the initiative!
I support Weinberg when he promises “less garbage” results. While I am writing this post, I have explored DDG for almost a couple of hours now and I do appreciate the design!
Design – what has it got to do with a search engine?
When you have just a text box on the landing page, what do you need to do with the design of the page? I found it highly intuitive and intelligent of DDG to be giving the user the option of clicking on the many options of internet web sites available on the right sidebar of the screen of your search results.
So, lets say, if I search my name: paritosh+sharma
The first result that comes is my official site:www.paritoshsharma.com followed by the other search results. Now I was fairly amused by the deep search results that I got while doing a name search.
Okay, so I got the search result, now what if I need to see the presence of the searched item on Social Media?
DDG has very intelligently placed links on the right sidebar of the page, which link to various social media channels and other popular sites and an automatic search query goes to the channel which gives the searcher access to your social media profile on the channels directly.
Thus with a single click on the YouTube icon, I reached to my channel on YouTube
Though not a Google yet, but DuckDuckGo is soon predictably going to prove to be a toughie in the search space, creating its own apprecaitive user base.
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March 11th, 2009 § § permalink
Business Travel in Recession
I am a LIVE blogger and I get invited to many a conferences and events in the industry across India to LIVE blog the entire events.
And since quite sometime I have been hearing from many an Event organizers that due to recession, Business Travel has been restricted, thus expecting huge turnout at any conference is a challenege today!
I am sure this is one concern many a Conference organizers would agree to!
Well, so what is the solution to this problem?
Let me say I cannot monetarily give you an alternative that you should not attend any conferences, as these are some of the best grounds to network and reach out to existing and potential business partnerships. You can get new talent for your company, you get a platform to share your expertise on various agendas relevant to the community.
If there are so many benefits and still you have to see how much can you spend on your travel to attend these conferences?! What do you do then?
Social Media comes to Rescue
To the rescue is Social Media! Yes!
Now that you cannot afford to lose the chance of being in these conferences, well you can definitely work towards making sure that you can make the most of your business trip.
There are several tools on the internet which can help you arrange your travel and connect with people in the city you are visiting and also with the people who are attending the conference, so you can connect with the relevant people and break ice much before you actually meet them at the conference.
Social Media Tools to Get the most of your Business Travel
Linkedin
Explore your professional network on Linkedin to know who all in your network are attending a conference that you are and who all are there in the city at that particular moment of time and day.
Before reaching the designated city, you can connect with these people and pre-schedule meetings, to make the most of your travel. All you needd to do is add the Application (Tripit) on your Linkedin profile.
Twitter
Twitter is a tool where you can subtly announce that you are going to attend a conference and people who are there in your network who may be visiting the same would tweet back and there you go, you connect with the relevant community of people, thereby increasing your chances of creating more possibilities for yourself in your travel schedule.
Google Reader
Google Reader, well yes I know you would say Google Reader? Yes, its pretty simple! subscribe to the blog feeds of all the companies/people you are expected to meet at the conference/event you are going to. You would hence be updated with all the action points that you need to discuss and take your discussions forward in a more constructive manner.
Follow/Subscribe Events/conferences updates on dedicated Blogs like – OMShare
I confess, there is a self promotional aspect in the following note, but it would be of a higher value to you than anything else! I along with one of the people I work with, created The First from India, Online Platform for Taking Events and Conferences Global (OMShare). Its a platform where I LIVE Blog some of the best conferences and events around uptill now only in India (though open to invites Internationally as well).
We would soon be integrating RSS Feeds letting our followers know at no cost and at not much time, which events are happening where and if they would be of value to you and your business. Also we are extending the platform to include event representatives and organizers who can further help you network with the who’s who attending the event.
Based upon this information you can take an informed decision of whether to attend the event or be negative!
If you wish to connect with me, I would be attending (LIVE Blogging) the following events in the coming future:
- The Web Usability and Design Workshop at India Habitat Center by TiE New Delhi on 7th March 9am-6pm
- The JFPS CORPORATE COMMUNICATORS’ CONCLAVE in Mumbai on 16th and 17th April
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March 7th, 2009 § § permalink
Meena Vaidyanathan (Head, External Communications) HCL presents on how HCL created a highly successful campaign, branding the company in the corporate space, by leveraging the power of Social Media.
According to Meena, there existed a big potential clientele in these markets for HCL, but the problem statement was without spending zillions of dollars in advertising budgets, how to effectively reach to these potential markets and still be as effective, by investing smartly?!
And HCL came out with an innovative solution!
The solution was Social Media Marketing! (I am happy) doing this post because as OMLogic, this is what we do, I am a Social Media Marketing Evangelist, and at OMLogic, we work closely with clients in creating Social Media success stories!
If you don’t have a defined objective for Social Media, you are wasting resources for your company says Meena, well, Meena I couldn’t agree less on this:)
Chosing the right Social Media tool/channel
We decided on Slideshare as a tool, we discussed with senior professors from established universities and after intense discussions and brainstorming we decided upon Slideshare which was the perfect tool for us to realize the full potential from Social Media for the campaign that we were looking for.
Employee First, Customer Second
The campaign as Meena remarked has been highly successful. Selected as one of the best campaigns to be discussed at Davos and other major case studies to be taught at Harvard. Meena speaks about how the entire campaign was positioned to create the outreach and shared how they strategically created the content for the presentation which she terms as generic in nature.
Sharing of statistics
Meena shared a few statistics with the audience which simply said that one of the major aims of getting people to a microsite especially created for the campaign was superbly achieved. More than 50,000 hits on the microsite is what we achieved in almost a months time. Our focused leads have increased from 40 to 60 leads a month, which we are satisfied with.
We created business, bagged a few major deals
Nokia and another big client is what we bagged from the campaign, though not specifically only from slideshare, but the entire campaign which has been on for quite sometime, but took the viral route once we decided on Social Media as a medium!
it is never a one man show and never a one stop game
We have a community page on Facebook and have a focused campaign at Linkedin, which is in line with the overall focus of the campaign.
Meena ends the interactive session with a high recommendation for Social Media Marketing, especially for startups and emerging companies who are looking to create tangible value and business results with a realistic budget and cost.
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