Everybody’s talking about how to create great content and of-course how to do insanely great content marketing?
Almost everybody is also talking about videos and podcasts being the next great content tools/ formats/ ideas that are more meaningful and lead to higher engagement.
So what is the most important step in creating a popular podcast / video web series that gets serious love?
The most important step has two elements to it:
- NARRATIVE DESIGN
Narrative design is about investing quality time to create a powerful narrative. A powerful narrative achieved “2” goals:
- It is meaningful for the audience that it is meant for
- It helps the individual / business achieve its goals
So ensure that you invest quality time in creating a powerful narrative.