Investor Relations/MASTERCLASS/Revenue Maximisation

Instead of chasing investors with Bplans, build meaningful relationships with them

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Instead of chasing investors with Bplans, build meaningful relationships with them

As a firm we have been engaged by a US based social media-app company with headquarters in India and Nepal. For a little over 1.2 years we have been managing relations with the 4000+ investors that have placed their trust and money in the company. 

So, what is required for successful fund raising?

  • Build meaningful and deep relationships with your potential / to-be investors

Do not chase investors with random business plans. They get them in truck loads and most of them either drop out or find the eye of an associate who has this truck loads to sort.

  • Invest at least 4 months to build this relationship: share important signals with the investors/ their fund associates (with your investor relations 3 pager)

If you are a founder with successful past exits, please do not invest your time on this post. But if you are a founder raising money for the first time OR someone raising pre-series A or series A, be prepared that it will take at least 3-6 months. Relationships, especially of money do not get established in a jiffy. At least the successful one’s.

  • Gain the respect of the investor, more than the money

The day you gain the invest of the investor. Even if he/ she is not directly going to write you a cheque, you will get trusted recommendations that will get you closer to your goal.

There is a clear method to all this madness of fund-raising. We invite you to engage our investor relations advisors to go through this journey together.

About the author:
Time and Growth Advisors helps companies maximise revenue with training people, introducing technology and initiate customer involving initiatives.

Founders Time/MASTERCLASS

How do productive founders get over the frustrations of low days faster and prevent burnout?

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How do productive founders get over the frustrations of low days faster and prevent burnout?

Almost every founder goes through these days that are a mix of highs and lows. There of-course are exceptions when the lows overpower and negativity takes over. These are the times when you have to have a ‘process’ that you follow to get your mojo back.

Un-cloud yourself.

When you are in such a zone, your brain gets clouded with more thoughts that seem related. So first tell yourself that this is normal. In such a situation random thoughts will take shape. As you do that, your brain will stop creating such thoughts and you will calm down.

The process?

If you are in the zone of negative emotions that overpower your decision making, and clarity, follow the below process:

  • #0: Remember, right now, it is about you and your time. Stop every thought that makes you think – what will the world think? Nobody cares. Period. So stop pretending and move on with your journey.
  • #1: STOP, PLUG-OUT – stop work. Yes. Put an Email auto-responder that you will be away for at least 6 hours. Put the phone away from you. The world won’t end.
  • #2: Create a “you zone” (away from people you know). Plug in the best music that you like, book a cab (not even your driver), go to an open space. A large park OR an open terrace.
  • #3: Consciously shut every thought of work that seeps in.
  • #4: Go to a quiet space and on a clean sheet of paper note down your current state in the following template:

Column 1:

  • Why am I feeling low?

Please make your answer as real and as short as possible. You are not supposed to justify to yourself. You have to win over your brain and that will happen when you answer back and not justify.

Column 2:

  • What is the best case / what is it that you want to achieve / make happen that will turn around the situation?

Again, keep your answer short and very crisp. You have to answer your brain with structure and force and NOT justify to your situation.

Column 3:

  • Do I know anybody that can help me plug the gap, make the introductions, move on?

Can my plug-out be longer?

You can choose to go on a quick holiday. It all depends upon your specific situation and how deep are you in daily operations.

This is a key part of the Unlock Your Time – Workshop that we host for founders and their teams. Make this workshop happen for your people.

About the author:
We help founders unlock their time by ensuring that their teams use a system, tools and processes to achieve goals within time. This increases the team ownership, productivity and turn around in time. The founders focus on more valuable actions, grow less concerned about the teams productivity and everybody creates value greater than themselves.

Founders Time/MASTERCLASS

Do you want to increase your revenue projection for 2019? Unlock your time now!

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Do you want to increase your revenue projection for 2019? Unlock your time now!

2 of our customers have increased their revenue projections for 2019 by 30% with a small increase in the overall people and technology investment.

In 2018, the interventions that we created in our customer’s businesses saved the founders a collective of 2200+ hours.

The founders have been able to do it purely because, the time that we unlocked for them allowed them to:

  1. Focus on more valuable customers
  2. Open new markets
  3. Position their solutions / offerings in a more valuable manner to customers
  4. Improve collections
  5. Increase their overall touch-points with customers in 2019

What interventions did we make?

