Well, this one is going to be short and sweet. Since the past few days I have been hearing a lot of buzz about this new movie which released this Friday: Delhi- Belly! Though I haven’t seen the movie yet, but well, I know one thing for sure, its music is creating a whole connected scene with the intended audience. Especially this one song: bhaag DK Bose!
One interesting thought that came to my mind which connects with a line from the song where the singer says: Ohh by God Lag Gayee kya se kya hua?!
With the increasing inflation, almost everyday, prices of every commodity which is used by a normal household, is increasing and hence the need for discounts and sales arises all the more. It becomes normal human behavior to think of reducing prices one way or the other. Probably this is one reason many deals and discount sites are starting and doing so very well.
But lets stop for a moment and re-think it all, while you need discounts, you should be able to get them whenever you want and almost every-where you wish to. The Synergy Discounts Card actually helps you do just that!
So its as simple as walking to a partner store (it might be a food joint, a fun joint, a movie hall) and all you need to do is flash your Amity Synergy Discounts Card with the card number and wallah, the first wave of smile comes with at least a 15% discount.
As always, I never write anything on this blog, which has not been experienced by me, this discounts card is one thing I sure keep in my wallet daily. Who knows where you get a chance to save some money!
This video shows how easy it is:
So go ahead, get hold of this card and always remember, a penny saved is a penny earned.
Though I personally don’t freak out in shopping malls daily, but obviously things change after marriage you know (kidding). In the recent times I have been going through this strange phenomena which is written large on many faces, which is, do you have a deal? Almost every market that you visit in Delhi, you can find every other person negotiating with the shopkeeper and asking for a discount. Now that’s obvious human nature.
Hmmm, great so we are talking discounts here!
Yes we are. But I have a thought to share, while I am sure you all must be seeing these deal sites pop-up from every nook and corner of the globe citing great exciting deals from your city, there is not much value. Tell me how many people would really be looking at a great value from getting a tattoo on some part of their precious body at a discount. Interestingly I know the statistic, there are many. The super excited youth of India.
But can’t we put in some real value driven sense in discounts?
When I say value driven, let me put my case forward. I represent the emerging youth of India who have a newly found buying power with them. I am someone who works hard and harder to achieve an aspirational level for me and my family. Obviously the aspirations keep touching new levels with time. Now for me, I really am not wanting a deal for a tattoo OR a 5% discount on a coffee mug. Neither am I looking at a dine out extra happy hours or a beer free!
What I want is to make my life happy and easy!
I am married and hence have a family to take care of and I am a consumer who is a target audience for many brands out there. So why don’t these deal sites understand that I need to see value in their deals and that just by 2 SMS’s each day on my cell phone, I won’t make a buy decision?!
The Game Changer is here: What I’v experienced in the last week!
The Game Changer is here. Last week I went for a fun night of bowling at The Great India Place Mall at Noida with couple of pals. Interestingly what I saw was a register where people were writing something down with a Golden color card in their hands and they straight away got very interesting discount on their games.
The Magic of Discount: the Revelation!
What was revealed about the card was that it came from the stable of one of India’s largest business clans. Its the Amity Synergy Card. Dwelling further, I was amazed to see what was present online! The Synergy card (which I was not really much aware about initially) has more than 61 cities Pan India covered. Go to their website and you will see what I mean and why I just got eexcited enough to mention the brand on this blog!
Did I Order a Card for Myself?
Yes I did. And yes I did not take it just like that. I went ahead and used the card and wallah. In the past 7 purchases that I have done, I have already gotten my value of the card for which I bought it for back. Hence my ROI in terms of getting back the investment I made has been received.
Has the Team Been Good at After Sales?
Obviously before writing this blog, I did my diligence and tried contacting the Synergy Discounts and Coupons team through their site and wallah they did respond back in time.
What’s So Unique, Why Did I Not Write About GroupOn India’s Office?
Why I did not write about GroupOn or any other discount scheme is because the discounts which Synergy offers me is logical. I know the places I generally go to in India and they are all there. The biggest USP being, that Synergy is the only card which has discounts on rooms in almost every major hospital in India. Not happy about it, but lately I have had to roam around Delhi hospitals for a close relative, and I know how quickly cash gets burnt when you step into an Apollo Hospital. A 10- 15% discount on rooms spells a saving of close to about INR 2500 for 2 days!!
How do I Get this Card?
Since I like sharing on this blog, only what I really feel excited about what I experience in my life, I think the Synergy card makes much sense with the value driven deals. I got it online simply through this link: http://synergydiscounts.com/GetSynergyCard.aspx
Have fun getting deals and saving more and for all those married men, guys here’s your thing, to keep your woman happy!!
Last night I went to South Ex, a upscale shopping destination in South Delhi. Though I am not a shopping enthusiast by even the farthest of the accounts, but being married changes the game as they say
For all those who have ever been to this market, there are two ways to cross that busy road, either risk your life (like many people do) and dodge the traffic as if you are NEO from The Matrix OR be a little sound in your brains and use the underpass. I respect life a little more than being a daredevil and hence took the underpass.
A blind man hit me from the back
Not that it was his purpose, but a young man might be in his late twenties hit me from the back and the moment I turned around I noticed his white stick. What struck me at that time was life in the purest of its essence. Not that I have not seen blind people before, I have had close encounters in life with such amazingly gifted people (I will soon share how they are amazingly gifted).
He was talking on the mobile phone when I held him and merely told him that he has stairs in front of him and the other obstructions and this chap showed me a skill which was something that I expected but was not prepared for. He walked around as fast as I did (along with me) and when it came to climbing the steps, he used hit white stick in a manner which struck me. He let it loose in his right hand and started bumping it against the steps, which made a sound and let him know what’s next!
We came out of the subway and I asked him where he wanted to go and I guided him to that street along the road side.
Story ends: and a new begins
While we were going from one shop to another to see clothes and what not, the one thought which was constantly playing on my mind was, how swift was the man who was using nothing but sound to reach to where he wanted to. But let me give one more perspective to it which I felt strongly for later, its not just about the sound, its also about faith which he was keeping in that moment on me and my judgement. Not for a moment did he show any signs of nervousness, neither did his confidence shook for a second. Infact when I asked bhaiyya kahan jaana hai aapko (brother, where do you want to go), he answered, mujhe agle waale cut se mudna hai aur bahur aage tak chalna hai (I need to turn on the next cut and there’s a long way to go).
The game changer
In life there are so many moments when we feel so dejected, so disheartened, when life feels as if there is nothing more to it. When for the smallest of the issues which can be solved quickly we act our own way, thinking that we are RIGHT and create deadlocks.
These are the times I feel, the ‘we’ who are so blessed in life, take many things for granted. We are not grateful for life, for many things in life. And all of this results into something which eventually makes us go down the drain. We lose our ownership.
We lose our ownership
While we go through life, we lose our ownership. In the jobs we do, do we really own our work (exceptions are always around the corner), do we really thank the employer for everything they are giving to us. And not just that, slowly in our process of keeping ourselves and what we think of, always right, we start making it: my way or the highway, which sounds good in a song, but when it comes to life, there are many more songs which get affected with your tune.
Eg: the organization you work in, if you don’t perform well, though you might be at a very small position, some way or the other, the organization is affected. There are negative ripple effects. And hence your under/Non-performance affects those around you. This way you are not respecting other’s lives, while taking your’s for granted anyway.
Learn from the blind
I learnt many lessons of life last night in just those 5 minutes of my time with the blind man. And hence I share with you, there are people who cannot see the beauty of what this world beholds. If you are someone who respects this, rise up and create new opportunities for many others and you will by default be raised to a whole new level in life, far ahead and faster of many of your pack.
I need to hear to be alive
That’s the blind man. Coz if he does not trains himself to hear the sound of the click of his white stick, while hearing all the other sounds of the world, he will not be able to live through life. When he can train his brain to do this, can we not train ours to achieve much more? I honestly believe, each one of us is an amazing potential powerhouse, just that a few realize it and work towards it.
While I am writing these lines, I have a hard feeling in my own heart, but a strong promise as well, which I have been keeping with myself since I did my start-up, that I will rise up to create many opportunities for folks around, they might be family, friends, No-one at all or everyone.
Finally my personal website is launched today (some .com). This website is the preface for the portal to be launched soon. Do have a look and Accept the challenge. Pls note different levels have different results….so make sure to select the top level
regards”
This is an email which I received in my Inbox this evening. Now the mail has come to me from a person whom Im following on twitter. All I remember of this person is her anonymity. And all that I see on the slideshare slides that are shared by the person is More of Anonimity! And with this email, when I clicked on the given link, I was made to play a Tic- Tac- Toe game and when I won, well, there was a page where I was made to see a female character designed and some text written on the right which said, that there is a new Social Shopping site being launched in India, whose face is this “Anonymous” and who has been invested into by a multi million dollar UK shopping company.
Wallah, I’m being invited!!
Okay, so playing Tic- Tac- Toe was time killing anyway…but to top it all, when I cleared, I was re-directed to another page where I was asked to enter my E-mail ID to get an invite for the BiG Launch of the site when it would happen.
There is a Bloggers contest on
Let’s Kill time with nothing at all…blog about anything (but remember to leave enough information about your blog) so when this site launches (you become the first few) to blog about it and virality happens!! Well, and don’t worry you get to win Pen drives and a host of other goodies (so grab it before it goes down)
Do I leave my mail ID, to anonimity?
Hmmm…though anyway my Email Id is present at most of the Social Networks, but did I leave mine here? NO!
Lets’ talk basic here, Catch me if you can – Gone in 60 seconds, good stuff, and well for hollywood it has worked. And im sure it works here as well. With a catchy name and a twitter account to wish everyone a morning and evening…you are bound to see out of general curiosity who are you following with a peppy name?!
All this is very straight and I just didn’t like the approach of a Multi Million Dollar UK company
Well, launching a social shopping site is great, but if creating virality in the message and making people wait for you and want you, by being anonymous, well, I’d say not the smartest approach, though it may be working (no doubts) it would, you always find all genres of internet users and well, you would find many here!
To be invited at a BiG launch of a BiG Social shopping site would be content and more content on my blog…
Neither do I say this nor would I really place in high regards, any blogger who is being enticed by anonymity. I feel if your content is to be spoken about, you would be spoken about with regards in the blogging community and the message will spread! But you don’t really need a tactical approach to get to the right people, they are there, present and hence all you need to do is simply let them know and they would be glad turning up the volume!!
A good business strategy – tell your customer NOT to buy your products
I know many people would think that either I (the author of this post) do not understand business or Iv slipped my words here.
Well, let me clarify again, no I haven’t slipped on my words and well, I do understand business.
So how in this bad market conditions, can I ask my clients NOT to buy from me and still SURVIVE?
Innovation, my friend is the name of the game! Evolution is the way you play this game!
I got this idea when I visited a local market in New Delhi, for a small item I wanted to buy and there were two parallel rows of shops, which had the same stuff, each shopkeeper with some attractive discount or some other thing on offer. So competition in this market region was tough, I realized the moment I entered the small gully.
Now in this stiff competition how do the shopkeepers survive? Selling pretty much the same stuff, how do they really fetch business? Do they eat into each other’s I pondered! And then I went to one of the shops, who had the stuff I was looking for, but I thought I could get something better and I asked the shopkeeper, and he smilingly suggested me the parallel shop. I was pretty amazed at the gesture, because well, the basic business understanding says: market is competitive, conditions are tough, should’nt I look at covering the maximum?
I took this question home with me and started searching for examples on the internet, and I chanced upon Xerox. Yes, I know you know this name. The same company which is a second to none brand in the printer and copier industry. Every big installation, there are chances that you would see a Xerox printer in action! Now in this fiercely competitive market, what other than building the best printing tools for the print ecosystem should Xerox do to stay put and forge long term relationships, which probably may restrict the sales/revenue in the short term, but is a sure shot methodology of making it right in the longer run.
Ever heard of End to end solutions strategy to your existing printing infrastructure?
YES! That’s what Xerox has done! From selling printing products Xerox has diversified into selling printing solutions. There is such a lot of wastage that happens in your print infrastructure, which Xerox can help you save! I searched the Xerox India website (for their consulting services) and well, my understanding got confirmed. The client’s testimonials on the site, clearly state how just by consulting a client on an end to end basis on the existing infrastructure, Xerox helped the client not by asking him to replace all his existing printing infrastructure to its own, but Xerox consulted the client in increasing the basic efficiency of the overall system!
And the clients’ love Xerox for this! What’s Xerox earning from this game?
Well, though Xerox as a company, may not really be able to achieve its business targets in the short term, but the successful consulting assignments, which are increasing the overall efficiency of the client, reducing costs at the same time, are helping it forge new relationships. Bonds that would fetch Xerox, connected and trusting business.
So, sometimes its good to NOT tell your customers to buy your products!
"We thought we understood social media marketing and seo optimization fairly ok but after our one on one session realized many of the fundamental mistakes we were making plus learnt many new tools. Overall an investment I would recommend every entreprenuer to make"
- Nidhi, Founder CEO, Pinnacle Works
I took this question home with me and started searching for examples on the internet, and I chanced upon