MASTERCLASS

I cannot blow my own trumpet – no personal branding for me!

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I cannot blow my own trumpet – no personal branding for me!

You have so many incredible years of experience, you are a growing founder of a business, you are a successful sports-star, you are an insanely creative artist. Why on earth will you not share your insights with the world and make this world a better place? Build an open world, it creates magic.

This is the only question that I ask all the leaders I meet is the above. If you believe in an open world that creates value for everyone, you must build a powerful and personally driven public narrative.

MASTERCLASS

What are the most remarkable entrepreneurial brands led by individuals?

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What are the most remarkable entrepreneurial brands led by individuals?

According to Seth Godin, a brand is:

“the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. … But your brand is a story, a set of emotions and expectations and a stand-in for how we think and feel about what you do.”

The most incredible entrepreneurial brands led by individuals are:

If you are a CEO / Founder, own your own hashtag on the web

This is exactly the approach that we take when we design public narratives for founders / CXO’s that we work with.

MASTERCLASS

44% of a company’s market value is attributable to CEO reputation

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44% of a company’s market value is attributable to CEO reputation

This is a statistic that was presented by this firm in 2015. In 2018 it is all the more relevant.

The late Steve at Apple, Richard at Virgin, Bill at Microsoft, Sridhar at Zoho, Narayan at Infosys, Vijay at PayTM, Dharmesh at Hubspot, Arianna at Huffington Post and Thrive Global, Seth at Seth Godin, Gary at Vayner Media, Naval at AngelList, Chamath at SocialCapital.

What’s common amongst all of them?

It is really how the world relates to their companies / institutions via them. While of-course some of them have thousands of employees spread across the world, some of them have even exited and in case of Steve, sadly he is no more, still the world knows Apple as Steve. Every startup office even to this date has Steve Jobs’ posters.

In the noise of social media, the CEO/ Founder’s public narrative has become more ‘real’ than the brand of the company

I do not see anything unusual here. Human stories drive human stories. The fundamental pillars that make us the most evolved organisms in the solar system (unless there are other super intelligent life forms that get discovered), we will always be inspired and moved by human potential and vision.

So how should you craft a powerful public narrative?

Here are the top 5 elements that I tell my customers (the founders and CXO’s that I work with):

  • #1: Be you. No facade. No fluff. No jazz. People will see through you.
  • #2: Your domain expertise and who you are ; these are 2 fundamentally different ‘you’.
  • #3: Be the reason for people to believe that you will make them more successful.
  • #4: Being diplomatic and politically correct makes people forget you faster than ever.
  • #5: Be consistently around people (with videos and blogs) ; if you are not ; you are invisible.

Remember, people have the ability to discover the needle in the haystack. The one’s who want to, will discover you. Its upon you to inspire and win them.

MASTERCLASS

How the latest changes to Linkedin algorithm affect your business and personal brand?

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How the latest changes to Linkedin algorithm affect your business and personal brand?

The latest changes to Linkedin’s algorithm are important and interesting. Linkedin is by far one of the best social networks with organic reach. If you are connected with a relevant set of professionals, it will only increase your chances of growing business.

The content that you post on your Linkedin feed will reach to more of your first degree connections.

Whether you post text, images or videos, more of your first degree connections will see that content more often. So if you have more relevant first degree connections, you increase your chances of growing business.

This video by Alex Pirouz shares more juice on the latest Linkedin update: