Nikhil Sarup from Solutions Digitas – shares on Web 2.0 means business, and he shares a concrete iron clad framework for implementing web 2.0 in your company, as Nikhil puts it for the audience.
I particulary like Nikhil’s initiation to the session. Its interesting to see a real guy out of the crowd! Sharing his point of view on how social trends are happening in B2b space! Generally when I have interacted with people, the implementation of Social Media in the B2b space has always been a greater concern as compared to the B2c space.
Nikhil has come as a breath of fresh air for the audience here. After listening to some very interesting thoughts by Kiruba and others on Social Media’s impact and how can we classify consumers and look at their behavior, having Nikhil open the session with some very thought provoking 1.5 joke(s) makes an impact which I can sense and see in the audience. The ease with which Nikhil puts across his point and clarifies the clutter around Social Media for a business is worth your and your businesses’ while
Showing the audience the need for being there where your consumers are, Nikhil not only is forcing out of people the urge to know, how they can best leverage Social Media for their business and how can they really create a successful strategy around it, but he is also sharing some real practical insights, which can be modeled and shaped to suit your business requirements and create a successful Social Media presence.
Since much emphasis has already been given to the traditional methods of Social Media and how and why’s of its importance to business, giving a practical outlook to the entire game makes the entire talk a much intriguing affair. Now we have Nikhil giving a practical display of a dummy site and how his company makes Social Media, accessible to their cleints on their web sites, and hence the clients’ client does not have to really go anywhere else on the internet to talk his heart out.
The first engagement touchpoint happens on the web site itself
I am personally much interested to know, how Nikhil and his team decide upon the information flow and how dealing with different business verticals, they decide upon the site design? Is there a standard template, which proves that the visitor to your site would interact in this manner, if the content is made accessible right at the web site?
Proving his point to the audience, who is listening with much interest, Nikhil’s demonstration of the site is surely giving many a ideas to the audience present. I am sure we are going to see some really interactive sites coming up in the near future! Talking about Web 2.0, I am quite amazed with the way Nikhil has made content accessible to the client where he lands up on your web site. With all what I want present to me in different sorts of content, white papers, Videos etc, I would surely be able to hold onto my visitor onto the right section of my web site, for a good time, hence the probability of conversion increases!
I personally am very much on the similar page as Nikhil, and surely appraise of the ideas that he has shared, in the manner that he has! Way to go Nikhil!
The session is now wrapped up, within time and we are open to QandA offline.