  1. All team members reporting to the founders were trained and inspired to schedule all their days on calendars (some including weekends)
  2. Key team members had weekly calls scheduled with us to tack progress
  3. Progress reports were shared with the founder every 2 weeks
  4. Quarterly we hosted the unlock your time workshop (to ensure the overall company culture appreciates time and efficiency)
  5. We also helped the founders to re-brand + consolidate their service offerings to make them more valuable for their customers (revenue optimisation)

How can we make it happen for your business?

  1. Lets begin by hosting the Unlock Your Time workshop for your founders and key stakeholders / teams

 

Founders Time/MASTERCLASS

How do we ensure our customers do not waste their time on YouTube randomly?

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How do we ensure our customers do not waste their time on YouTube randomly?

The 3 most important deliverables that we have to our customers are:

  1. Ensure the founders/ CXOs calendars are scheduled for productivity
  2. Ensure that their teams schedule and follow calendars
  3. Ensure that the founders/ CXOs do not waste time randomly

An important part of #3 is YouTube.

Founders of-course realise the need for learning and there is no better resource than YouTube.

But with so much of free video content it is easy to lose track of time and go with the flow. This is exactly why we deliver a bi-monthly Email to our founder / CXO customers where we send them links to highly curated videos right from the very second we’d like them to watch the videos. So instead of watching a 10 minute interview, you get the mot important part from 2:32 – 4:00 minutes. And you are out.

This is part of the deeper value creation that we ensure for our customers. It is important purely because only when the founders ensure growth for their companies, will we grow. So we are fundamentally investing in our customer’s growth which is our growth.

About the author:
We help founders unlock their time by ensuring that their teams use a system, tools and processes to achieve goals within time. This increases the team ownership, productivity and turn around in time. The founders focus on more valuable actions, grow less concerned about the teams productivity and everybody creates value greater than themselves.

Founders Time/MASTERCLASS

Founders : hire entrepreneurial attitude to unlock your time first, for skills second

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Founders : hire entrepreneurial attitude to unlock your time first, for skills second

How do successful founders unlock their time? The greatest founders talk about hiring people smarter than themselves. What does that really mean?

  1. Hire entrepreneurial attitude first

  2. Unlock your time

  3. Train for skills

Successful founders know it is about unlocking time to focus on more relevant and value creating activities that grow business and people. 

How to put value to ‘smartness’?

It is simple mathematics. Lets say the founders per hour time is X, the smarter person that you will hire, their time is X-(some figure). Now put a time value to the goal that needs to be achieved. Example : 20 hours is what would be required to finish the project. The monetary value hence will be a lot lesser if the smarter person owns and executes the project end to end.

The founders time is required only for reporting and updates.

About the author:
We help founders unlock their time by ensuring that their teams use a system, tools and processes to achieve goals within time. This increases the team ownership, productivity and turn around in time. The founders focus on more valuable actions, grow less concerned about the teams productivity and everybody creates value greater than themselves.

MASTERCLASS

Fake it till you make it does not apply in building a trusted personal public narrative

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Fake it till you make it does not apply in building a trusted personal public narrative

I keep hearing at conferences and otherwise on the Internet from young entrepreneurs that it is okay to fake it till you make it. I don’t agree to the idea of faking it in any way. There is no point faking anything.

Do not fake it especially if it is your personal public narrative

The playbook that I share with my customers has the above amongst the top “5” fundamentals to always follow. In no way can you fake it and build trust. Similar to how you cannot build fake personal relationships, you cannot and you must not fake it even while you are trying to make something of value.

It will come out. On the Internet people see through you a lot faster.

You cannot assume yourself to be the smartest in the room. If that’s the case, you are in the wrong room. This room won’t add to either your growth or your business.

So what must you do?

  • Be authentic – you are who you are
  • Share gratitude – gratitude spreads. When people speak positive about you even when you are not around, that’s when you become successful
MASTERCLASS

10 Ideas for founders to make their first masterclass video that inspires

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10 Ideas for founders to make their first masterclass video that inspires

You should consider reading the last post about ‘why should every business leader begin a masterclass on video?’

When you begin your #Masterclass video series, to create the first breakthrough with the world around you, set inspiration as your context. Inspiration will always break walls and open more opportunities.

