MASTERCLASS

Your CEO’s brand can be your #1 source of leads

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Your CEO’s brand can be your #1 source of leads

Whether you are a small, growing or a large business, your CEO’s brand can be your #1 source of leads/ business growth.

All business is P2P – people to people

This stands true especially in B2B. Whether you are are a SaaS product with a smaller monthly billing OR you bill your customers one-time, a larger sum. The decision gets made over a conversation between the buyer and the seller. Its a human conversation. This is why almost all SaaS companies have chat supports. This is why drift works.

Why your CEO’s brand?

The CEO makes the company human at the leadership level. The first perception that you establish as a brand when your CEO shares is that you are real. That you are approachable. And that you listen and engage. You make the P2P rule shared above, real.

So should your CEO’s brand be bigger than the company brand?

This is not even the right question to ask. The CEO simply makes the company more real. He / She does not overtake the company’s brand in anyway. Instead, he/ she makes it a lot more approachable and inspiring.

What’s a great example of a CEO’s brand working magic?

  • The late Steve Jobs
  • Bill Gates
  • Richard Branson
  • Ratan Tata

and several others.

MASTERCLASS

I cannot blow my own trumpet – no personal branding for me!

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I cannot blow my own trumpet – no personal branding for me!

You have so many incredible years of experience, you are a growing founder of a business, you are a successful sports-star, you are an insanely creative artist. Why on earth will you not share your insights with the world and make this world a better place? Build an open world, it creates magic.

This is the only question that I ask all the leaders I meet is the above. If you believe in an open world that creates value for everyone, you must build a powerful and personally driven public narrative.

MASTERCLASS

What are the most remarkable entrepreneurial brands led by individuals?

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What are the most remarkable entrepreneurial brands led by individuals?

According to Seth Godin, a brand is:

“the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. … But your brand is a story, a set of emotions and expectations and a stand-in for how we think and feel about what you do.”

The most incredible entrepreneurial brands led by individuals are:

If you are a CEO / Founder, own your own hashtag on the web

This is exactly the approach that we take when we design public narratives for founders / CXO’s that we work with.

MASTERCLASS

Fake it till you make it does not apply in building a trusted personal public narrative

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Fake it till you make it does not apply in building a trusted personal public narrative

I keep hearing at conferences and otherwise on the Internet from young entrepreneurs that it is okay to fake it till you make it. I don’t agree to the idea of faking it in any way. There is no point faking anything.

Do not fake it especially if it is your personal public narrative

The playbook that I share with my customers has the above amongst the top “5” fundamentals to always follow. In no way can you fake it and build trust. Similar to how you cannot build fake personal relationships, you cannot and you must not fake it even while you are trying to make something of value.

It will come out. On the Internet people see through you a lot faster.

You cannot assume yourself to be the smartest in the room. If that’s the case, you are in the wrong room. This room won’t add to either your growth or your business.

So what must you do?

  • Be authentic – you are who you are
  • Share gratitude – gratitude spreads. When people speak positive about you even when you are not around, that’s when you become successful