A powerful way to create inspiration is to share your context of a quote shared by a global business leader. Below are the 10 quotes that you can begin with:

  1. Earn with your ind, not your time : source Navalism
  2. Before you become a leader, success is all about growing yourself. After you become a leader, success is about growing others : source Jack Welch, GE
  3. You only have to be right once : source Drew Houston, Dropbox
  4. Your most unhappy customers are your greatest source of learning : source Bill Gates
  5. I am not afraid to take a swing and miss : source Fred Smith, Fedex Corporation
  6. A brand for a company is like a reputation for a person. You earn reputation by by trying to do hard things well : source Jeff Bezos, Amazon
  7. Life is too short to to spend your time avoiding failure : source Michael Bloomberg, Bloomberg LP
  8. Its kind of fun to do the impossible : Source Walter Disney, Walt Disney Company
  9. Risk comes from not knowing what you are doing : source Warren Buffett, Berkshire Hathway Inc.
  10. With all the inspiration and deep insights above, build from your life’s own experiences

I look forward to seeing your #Masterclass videos.

Events

Next Billion Indians – City – Ahmedabad – Visit 1

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Next Billion Indians – City – Ahmedabad – Visit 1

Meeting the next billion Indians ready to adopt technology, smartphones and Internet.

In my quest to understand the people known to the world as the next billion Indian users adopting technology, smartphones and the Internet, I traveled to Ahmedabad with Sanjay Enishetty of 50K ventures.

Below is how Wikipedia describes Ahmedabad

Ahmedabad (Listeni/ˈɑːmdəbɑːd/; also known as Amdavad Gujarati pronunciation: [ˈəmd̪ɑːʋɑːd̪]) is the largest city and former capital of Gujarat, which is a state in India. It is the administrative headquarters of the Ahmedabad district and the seat of the Gujarat High Court. With a population of more than 6.3 million and an extended population of 7.8 million, it is the sixth largest city and seventh largest metropolitan area of India. Ahmedabad is located on the banks of the Sabarmati River, 30 km (19 mi) from the state capital Gandhinagar, which is its twin city.[8]

Ahmedabad has emerged as an important economic and industrial hub in India. It is the second largest producer of cotton in India, and its stock exchange is the country’s second oldest.

Ahmedabad, Gujarat on the Map 

I landed in Ahmedabad on August 27th, 2015 with Sanjay. We co-hosted the Startup Growth Masterclass at the AMA. I thank the Headstart and Startup Weekend local teams and the ecosystem at Ahmedabad for making it happen.

I was told that young startup founders at Ahmedabad are strict. They would walk out of a session if its not genuinely valuable. It was a challenge I took.

Was the session successful?

In a hall with a capacity of about 150 people, we had over 200. I still feel humbled with the view and fact that people sat on the floor (with no mats), stood throughout the session leaning on walls, shared chair to attend the session. The picture above is from the session.

Airport/ Infrastructure: The moment you land at the Ahmedabad airport, you know this city is ready and raring to grow. Once out, the roads are fast paced and you don’t feel anything less than a metro. I was introduced to the emerging infrastructure by the local cab driver. Neat and pretty impressive.

People: Full of thrill, energy, vision and focus. I met a brilliant set of people, mostly the youth that’s keen to understand the future. The one unique feature was the attitude to risk taking. The only other city I witnessed this was Raipur. One of the reasons that supports higher risk taking is the entrepreneurial history of Ahmedabad. The past generations have been businessmen who have raised multi-million dollar businesses.

Interesting Observations: The pace and patience co-exist. During the day I saw the city in action, though towards the evening the hustle-bustle got lesser. I enquired the reason and locals remarked that most people at Ahmedabad realise the value of spending time with family/ friends. Ahmedabad is a dry state. The startup ecosystem across the city is building and taking solid shape. The CIIE (IIM-Ahmedabad) ecosystem of-course has put the Ahmedabad startup ecosystem on the prominent India map.

Entrepreneurs/ Opportunities: I met several young entrepreneurs and successful traditional businessmen. There is definitely a striking difference. The traditional businessmen have made money in their own ways and do not necessarily find social media or digital tools/ technology the future. There is a shift happening though. At least they recognize the transformation. Ahmedabad has interesting opportunities in the infrastructure space as it grows to support closer and emerging cities like ‘Surat to develop into a Smart city’. There is an increasing space for SaaS software for small businesses. The next generation that’s growing family businesses is adopting the newer ways of working. They see value and possibilities.

If you are keen to understand the next layer of connected users across Tier 2&3 cities in India, reach me:

Reach me at: paritosh(at)paritoshsharma.com/ facebook / twitter / Linkedin